Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
When Agents Replace Websites
Websites will survive, but their strategic value is shrinking as agents mediate transactions and control consumer interactions.
SISTRIX Reports Sharp Drop In ChatGPT Web Searches
SISTRIX reports ChatGPT is using the web less often for anonymous users, dropping from above 15% to below 2.5% in two weeks.
Are AI Search Summaries Making Evergreen Articles Obsolete?
Evergreen articles once were reliable drivers of steady traffic, but AI summaries may now render them obsolete.
Pew: Most Americans Want AI Labels, Few Trust Detection
Pew’s survey of 5,000 U.S. adults finds 76% want AI content labeled, but only 12% feel confident spotting it.
SERP Visibility Decline: How To Grow Brand Awareness When Organic Traffic Stalls
Learn how to boost your SERP visibility with tips to navigate changes in Google’s search results and AI features.
Agentic AI In SEO: AI Agents & The Future Of Content Strategy (Part 3)
Agentic SEO goes beyond Google to optimize for AI-driven discovery, influence, and traffic flows in a reconfigured digital ecosystem.
Google Brings AI Mode To Chrome’s Address Bar
Google puts AI Mode in Chrome’s address bar with page-aware prompts, Gemini help across tabs, and stronger protections, rolling out in the U.S. first.
Personas Are Critical For AI search
Build lean LLM-ready SEO personas using data you already have to win trust clicks and conversions in the AI search era.
ChatGPT Study: 1 In 4 Conversations Now Seek Information
An OpenAI and Harvard study finds that 24% of ChatGPT use is information-seeking, with non-work usage now exceeding 70%.
When Advertising Shifts To Prompts, What Should Advertisers Do?
Google AI Mode is upending advertising models. Keywords are fading, prompts are rising, and smart advertisers are adjusting strategies to capture intent earlier.
Google Gemini Adds Audio File Uploads After Being Top User Request
Google’s Gemini app now supports audio file uploads. Free users get 10 minutes per prompt; paid plans support up to three hours.
Anthropic Agrees To $1.5B Settlement Over Pirated Books
Anthropic agreed to a proposed $1.5B settlement over pirated books used to train Claude. If approved, eligible titles would receive about $3,000 each.
Google Publishes Exact Gemini Usage Limits Across All Tiers
Google’s Help Center now lists Gemini App limits for prompts, images, Deep Research, video generation, and context windows.
AI Search Sends Users to 404 Pages Nearly 3X More Than Google
AI search engines send users to 404 pages more than Google. A study of 16M URLs finds ChatGPT leads in hallucinating links.
Let’s Look Inside An Answer Engine And See How GenAI Picks Winners
AI search has a new battlefield: answer selection, where your content fights to be the chosen passage. Will yours make the cut?
8 Generative Engine Optimization (GEO) Strategies For Boosting AI Visibility in 2025
Unlock new strategies with ways to boost search visibility with GEO and ensure your brand gets the attention it deserves.
Google: AI Mode Sees “Big Improvements” On STEM Queries
Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school.
6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC.
Research Shows How To Optimize For Google AIO And ChatGPT
BrightEdge data reveals vast differences in AIO and ChatGPT brand citations and suggests a strategy to influence both
Perplexity’s Discover Pages Offer A Surprising SEO Insight
Many see Perplexity’s Discover pages as programmatic SEO. What they reveal is something more ambitious, a swing for the fences.
Perplexity Launches Comet Plus, Shares Revenue With Publishers
Perplexity’s new subscription plan pays publishers for webpage visits, AI search citations, and agent actions.
Consumer Trust And Perception Of AI In Marketing
The cultural and emotional dynamics shaping how consumers trust AI marketing, and the strategies brands can use to earn it.
Perplexity Comet Browser Vulnerable To Prompt Injection Exploit
Vulnerability in Perplexity’s Comet AI browser enables attackers to access open browser tabs and gain access to sensitive data
How To Leverage AI To Modernize B2B Go-To-Market
Learn how AI is transforming B2B go-to-market strategies into scalable, intelligent systems that drive revenue, enable cross-team alignment, and adapt to buyer behavior.
Google AI Mode Adds Agentic Booking, Expands To More Countries
Google adds agentic bookings and personalization to AI Mode and expands access to 180+ countries in English.
OpenAI Announces Low-Cost Subscription Plan: ChatGPT Go
OpenAI announced a new discounted subscription tier that will initially be available only in India.
AI Systems Often Prefer AI-Written Content, Study Finds
A peer-reviewed study finds LLMs often prefer AI-written content over human text in pairwise tests.
OpenAI Updates GPT-5 To Make It Warmer And Friendlier
OpenAI updated GPT-5 to make it less distant and detached.
ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts
OpenAI announced ChatGPT-5 Google Apps connectors for Gmail, Calendar, and Contacts for Plus users
Google Brings AI Trip-Finding To Google Flights
Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational search experiences.