Raj Nijjer

VP, Marketing at Yotpo

VIP Contributor

Raj Nijjer

VP, Marketing at Yotpo

About

About

Raj is the VP of Brand Marketing for Yotpo, the leading eCommerce marketing platform, which helps thousands of forward-thinking brands like Away, MVMT, Thinx, and Steve Madden accelerate direct-to-consumer growth. Prior to joining Yotpo, Raj spent over three years at Yext in multiple leadership roles through its IPO in 2017. Raj also spent over nine years at Godaddy in product leadership roles with over ten patents issued and leading to private equity buyout, inclusive of an eventual IPO.

Raj received his Bachelors and his MBA from the W.P. Carey School of Business at Arizona State University. Raj is also an avid angel investor and advisor in early-stage tech startups.
Raj's experience spans Fortune 500 companies and received his Bachelors of Science degree in International Management and his MBA from the W.P. Carey School of Business at Arizona State University. In his free time, Raj is an avid angel investor and advisor to startups.

Digital Experience

What Drives Ecommerce Returns & How to Reduce Them

Is your ecommerce business facing a surge of product returns? Focus on these areas to reduce returns and protect your profit margins.

Raj Nijjer
9/29/2020
817 Reads
5 min read

Digital Experience·Social Media

5 Types of Social Proof to Use on Your Website Now

Here’s a rundown of the most important social proof elements to consider adding to your website.

Raj Nijjer
8/27/2019
4.7K Reads
8 min read

Digital Experience·SEO

The Hidden Opportunity for Ecommerce Websites in Google Images

Properly executed, these six image search tactics can give your ecommerce website a boost in traffic and sales.

Raj Nijjer
8/11/2019
15K Reads
6 min read

Content Marketing·Social Media

3 Ways Social Proof Boosts Customer Acquisition & ROI

Here are three ways social proof can help ecommerce brands acquire more customers and lower marketing costs.

Raj Nijjer
2/26/2019
2.7K Reads
7 min read

SEO

Loyalty Marketing: The Proven Complement to Your SEO Strategy

Here’s how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.

Raj Nijjer
2/13/2019
2.2K Reads
6 min read

Local Search·SEO

How Negative Reviews Impact SEO

While we all want positive reviews, negative reviews aren’t as bad as you think. Here’s why.

Raj Nijjer
8/28/2018
7.1K Reads
7 min read

SEO

5 Easy Organic Search Opportunities You May Be Missing Out On

These five SEO opportunities are key to better click-through rates, higher search rankings, and more profits.

Raj Nijjer
7/18/2018
6.9K Reads
6 min read

Content Marketing·SEO

5 Ways User-Generated Content Can Boost Your SEO

Discover some of the ways how user-generated content (UGC) can benefit SEO.

Raj Nijjer
5/15/2018
8.3K Reads
6 min read

Careers & Education·Content Marketing

62 Top Brand Commerce Experts You Must Follow

The top influencers in brand commerce, segmented by industry influencers, reporters, analysts, and heavy hitters at traditional and challenger brands.

Raj Nijjer
2/8/2018
2.4K Reads
6 min read

An Introduction to SEO Basics

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