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The Time Has Come: How to Actually Create a Video Rich Snippet
There has been a bit of buzz around rich snippets over the last few years, and for good reason. Rich snippets are an excellent way...
Matt Cutts Answers If Content Ranks Better When It’s Easy To Read
Matt Cutts, Google’s head of search spam, answers a question about content writing in his latest Webmaster Help video where a user writes in to...
How to Find and Build Powerful EDU Backlinks
Backlinks from edus can be very powerful and valuable to your SEO efforts. However, it is important to remember that their value doesn’t come from...
Brands vs. Retailers – How Is the Attractiveness of a Market Reflected in Search?
When you work within the search intelligence sector and conduct daily industry analyses, you can’t help but to spot patterns. For me, one of those...
How Two Top European Clothing Giants Overpowered the Search Marketing Competition
Editor’s Note: The comments at the end of this article have indicated one of the companies mentioned in this post may not be as “white...
Google Makes Change To Webmaster Guidelines: Don’t Block Ads With Robots.txt
An update has been made to the technical guidelines section of Google’s Webmaster Guidelines that specifically states site owners should not block the Google ads destination...
![The 2014 Mobile Landscape: 25 Statistics That Will Drive The Future of Mobile Marketing [Infographic]](https://cdn.searchenginejournal.com/wp-content/uploads/2014/02/0207_WebDAMSolutions_SEJ-760x389.webp)
The 2014 Mobile Landscape: 25 Statistics That Will Drive The Future of Mobile Marketing [Infographic]
The mobile landscape certainly continues to grow as we head into 2014. More than half of the U.S. population owns a smartphone (57%, according to...
Yahoo Improving Local Search Through Partnership With Yelp
In a report published over the weekend by the Wall Street Journal, Yahoo looks to be improving their local search efforts through a partnership with...
The SEJ x SMX West Speaker Interview Series: Rand Fishkin
I had the opportunity to interview five marketing experts who are speaking at SMX West as part of SEJ’s partnership with Third Door Media. Be sure to attend...
US Health Insurance: A Case of Impressive Search Visibility
Let me tell you the story of a man, whose personal problems with health insurance led him to create a website, for which the volume...
A 101 Guide to Deep Links: Why They Matter, and How to Get Them
Many novice link builders focus solely on linking to a site’s home page. It’s a rookie mistake to be sure, one I’ve seen committed numerous...
What Internet Marketers can Learn from Nelson Mandela
Though Nelson Mandela has left the mortal world, his life – a true legend – has many immortal messages to teach us. You don’t have...
Mobile Marketing Taking Over: 65% of Marketing Emails Opened on Mobile Devices in the US
It’s official: Americans are ditching desktops and viewing marketing emails on their smartphones and tablets more than ever, according to new research from Movable Ink. The US Consumer Device...
Search Marketing: Know the Competition, Know Yourself
Sun Tzu says, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” There is truly an art to the search marketing war,...
SEO After Hummingbird, Penguin, & Panda: How Link Building & Content Marketing Are Really Changing
At this point, the word “change” is pretty much passé in the SEO community. Every year, we proclaim that SEO is changing. Some of those...
Getting to Know Your Chinese Search Audience
Just like every region in the world, China users have very specific online browsing habits. Ignoring these idiosyncrasies be very costly, particularly if you are...
SEO 101: The Only Algorithm That Matters (For Writers & Publishers)
Google changes its search engine’s ranking algorithm over 500 times a year according to Moz, and keeping up with each change can be an exhausting task...
Infographics for SEO: Scaling the Development Process
You already know that infographics can be a powerful link acquisition medium for your website. Sure, your infographic has to be actually interesting to people, and you...
Getting Found With Local Search Optimization: Interview With Mary Bowling
As part of our SEJ interview series, Mary Bowling of Optimized! joins us to discuss how to get found locally with local search optimization tactics....
Latest Developments In Retargeting Advertising: Interview With Marc Poirier
As part of our SEJ interview series, Marc Poirier of Acquisio joins us to discuss the latest developments in retargeting advertising. There have been a...
Your First Days as Head of Digital Marketing
Jumping into the role of head of digital marketing is difficult for a multitude of reasons. You are faced with the daunting tasks of putting together...
An SEO Beginner Guide: What is Call Tracking and Why Should I Care?
Most businesses and marketers measure success based upon a series of digital analytics, such as organic visits, page views and obviously, goal conversions. I’m not...
How To Influence Each Step Of The Buying Process: Interview With Andrew Beckman
As part of our SEJ interview series, Andrew Beckman of Location3 joins us to discuss how we as marketers have the ability to influence every...
Posts with the Highest Pageviews on Search Engine Journal for 2013
It’s amazing how much has changed in just 365 days. What was popular with visitors? Tactical, plain-speaking advice with regards to SEO, social media and...
Google Hits Rap Genius With A Spam Penalty Resulting in 80% Traffic Loss
Lyrics site Rap Genius was penalized by Google just before Christmas after being outed for a black-hat link building scheme. Rap Genius was looking for...
Things We Online Marketers Could All Improve Upon in 2014
It’s that time of year, so you’ve surely seen lots of articles about what’s going to change in 2014, predictions, wishes, what’s going to be...
How Site Navigation Structure Impacts SEO: Interview With Benj Arriola
As part of our SEJ interview series, Benj Arriola of Internet Marketing Inc. joins us to discuss how site navigation structure impacts SEO. Benj says...
Mobile Marketing Strategies Example with Retargeting Interview with Arjun Arora
In a recent interview in San Francisco, Arjun Arora from Retargeter provides mobile marketing strategies for small business and large with retargeting. Arjun Arora is the CEO and Founder...
Dealing With Google’s Not Provided Keywords: Interview With Prashant Puri
As part of our SEJ interview series, Prashant Puri of AdLift discusses how to deal with Google’s recent shift to encrypted search results. Hear his...
Don’t Get Left Behind: 6 Expert-Backed Tips on Becoming a Technical Marketer
There’s been a lot of talk recently about how marketing is evolving, and marketers need to keep up. I’m still not sure of the exact...