PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
The 10 Best PPC Ad Networks
Where should you invest paid media dollars in 2026? Here’s a data-driven look at reach, targeting depth, and automation across 10 major ad platforms.
AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse
AI copy guardrails and expanded YouTube non-skip video formats headline this week’s Google Ads updates in PPC Pulse.
What SMEC’s Data Reveals About AI Max Performance
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results.
SEO Vs. PPC Strategy: What’s Right For Your Business?
Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently.
Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse
This week’s PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax.
International PPC: Why Consistency Is So Hard To Maintain
Keep international PPC campaigns aligned with practical frameworks for consistency, localization, and multi-agency coordination.
How To Turn Google’s Performance Max Into An Ecommerce Growth Engine
Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively.
2026 Google Ads Playbook: 5 Strategies Behind Profitable Ad Spend
Join our webinar to discover effective strategies for automating Google Ads and mastering Performance Max Smart Bidding.
Google Ads Surfaces PMax Search Partner Domains In Placement Report
Google Ads PMax placement reporting is now populating with data for more accounts, revealing Search Partner domains and impression counts for brand safety review.
New Meridian Tool, Performance Max Learning Path – PPC Pulse
This week’s PPC Pulse covers Google’s new Meridian Scenario Planner and Microsoft’s hands-on Performance Max training updates.
Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC
This week’s Ask a PPC explains why goal-based bidding can overspend budgets and how ROAS, CPA, and pacing actually behave inside ad auctions.
A First Look at 2026: Leveraging AI to Boost Lead Handling and Drive Better Results
Master lead management in 2026 and uncover strategies to ensure leads do not go cold in your sales process.
Are Your Google Ads Gen Z Proof? Strategies To Win The 18-24 Segment
Gen Z’s discovery habits are rewriting Google Ads playbooks, forcing advertisers to rethink creative, targeting, and attribution across AI-driven surfaces.
Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse
The latest PPC Pulse highlights Google’s AI Mode ad experiments, Microsoft’s AI discovery framework, and the continued evolution of search campaign structure.
5 PPC Strategies That Actually Boost Conversions in 2026
Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets.
Google Clarifies Its Stance On Campaign Consolidation
Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts.
15 Fixes To Improve Low Conversion Rates In Google Ads
Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance.
Google’s Ads Chief Details UCP Expansion, New AI Mode Ads
Google’s VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and creator-brand matching tools for 2026.
PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent
An AI-aligned approach to PPC budget strategy that moves spend toward conversion probability instead of traditional channel-based planning.
4 Reasons Your Google Ads Clicks Are Down & What You Can Do
Stop guessing when clicks fall and use a structured process to get Google Ads performance back on track.
Microsoft’s Publisher Marketplace, Google Tag Update & Multi-Party Approvals – PPC Pulse
This week’s PPC Pulse recaps Microsoft’s push to rethink content compensation and Google’s latest changes to tagging standards and account protections.
5 Google Analytics Reports PPC Marketers Should Actually Use
Five Google Analytics reports PPC marketers should use to improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey.
The PPC Skills That Won’t Be Replaced By Automation
Top PPC specialists create outsized impact by combining paid media expertise with business strategy, profit modeling, and cross-channel insight.
Google Analytics To Become A Growth Engine For Business
Google’s Eleanor Stribling reveals GA4’s roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.
PPC Pulse: ChatGPT Ads CPMs, Ads Decoded Talks Analytics
This week’s PPC Pulse recaps early details on ChatGPT’s premium ad pricing and key takeaways from the first Ads Decoded episode on Google Analytics.
PPC Pulse: Google’s Podcast Launch, Demand Gen, ChatGPT Ads
This week’s PPC Pulse recaps OpenAI’s first ad test inside ChatGPT, Google’s new advertiser podcast, and expanded Demand Gen capabilities.
Ask A PPC: What Is The PPC Manager’s Role In The AI Era?
This week’s Ask a PPC reframes the AI conversation around responsibility, showing why strategy, data integrity, and human judgment now define PPC success.
The 5-Pillar Audit: Diagnosing Strategy Vs. Tactic Failures In A Google Ads Account
A five-pillar approach to paid search audits that exposes why AI-optimized campaigns still miss revenue, pipeline, and growth goals.
Paid Media Marketing: 8 Changes Marketers Should Make In 2026
Paid media in 2026 demands sharper focus. Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.
ChatGPT To Begin Testing Ads In The United States
OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer independence, and ad placement.