62 Top Brand Commerce Experts You Must Follow

This list compiles the top influencers in brand commerce, segmented by industry influencers, reporters, analysts, and heavy hitters at traditional and challenger brands.

VIP CONTRIBUTOR Raj Nijjer

February 8, 2018
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6 min read

VIP CONTRIBUTOR Raj Nijjer CoFounder at Vault Vision

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Odds are that content or thought leadership from influential sources is on top of your list.

This is true of many marketers, merchants, advertisers or vendors seeking help in the world of brand commerce.

As this world of Commerce evolves, I too, am constantly on the search for solid advice.

After extensive research and outreach within my network, I compiled a list influencers in brand commerce, segmented by industry influencers, reporters, analysts and heavy hitters at traditional and challenger brands.

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Top Industry Influencers in Brand Commerce

Anil Aggarwal, Founder, Shoptalk<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Anil-Agarwal-150x150.jpg" alt="Anil Aggarwal">

Anne-Marie Stephen, CEO, Kwolia<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Anne-Marie-Stephen-150x150.jpg" alt="Anne-Marie Stephen">

Brian Solis, Principal Analyst, Altimeter<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Brian-Solis-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Bryan Eisenberg, Partner, Eisenberg Holdings<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Bryan-Eisenberg-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Deborah Weinswig, Managing Director, Fung Global<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Deborah-Weinswig-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Doug Stephens, Founder, Retail Prophet<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Doug-Head-Shot-LowRes-150x150.jpg" alt="Doug Stephens">

Harley Finkelstein, COO, Shopify<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Harley-Finkelstein-150x150.jpg" alt="Harley Finkelstein">

Jason Goldberg, SVP Content and Commerce, Razorfish<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Jason-Goldberg-150x150.jpg" alt="Jason Goldberg">

Jay Baer, Founder, Convince and Convert<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Jay-Baer-150x150.png" alt="62 Top Brand Commerce Experts You Must Follow">

Jeff Barnett, CEO, Salesforce Commerce Cloud<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/jeff-barnett-150x150.png" alt="62 Top Brand Commerce Experts You Must Follow">

Jim Christian, CEO, Blush Digital<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Jim-Christian-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Joe Skorupa, VP Distinguished Analyst, Gartner<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Joe-Skorupa-150x150.jpg" alt="Joe Skorupa">

Lee McCabe, VP North America, Alibaba<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Lee-McCabe-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Loren Baker, Founder, Search Engine Journal<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Loren-Baker-150x150.png" alt="62 Top Brand Commerce Experts You Must Follow">

Marsha Collier, President, The Collier Company<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Marsha-Collier-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Marc Lore, CEO, Walmart.com<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Marc-Lore-150x150.jpeg" alt="62 Top Brand Commerce Experts You Must Follow">

Peter Sheldon, VP Strategy, Magento Commerce<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Peter-Sheldon-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Rob Garf, VP Industry Strategy and Insights, Salesforce Commerce Cloud<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Rob-Garf-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Robin Lewis, Founder, The Robin Report<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Robin-Lewis-1-150x150.jpeg" alt="62 Top Brand Commerce Experts You Must Follow">

Ryan Craver, SVP Emerging Brands, Lamour Group<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Ryan-Craver-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Shashi Seth, SVP Oracle Marketing Cloud, Oracle<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Shashi-Seth-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Shelly Palmer, CEO The Palmer Group<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Shelly-Palmer-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Ted Rubin, Acting CMO, Brand Innovators<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/ted-rubin-300x298-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Tomer Tagrin, CEO, Yotpo<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Tomer-Tagrin-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Tracey Wallace, Senior Content Manager, BigCommerce<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/tracey-wallace-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Top Analysts in Brand Commerce

Brendan Miller, Retail Analyst, Forrester<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Brendan-Miller-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Cathy Boyle, Mobile Analyst, eMarketer<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Cathy-Boyle-150x150.jpeg" alt="62 Top Brand Commerce Experts You Must Follow">

Collin Colburn, Analyst, Forrester<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Collin-Colburn-150x150.png" alt="62 Top Brand Commerce Experts You Must Follow">

Gene Alvarez, Managing VP, Gartner<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Gene-Alvarez-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Jason Daigler, Research Director, Gartner<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Jason-Daigler-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Jennifer Polk, Research Director, Gartner<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Jennifer-Polk-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Krista Garcia, eCommerce Analyst, eMarketer<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Krista-Garcia-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Leslie Hand, VP, IDC Retail Insights<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Leslie-Hand-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Lily Varon, eCommerce Analyst, Forrester<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Lily-Varon-150x150.png" alt="62 Top Brand Commerce Experts You Must Follow">

Michelle Grant, Head of Retailing, EuroMonitor<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Michelle-Grant-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Nikki Baird, Managing Partner, RSR<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/nikki-baird-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Top Journalists in Brand Commerce

Abha Bhattarai, Reporter Local Retail, The Washington Post<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Abha-Bhattarai-150x150.png" alt="62 Top Brand Commerce Experts You Must Follow">

Alex Konrad, Staff Writer, Forbes<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/alex-konrad-150x150.jpeg" alt="62 Top Brand Commerce Experts You Must Follow">

Alina Selyukh, Business Reporter, Retail and Tech, NPR<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Alina-Selyukh-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Ambreen Ali, Editor, Smartbrief<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Ambreen-Ali-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Ann-Marie Alcántara, Tech Reporter, Adweek<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Ann-Marie-Alcantra-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Anne D’Innocenzio, National Retail Writer, AP<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Anne-DInnocenzio-150x150.jpeg" alt="62 Top Brand Commerce Experts You Must Follow">

