Raj Nijjer

VP, Marketing at Yotpo

VIP Contributor

Raj Nijjer

VP, Marketing at Yotpo

About

About

Raj is the VP of Marketing for Yotpo, a leading commerce marketing cloud based in New York. Yotpo’s solutions for user-generated content (UGC), loyalty, and referrals help brands accelerate growth by enabling advocacy and maximizing customer lifetime value. Prior to joining Yotpo, Raj spent over three years at Yext in multiple leadership roles through its IPO in 2017. Raj also spent nine years at Godaddy in leadership roles launching innovative product lines with over nine patents issued and leading to a buyout, inclusive of an eventual IPO.

Raj's experience spans Fortune 500 companies and received his Bachelors of Science degree in International Management and his MBA from the W.P. Carey School of Business at Arizona State University. In his free time, Raj is an avid angel investor and advisor to startups.

Content Marketing·Social Media

3 Ways Social Proof Boosts Customer Acquisition & ROI

Here are three ways social proof can help ecommerce brands acquire more customers and lower marketing costs.

Raj Nijjer
2/26/2019
1.6K Reads
638 shares

SEO

Loyalty Marketing: The Proven Complement to Your SEO Strategy

Here’s how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.

Raj Nijjer
2/13/2019
1.8K Reads
542 shares

Local Search·SEO

How Negative Reviews Impact SEO

While we all want positive reviews, negative reviews aren’t as bad as you think. Here’s why.

Raj Nijjer
8/28/2018
5.0K Reads
1.1K shares

SEO

5 Easy Organic Search Opportunities You May Be Missing Out On

These five SEO opportunities are key to better click-through rates, higher search rankings, and more profits.

Raj Nijjer
7/18/2018
5.8K Reads
888 shares

Content Marketing·SEO

5 Ways User-Generated Content Can Boost Your SEO

Discover some of the ways how user-generated content (UGC) can benefit SEO.

Raj Nijjer
5/15/2018
5.2K Reads
1.9K shares

Content Marketing·SEO

The Hidden Opportunity for E-commerce Websites in Google Images

Properly followed and executed, these three image search tactics can give your e-commerce website a boost in traffic and sales.

Raj Nijjer
3/5/2018
7.3K Reads
2.6K shares

Careers & Education·Content Marketing

62 Top Brand Commerce Experts You Must Follow

The top influencers in brand commerce, segmented by industry influencers, reporters, analysts, and heavy hitters at traditional and challenger brands.

Raj Nijjer
2/8/2018
2.4K Reads
1.0K shares

How to Dominate Social Media: A Complete Strategy Guide

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