Latest SEO Articles
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Google’s John Mueller On When To Use Subdomain vs. Directory
Google’s John Mueller this week that subdomains and subdirectories are treated the same in Google search.
Why SEO Pros Should Care About Branding
Here’s why you should care about branding, support branding efforts, and understand their objectives.
CTR as a Ranking Factor: 4 Research Papers You Need to Read
Read an easy to understand summary of four important research papers about CTR and rankings.
Googlers Are Being Targeted With An Anti-Google Ad Campaign
Google employees are being targeted with an ad campaign encouraging them to advocate for unbiased search results.
Google Announces Directory of Trusted Partners for GMB Local Search
Google announced a directory of trusted Google My Business 3rd party agencies and a complaint form for reporting scammers.
5 Examples of Terrible Content That Ranks Remarkably Well
Here are the most common types of terrible content that manage to rank well on Page 1 of the SERPs.
How to Use B2B SEO to Generate High-Quality Leads
Discover an effective SEO framework that you can employ to generate high-quality B2B leads.
Google Offers Advice on 404 and 410 Status Codes
Google’s John Mueller offers guidance on proper use of 404 & 410 Status Response Codes.
Top-Level Domain & Other Restrictions for International SEO
Here are the things you need to consider when choosing a TLD for international SEO.
Will Skipping H2 Tags Affect Your SEO?
Are there any implications to SEO for webpages that skip H2s and go directly from an H1 to an H3?
Every Digital Assistant You Need to Know & Understand
Here are the top digital assistants today that every marketer needs to know about and what they mean for voice search.
Google’s Hilltop Algorithm – A Foundation for Modern SEO
A look back at Google’s Hilltop Algorithm. How it changed SEO in the early days and continues to influence SEO practices today.
SEO Fundamentals: Your Guide to SEO Success Factors
As you approach SEO, especially in terms of content, make sure your strategy takes these three areas into account.
Google Chrome Issues Final Warning on HTTPS
Chrome issued a final warning to remaining websites that have not switched over to HTTPS. October 2018 is the date of major changes.
Google’s New Algorithm Creates Original Articles From Your Content
Google has published a new algorithm. It can paraphrase your content to create brand new content.
Google’s John Mueller on Featured Snippets Ranking Factors
Google’s John Mueller offers useful advice on how to rank for featured snippets.
Bing’s Intelligent Answers Now Show Up to 5 Sources
Bing has expanded its intelligent answers to now include up to 5 sources that support the same answer.
5 Ways User-Generated Content Can Boost Your SEO
Discover some of the ways how user-generated content (UGC) can benefit SEO.
Competitive SEO Strategy: An Actionable Guide
Here’s how you can use SEO – and some helpful tools – to rank higher on Google and get more traffic.
Google to Notify Users When Businesses Respond to Reviews
Google will now be sending email notifications to customers when a business responds to their Google My Business reviews.
Google: Search Snippets Are Now Shorter on Average
Google has confirmed there is still no fixed length for search snippets, though they have been shorter on average.
The Best Practices of Optimizing for International SEO
This brief primer will help you understand the best practices of optimizing for international SEO.
New Google Data on Shopping Keywords
Google shares three kinds of mobile shopping queries that have grown by up to 175% over the past two years.
Mobile-First Indexing & Advertising: Everything You Need to Know
Should PPC advertisers care about mobile-first indexing? Yes! Find out why here.
Google Publishes Image Search SEO Tips
Google’s updated Image Search Guidelines offer useful ranking tips. Here are the important takeaways.
Google Maps to Deliver More Personal Recommendations Based on Machine Learning
A update to Google Maps will allow the app to provide more personal recommendations for things to see and do.
Google: Site Changes Can Take Months to be Reflected in Search Results
Google’s John Mueller says it may take months for major site changes to be processed by search ranking algorithms.
5 Reasons Why Your Company Might Not Need SEO
Not all companies need a robust SEO program. Here are five reasons your company might not need (too much) SEO.
How Do I Name Folders & Product Files Effectively?
Find out what the correct file/folder naming strategy is for e-commerce websites.
Mobile First Index? Plan for Voice Search
How Google appears to be rapidly moving past mobile first toward a voice search. This will affect search marketing and SEO.