Anthony Ha, Senior Writer, TechCrunch<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Anthony-Ha-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Barbara Thau, Contributing Writer Retail, Forbes<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Barbara-Thau-150x150.jpeg" alt="62 Top Brand Commerce Experts You Must Follow">

Brittany Nims, Senior Commerce Editor, Huffington Post<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Brittany-Nims-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Courtney Reagan, Retail Reporter, CNBC<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Courtney-Regan-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

David Kaplan, Managing Editor, GeoMarketing<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/David-Kaplan-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Debbie Hauss, Editor in Chief, Retail Touchpoints<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Debbie-Hauss-150x150.png" alt="62 Top Brand Commerce Experts You Must Follow">

Greg Sterling, Contributing Editor, Search Engine Land<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Greg-Sterling-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Ingrid Lunden, News Editor, Techcrunch<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Ingrid-Lunden-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Jasmeen Glasheen, Contributor, Retailwire<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Jasmeen-Glasheen-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Jason Del Rey, Senior Editor, Recode<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/jason-del-rey-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Kelly Liyakasa, Senior Editor, AdExchanger<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Kelly-Liyakasa-150x150.jpeg" alt="62 Top Brand Commerce Experts You Must Follow">

Khadeeja Safdar, Reporter, Wall Street Journal<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Khadeeja-Safdar-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Krystina Gustafson, Content Director, Shoptalk<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Krystina-Gustafson-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Leticia Miranda, Retail Reporter, Buzzfeed News<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Leticia-Miranda-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Phil Wahba, Senior Writer, Fortune<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Phil-Wahba-1-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Priya Anand, Reporter, The Information<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Priya-Anand-150x150.jpeg" alt="62 Top Brand Commerce Experts You Must Follow">

Sahil Patel, Senior Reporter, Digiday<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Sahil-Patel-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Sandra Guy, Business Reporter, Chicago Sun-Times<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Sandra-Guy-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

Sarah Nassauer, Corporate Retail Reporter, Wall Street Journal<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/sarah-nassauer-150x150.png" alt="62 Top Brand Commerce Experts You Must Follow">

Tonya Garcia, Retail Reporter, Marketwatch<img src="https://www.searchenginejournal.com/wp-content/uploads/2018/02/Tonya-Garcia-150x150.jpg" alt="62 Top Brand Commerce Experts You Must Follow">

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Anil Aggarwal, Founder, Shoptalk

Anne-Marie Stephen, CEO, Kwolia

Brian Solis, Principal Analyst, Altimeter

Bryan Eisenberg, Partner, Eisenberg Holdings

Deborah Weinswig, Managing Director, Fung Global

Doug Stephens, Founder, Retail Prophet

Harley Finkelstein, COO, Shopify

Jason Goldberg, SVP Content and Commerce, Razorfish

Jay Baer, Founder, Convince and Convert

Jeff Barnett, CEO, Salesforce Commerce Cloud

Jim Christian, CEO, Blush Digital

Joe Skorupa, VP Distinguished Analyst, Gartner

Lee McCabe, VP North America, Alibaba

Loren Baker, Founder, Search Engine Journal

Marsha Collier, President, The Collier Company

Marc Lore, CEO, Walmart.com

Peter Sheldon, VP Strategy, Magento Commerce

Rob Garf, VP Industry Strategy and Insights, Salesforce Commerce Cloud

Robin Lewis, Founder, The Robin Report

Ryan Craver, SVP Emerging Brands, Lamour Group

Shashi Seth, SVP Oracle Marketing Cloud, Oracle

Shelly Palmer, CEO The Palmer Group

Ted Rubin, Acting CMO, Brand Innovators

Tomer Tagrin, CEO, Yotpo

Tracey Wallace, Senior Content Manager, BigCommerce

Brendan Miller, Retail Analyst, Forrester

Cathy Boyle, Mobile Analyst, eMarketer

Collin Colburn, Analyst, Forrester

Gene Alvarez, Managing VP, Gartner

Jason Daigler, Research Director, Gartner

Jennifer Polk, Research Director, Gartner

Krista Garcia, eCommerce Analyst, eMarketer

Leslie Hand, VP, IDC Retail Insights

Lily Varon, eCommerce Analyst, Forrester

Michelle Grant, Head of Retailing, EuroMonitor

Nikki Baird, Managing Partner, RSR

Abha Bhattarai, Reporter Local Retail, The Washington Post

Alex Konrad, Staff Writer, Forbes

Alina Selyukh, Business Reporter, Retail and Tech, NPR

Ambreen Ali, Editor, Smartbrief

Ann-Marie Alcántara, Tech Reporter, Adweek

Anne D’Innocenzio, National Retail Writer, AP

Anthony Ha, Senior Writer, TechCrunch

Barbara Thau, Contributing Writer Retail, Forbes

Brittany Nims, Senior Commerce Editor, Huffington Post

Courtney Reagan, Retail Reporter, CNBC

David Kaplan, Managing Editor, GeoMarketing

Debbie Hauss, Editor in Chief, Retail Touchpoints

Greg Sterling, Contributing Editor, Search Engine Land

Ingrid Lunden, News Editor, Techcrunch

Jasmeen Glasheen, Contributor, Retailwire

Jason Del Rey, Senior Editor, Recode

Kelly Liyakasa, Senior Editor, AdExchanger

Khadeeja Safdar, Reporter, Wall Street Journal

Krystina Gustafson, Content Director, Shoptalk

Leticia Miranda, Retail Reporter, Buzzfeed News

Phil Wahba, Senior Writer, Fortune

Priya Anand, Reporter, The Information

Sahil Patel, Senior Reporter, Digiday

Sandra Guy, Business Reporter, Chicago Sun-Times

Sarah Nassauer, Corporate Retail Reporter, Wall Street Journal

Tonya Garcia, Retail Reporter, Marketwatch