You’re creating great content, and starting an affiliate program can help boost sales and generate leads for your business. Here’s how.
Raj is the CMO of Refersion, a leading eCommerce performance marketing platform based in New York. Refersion’s solutions for ambassador, influencer and affiliate marketing help brands accelerate growth by enabling advocacy and maximizing customer lifetime value. Prior to joining Refersion, Raj was VP of Marketing at Yotpo, and previously at Yext in multiple executive leadership roles through its IPO in 2017. Raj also spent nine years at Godaddy in leadership roles launching innovative product lines with over nine patents issued and leading to a buyout, inclusive of an eventual IPO.
Raj received his Bachelors of Science degree in International Management and his MBA from the W.P. Carey School of Business at Arizona State University. In his free time, Raj is an avid angel investor and advisor to startups. In his free time, Raj is an avid speaker on all things tech, marketing, retail, eCommerce, and entrepreneurship.
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