Latest SEO Articles
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Creating Long-Term SEO Success: An Interview With Rhea Drysdale
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
Largest CTR Study Ever Finds Mobile Rankings Are 3 Times More Valuable
Click through rate (CTR) studies are an important source of data for marketers when forecasting results, projecting ROI, and building models for estimating the market...
Social Filters, Transition Rank, and Linkspam: Does Google REALLY Discriminate Against Some Businesses?
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In...
Larry Page Transfers Leadership Of Core Google Products, Including Search, Re/Code Reports
Re/code reported late Friday evening on a reorganization of Google management. Sources close to the situation tell Re/code that Google CEO Larry Page is transferring...
#MarketingNerds Podcast: Frederick Vallaeys on Advanced Scripting With Paid Search
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Frederick Vallaeys is an AdWords expert that helped create AdWords at Google. He worked...
How to Track The Impact of Your Website Redesign
When a website redesign takes place, the first thing I’m always interested in is how that redesign translates into better marketing performance. If you’re an...
How Will Apple Watch Handle Local Search?
After years of speculation, Apple finally unveiled its smartwatch on September 9, 2014. The simply named Apple Watch, and not the widely assumed iWatch, will arrive...
6 Lessons About Non-Linear Content That SEOs Need to Know
In a not so distant past, linear storytelling was the pervasive marketing communication tactic used to reach consumers. Brand storytellers and traditional marketing agencies built fortresses on...
How to Increase Your Chances of .EDU Backlinks With Social Media Ads
Many SEOs may consider .edu backlinks to be very valuable, while others think they are worthless. From my perspective, .edu links are difficult to get and offer a...
Pepperjam Founder Launches Local SEO Software LSEO.com
Earlier today, Internet marketing veteran and former Pepperjam CEO Kris Jones announced the official launch of his latest start-up called LSEO.com. LSEO.com is a do-it-yourself...
Performance-Based #SEO: Is it Really Risk Free?
Controversies regarding SEO are probably as dated as the methodology itself, and performance-based SEO couldn’t really make its place as an exception, not completely at least....
Facebook Makes It Easier To Delete Unwanted Apps
Facebook has recently updated its app settings page to make it easier for users to get rid of apps they longer want or have any...
10 Best Practices for Mobile Optimized Websites
Smartphone users worldwide will total 1.75 billion in 2014. This means having a mobile optimized website is fundamental in maximizing your marketing budget. It is a...
Managing Enterprise SEO: An Interview with Dan Mooney
Managing the SEO strategy for an enterprise-level corporation can be a challenging task. The sheer size of an enterprise business means that there are lots...
Managing Home Depot’s SEO: An Interview with Sean Kainec
Managing the SEO and content marketing strategy of a major retailer involves a lot of planning and expertise. According to Home Depot’s head of SEO...
E-Commerce Analytics: 3 Easy to Digest Executive Summary Reports
If you own a shopping website, yet aren’t able to accurately pin-point the performance of your search marketing campaigns, you are in luck. The 50+ billion-dollar-per-year company...
Understanding Topical Trust Flow: An Interview with Dixon Jones
As part of our coverage from the Share 14 conference in San Francisco, I caught up with Dixon Jones from Majestic SEO to discuss topical trust...
WordPress 4.0 Now Available To Download
WordPress Version 4.0, which is being called “Benny” in honor of jazz clarinetist and bandleader Benny Goodman, is available for download or update in your...
Anti-Router Stops Google Glass From Connecting to Wi-Fi Networks
Those who are paranoid about being spied on by things like drones, security cameras, hidden microphones, or Google Glass will now have some peace of...
Shortlist Announced For The 2014 US Search Awards
The shortlist for the 2014 US Search Awards has been announced and winners will be revealed at an awards ceremony at Treasure Island on Wednesday...
How to Combat & Recover from Negative SEO Attack: The Survival Guide
The email starts off with “This is an extortion email” and goes on to say if you do not pay a certain amount of money,...
5 Elements to an Effective Email Link Pitch
Building real links that make sense requires human interaction. I am a firm believer that websites don’t link to other websites, rather people link to...
LinkPatrol Update: Top-Requested Feature Added, First Reviews are In
Last month, Search Engine Journal introduced LinkPatrol, a WordPress plugin we’ve developed that empowers site owners to find, review, and clean up outgoing links. Since then,...
Digital #Marketing 101: This is Why Your Website is Not Converting
Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what’s wrong with their campaigns....
Optimizing Your Landing Page: An Interview with Oli Gardner of Unbounce
As part of our SEJ interview series, I recently caught up with Oli Gardner from Unbounce to discuss landing page design and optimization. As an expert on...
Baidu Expanded into Brazil: Why It’s a Great Decision & What it Means for the Future
Last month Baidu, the dominant search engine in China, announced they launched a Portuguese version of their search engine in Brazil. (You might notice they have...
Category vs. Filter: Which is Best for SEO?
When you set up an e-commerce site, there are a ton of SEO aspects to consider. One thing that all too often slips under the...
How to Improve Your Local SEO: An Interview With Greg Gifford
As part of our SEJ interview series, I recently caught up with Greg Gifford of AutoRevo to discuss local SEO. In the video below, Greg...
A Startup Owner’s Black Book of Web Conversion
Starting a business and selling your product is a daunting prospect in itself. But the intermediate steps of attracting customers and convincing them of your...
Local Spanish Keywords: One Size Does Not Fit All
Everybody needs local SEO. And if your business is local and has the potential to attract Latino customers, then you REALLY need local SEO. Using...