Latest SEO Articles
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Google Responds to Uproar Over Unlinked Featured Snippets
Google’s Danny Sullivan responds to negative reaction towards unlinked featured snippets.
New Google Featured Snippets Combine Content From Multiple Publishers
Google is now displaying featured snippets that pull content from multiple publishers and combine it into one result.
Google is Letting All Online Retailers Upload Product Data to Search Results
Google announced it is expanding Merchant Center capabilities to all online retailers allowing them to directly provide up-to-date product information.
Google Advises Against Using Tag Manager to Implement Structured Data
Google’s John Mueller advises SEOs not to implement structured data using Google Tag Manager.
What Is Dwell Time & Why It Matters for SEO
Learn what dwell time is, how it can affect rankings, and why you shouldn’t dwell on this metric too much.
Role of UX as an Indirect Ranking Effect
A good UX is the hallmark of a high quality website. Google’s John Mueller discussed how it can indirectly affect rankings.
Google: Using Hidden Text for Screen Readers Will Not Hurt Rankings
Google’s John Mueller has stated that using hidden text to provide context to screen readers will not cause any problems.
Local SEO for Hotels: Keys to Drive Rankings, Traffic & Bookings
Knowing these local SEO tactics and strategies is crucial for hotels to drive rankings, traffic, and bookings.
Google Opens Up .Dev Domain Name Registry to Everyone
For the first time, Google is letting anyone register a domain using its .dev extension.
Google: Don’t Worry About Malicious Backlinks, We Ignore Them
Google’s John Mueller says site owners shouldn’t worry about negative SEO attacks that involve malicious backlinks.
Publishing Thousands of URLs at Once – Is It Risky for SEO?
Could publishing thousands of new pages at the same time have any SEO risks or unintended consequences? Find out here.
What Is Rank Transition & What Does It Mean for SEO?
Learn what rank transition is, according to Google’s Ranking Documents patent, and what it means for SEO.
Should We Write Content for People or Search Engines?
Should you write content for people or content that’s designed to rank in search engines? Find the answer here.
Googler on How to Recover from Medic Update
A Googler answers the question of how to recover from Google’s Medic Update.
Study Shows AMP Can Lead to Increase in Organic Search Traffic
A study on the impact of accelerated mobile pages on search performance shows positive correlation between AMP and organic traffic.
Google’s John Mueller Explains Why Expired Product Pages May Become Soft 404s
Google’s John Mueller addressed an issue site owners might run into where expired product pages are reported as soft 404s.
How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals
Here’s how to maximize sponsorships to help you to achieve your content marketing and SEO goals.
Google My Business Has New Tools and Tips for Responding to Reviews
Google My Business has added a new way for business owners to respond to reviews.
Crawl-First SEO: A 12-Step Guide to Follow Before Crawling
This 12-step SEO guide will help you prepare and configure your (or your client’s) website properly before crawling.
Google is Testing Favicons in the Top Stories Carousel
Google appears to be testing the use of favicons within the top stories carousel in search results.
Evidence of Google Valentine’s Day Algorithm Update
Evidence from forums, Facebook Groups and SERP trackers indicate that Google may be updating it’s algorithm.
Exploring the Role of Content Groups & Search Intent in SEO
Here’s what SEO professionals should know about a Google patent “Optimized Web Domains Classification Based on Progressive Crawling with Clustering.”
Loyalty Marketing: The Proven Complement to Your SEO Strategy
Here’s how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.
Google Says Top Scores on Web.dev Won’t Boost Rankings
Google’s John Mueller cautions it takes more than a perfect score on the Web.dev tool to achieve top rankings.
Are Dedicated Location Pages the Best SEO Option for SMEs?
Here are some options for SMEs that want to promote their business outside their home location
Context in Outbound Links for High Ranking SEO
Optimize your outbound links for SEO and avoid getting a penalty.
Google: Syndicated Content May Outrank the Original Source
Google’s John Mueller advises site owners that when content is syndicated elsewhere it may outrank the original source.
Google’s John Mueller on Best Site Structure
John Mueller discusses how site architecture helps Google understand the meaning of a website and its pages.
Google’s Gary Illyes Urges SEOs to Stick to the Basics
More than once during his recent AMA on Reddit, Google’s Gary Illyes advised SEOs to stick to the basics.