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Top Alternatives to Google Reader Plus Other Discontinued Google Products
On July 1, Google Reader will join a long list of discontinued Google products and services, a list that includes social media services like...
3 Types of Business Research To Develop A Better Content Marketing Plan
“Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position...
A 3 Step Shortcut to Earn Mindshare in Record Time
We all know that clients want to see swift, measurable results, and that they’re likely to drop you if they don’t see something within half...
Google Just Released Remarketing Lists For Search Ads (RLSA)
image credit: Shutterstock Google has been a lot of fun lately! Earlier this week they launched dynamic remarketing and now they’ve added remarketing lists for...
Who Needs SEO When You Have No Competition?
It’s no secret that SEO is not easy (and it’s not cheap). It takes a ton of effort to earn that top spot on a...
5 Things Your SEO Consultant Won’t Tell You
Natural Google traffic makes up half of the traffic on the web. The runner up, direct traffic, doesn’t even come close, taking up only a...
Retargeting is Key to Search Advertising
image credit: ShutterStock You need to market your business online, and search engine advertising is one of the easiest and most powerful ways to do...
Google Launches Dynamic Remarketing Today!
Re-targeting campaigns is very trendy among PPC marketers right now. Maybe you’ve been one of Google’s competitors: Mediaforge, Adroll, or Retargeter . Today Google decided that...
4 Awful Marketing Lessons We Learned from SEO
We love SEO. We love the fact that it brings cumulative results instead of temporary ones. We love that it makes consumers feel like they...
5 Google Analytics features for Business Owners
It is wiser for small and midsize businesses to have a website and use digital marketing as a mean of gaining visibility in the eye...
This Week in Search: How Will Facebook Graph Search Impact SEO?
Last week I spoke about Blogging and SEO at Forumcon and had the opportunity to meet, a Facebook and SEO expert. This week in search...
AdStage Launches New Cross-Network Ad Platform Tools
I’m in the San Francisco Bay area and love seeing hot startups launch cool products. One of those cool products that I saw launch this...
NOOWIT is Google Reader + Flipboard + Paper.li
Google Reader is a deadman walking, and there are all kinds of buzzards circling around in the quest to replace Google Reader and take over...
Link Acquisition Using Humor: What We Can Learn From the Lebron James Faux Email Hack
Link building is a critical part of any search engine optimization effort, but sometimes the manual methodologies get old. The good news is, you can...
6 Ways To Optimally Use Keyword Match Types for AdWords Success
There are a lot of different theories on how keyword match types are best implemented to give you the biggest bang for your buck. For...
Facebook Just Hit 1 Million Plus Advertisers!
When I heard the news, I wasn’t one bit surprised. Facebook advertising is not only a strategy that I love, but it’s a cakewalk when...
Tips and Tricks for Optimizing Time Sensitive Pages
When it comes to content, you always have to worry about something being time sensitive. Writing evergreen content, or content that will remain significant throughout...
“Good Morning Dallas”– Watch Search Engine Journal’s Editor John Rampton, Live
D! The Broadcast, a live Dallas morning show along with Advice Interactive Group, a Dallas-based Internet Marketing agency, asked SEJ’s editor John Rampton to walk...
Why Pay For Performance SEO Is Really Too Good To Be True (Provided You’re Cautious Enough)
image credit: ShutterStock The other day I dropped by a small tea stall near my house and one of my friends jokingly said to the...
Things You Need to Know About Bing Ads Quality Score
As a Bing Ads product manager specializing in campaign optimization, I often get asked the differences between Quality Score on Bing Ads and AdWords. In order...
Small Businesses Can Still Have Big SEO Success
image credit: ShutterStock Many small business owners feel like they can’t compete with the “big” brands simply because they don’t have the money or the...
How to Prepare For Google’s Summer Algorithm Plans
image credit: ShutterStock On Monday, May 13, 2013, Matt Cutts released a very interesting video to the Google Webmaster Help YouTube channel. The video, titled What...
This Week in Search: Social Media Impacts SEO
This week in search we talk about everything to deal with Social Media and how it impacts SEO. What is going on with Social Media...
Why New AdWords Image Extensions Will Steal All Your Leads
Everyone already knows that Product Listing ads (PLA’s) occupy a huge % of the above-the fold space in the SERP and suck up the lion’s...
6 Reasons Why Small Businesses Often Fail With AdWords
Managing AdWords campaigns for small businesses offer many challenges besides just optimizing AdWords in the regular sense. Many small businesses have distinct budgetary challenges, their...
Experience Forums On Your Mobile Phone With Topify
Do you use forums as part of your marketing? They can be a great way to get your name out there, make new connections, and...
Reach A Definite Logical End Using Infinite Scrolling
Scrolling to an infinite extent always promises an enhanced viewing experience to the users. But it should always be remembered that good things usually accompany the...
How to Claim & Set Up Local Profiles: From Google+ to Yelp
Claiming and setting up local profiles is an important branding activity that has tremendous SEO value. Most websites that offer local business listings follow the...
Google Reader Is Almost Gone, But Do You Really NEED An RSS Reader Replacement?
It’s been 3 months since Google announced that Reader was being put out to pasture, and now July 1st is looming just around the corner....
Best Practices for Measuring SEO Success
An important element in any SEO campaign is the ability to adjust strategy based on actual results. Tracking the right data is essential not only to...