Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Making the Switch from In-House to Consultant SEO
Author’s note: Since I don’t have any agency experience, this post primarily compares in-house and consultant based SEO roles. I started out as a copywriter...
What the Greatest Battles & Wars in History Can Teach You about Marketing
Campaigns, tactics, strategy – sometimes it’s hard to know whether we’re talking about marketing and war. And sometimes, it really is a fine line. We’re...
You Don’t Work in Marketing: What’s The Bare Minimum You Should Know About SEO?
It’s pretty rare that someone would suggest you only need the bare minimum about a topic, but sometimes priorities take over. But in the case...
Tips for Multilingual Video SEO
It’s a much quoted internet ‘fact’ that YouTube is the second most popular search engine. But using the standard definition of a search engine as...
Local Marketing How-to: Mobile Search is Crucial for Gas Stations and Convenience Stores
Editor’s Note: This article explains local marketing strategies for a particular niche, but these techniques can be applied to any local business or franchise that...
Schema.org: Eight Tips to Incorporate Rich Snippets to Conform to Google Hummingbird
Google’s latest search algorithm update, known as Hummingbird, is one of the most important updates in more than a decade. The update devalues websites with...
How To Optimize Your Website For Google Glass: Interview With Rob Garner
As part of our SEJ interview series, Rob Garner from Advice Interactive discusses how to optimize your website for Google Glass. This new technology clearly...
Is the Mugshot Industry Really Dead & Buried?
A recent New York Times article really shook things up for the owners of mugshot websites. In a remarkable piece of investigative journalism, the reporter started asking...
Cómo y Por Qué Los Marketers Están Perdiendo Clientes Potenciales
No importa si eres SEO, desarrollador, marketer, trabajas como parte de un equipo, en una agencia o si eres freelance. Independientemente de cuál sea tu...
How to Optimise Your Time to First Byte (TTFB) to Improve Search Results
What is TTFB? Time to First Byte (TTFB) is the time it takes a user to receive the first byte from a web server when...
Webmaster Central Live Site Reviews
Today Google Webmaster Central is doing live site reviews. You can join in and watch here. They are going over sites and what they are...
How To Spot Bad Links & Deciding Whether To Take Action
Since Google’s Penguin 1.0 update launched in April 2012 (and a recent update on Oct. 4), a painful reality had dawned on us: inbound links...
Robert Riggs, Former CBS & ABC Journalist, Interviews SEJ Editor John Rampton
As part of our SEJ interview series, Robert Riggs of Clariti interviewed me at Pubcon 2013 in Las Vegas. Robert Riggs is an award-winning journalist...
Adjusting Your Keyword Research For Google’s ‘(Not Provided)’: Interview With Jacob Hagemann
As part of our SEJ interview series, Jacob Hagemann of Hoosh Technology provides some advice on how to adjust your keyword research strategy now that...
Why Your Tech Company is Failing Its SEO
Big-name technology companies offer their software globally, in dozens of different markets. Naturally this means their online sales operation encompasses lots of different languages, with...
Feeling Good About Your High Page Rank? – It May Just be Time to Revisit Your SEO Strategy
Do you feel good about your high page rank? Yes, it is great – for now. But here is the news: Google has made a...
The Year 2004 in Search #throwbackthursdays
This is a series that takes a look back at every year that Search Engine Journal has been documenting the world of search marketing. Search...
Outrank Your Competitors With Advanced Keyword Research: Interview With Stoney deGeyter
As part of our SEJ interview series, Stoney deGeyter of Pole Position Marketing shares some tips for advanced keyword research tactics that will help you...
Yahoo Announces Auction Of Over 100 Premium Domain Names
Have you ever wanted to own an elusive domain name like AV.com? What about webserver.com? Well if you’ve got the cash Yahoo is giving you...
Landing Page Design Inspiration: SEO and UX Working Together
To many web designers, user experience (UX) is the crux of every homepage, while SEO is an inconvenient ploy that uses cheap tricks and focuses...
Choosing The Right WordPress Theme For Your Business: Interview With Ross Jones
In an interview conducted at Pubcon 2013 in Las Vegas, Ross Jones of 2 the Top Design gives some tips for choosing the right WordPress...
SEO All Over All Over Again, Again: Part II*
Ever notice how there is very little originality in the entertainment industry? Every year we’re subject to the same movies and TV shows that we’ve...
La Evolución de las palabras clave hacia entidades
Editor’s Note: By popular request, Search Engine Journal is now publishing search marketing articles in Spanish. These are not translations of posts already published in...
Affiliate Marketing Best Practices: Interview With Paul Schroader
In an interview conducted at Pubcon 2013 in Las Vegas, Paul Schroader of PS Web Solutions leads a discussion on affiliate marketing best practices. Are...
Overcoming SEO Challenges For Retailers: Interview With Stephan Spencer
In an interview conducted at Pubcon 2013 in Las Vegas, Stephan Spencer of The Science of SEO offers advice for overcoming the challenges retailers face when it...
Will Russia’s Sputnik Fail Like These 13 Defunct Search Engines?
Russia just spent $20 million to create a government-controlled search engine called Sputnik. Despite being developed by the state-owned telecommunications agency Rostelecom, Sputnik already appears...
Using SEO For Public Relations: Interview With James Crawford
In an interview conducted at Pubcon 2013 in Las Vegas, James Crawford of PR Agency One discusses how to use SEO for public relations. There...
The Pros and Cons of 100% (Not Provided)
So a week has passed since The Powers That Be took our precious keyword data away from us. I will be honest, I was absolutely...
Find Targeted Link Prospects With Search Explorer: Interview With Dixon Jones
In an interview conducted at Pubcon 2013 in Las Vegas, Dixon Jones of Majestic SEO tells us about a new tool his company recently launched called...
Then vs. Now, The Evolution of SEO: Interview With Kris Jones
A big thanks to our Pubcon 2013 sponsor, Brand.com: “the #1 rated online reputation management company”. In an interview conducted at Pubcon 2013 in Las...