The mobile landscape certainly continues to grow as we head into 2014. More than half of the U.S. population owns a smartphone (57%, according to a Pew study) and Americans are spending an average of two hours per day on their mobile devices.
With 8% of a person’s day spent looking a mobile screen, there is a huge opportunity for mobile marketers to find customers who are looking for local services, as well as m-commerce customers who want to make a purchase online through their smartphone or other mobile device.
After all, the mobile market will generate 35% more spending by 2015 compared to 2012: $400 billion versus $139 billion.
What are you doing to increase your mobile marketing efforts?
Infographic by: WebDAM Solutions