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Shoemoney Sues Google Employee for AdWords TOS Violation

April 9, 2009 By

Shoemoney's Jeremy Schoemaker is hot on the heels of a Google employee who owned a website which uses Shoemoney's patented keyword "Shoemoney" on his AdWords ad campaign to direct traffic towards the site myincentivewebsite.com Shoemoney found out about the issue 4 months ago, when he noticed that an ad for Shoemoney was directing towards the domain myincentivewebsite.com. When Schoemaker … [Read more...]

Shoemoney’s Jeremy Schoemaker is hot on the heels of a Google employee who owned a website which uses Shoemoney’s patented keyword “Shoemoney” on his AdWords ad campaign to direct traffic towards the site myincentivewebsite.com Shoemoney found out about the issue 4 months ago, when he noticed that an ad for Shoemoney was directing towards the [...]

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April 9, 2009 | 4 Comments | Read Story

Filed Under: News

Google Image Search Gets the Rainbow Color Treatment

April 9, 2009 By

Google has just rolled out color filtering to Image Search. It’s a pretty simple feature that lets you get image results based on preferred color. This is in addition to the other filtering options that were previously enabled on Image Search.

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April 9, 2009 | 1 Comment | Read Story

Filed Under: News Tagged With:

Link Building 101 on Webmaster Radio

April 8, 2009 By

On Monday I had the priveldge of being a guest on the WebmasterRadio.fm SEO 101 show (not to be confused with the BlogTalkRadio SEO 101 show) with their hosts Ross Dunn and Eric Lander to talk basic link building techniques and developing a linking strategy.

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April 8, 2009 | 4 Comments | Read Story

Filed Under: News, PPC

How to Find, Hire and Manage Rockstar Copywriters

April 8, 2009 By

** Update : As of November, 2010 – We have instituted a lot of the ideas delivered from this post to launch CopyPress : a content development solution that employees over 300 US based copywriters! ** It’s easy to keep repeating the SEO mantra of ‘content is king’, but at the end of the day, [...]

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April 8, 2009 | 26 Comments | Read Story

Filed Under: SEO

Discover Most Frequent Modifiers with Excel

April 8, 2009 By

Excel is one of my most favorite SEO tools. I use Excel for reporting, content planning, backlink research and keyword organizing. I discover new possible areas of uses it each time I need to figure how to cope with some new SEO task I come across. This time I decided to share a cool way [...]

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April 8, 2009 | 8 Comments | Read Story

Filed Under: SEO

How To Do Affiliate Promotional Coupons Like Beckham Shoots Free Kicks

April 7, 2009 By

Many affiliate programs give coupon and voucher codes to their affiliates, but they often fail to achieve any valuable business objective using this strategy. Instead, these coupons often cannibalize sales that the merchant would obtain anyways. This reduces profit margins unnecessarily. Consider the typical scenario engendered by most of these “coupons for coupons’ sake,” as [...]

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April 7, 2009 | 6 Comments | Read Story

Filed Under: Affiliate Programs Tagged With:

Social Media Traffic Thieves

April 7, 2009 By

Digg, facebook and a few other social media networks have recently launched toolbars that “frame” the publishers’ sites and trap the users within an iframe wrapper. This substantially increases traffic and site usage to the social media sites, in the detriment of the private publishers.

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April 7, 2009 | 25 Comments | Read Story

Filed Under: Social Networking Tagged With: , , , , , , ,

SEO: Do Link Builders Need To Know It?

April 7, 2009 By

When I started my career in SEO, I had to do it all, from fixing code issues to running PPC campaigns, all while building links, writing content, and using analytics. I’m like a grumpy senior citizen who had to walk to school uphill both ways in the sleet, dodging bullets. These days, we’re seeing loads [...]

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April 7, 2009 | 13 Comments | Read Story

Filed Under: Link Building, SEO

Why The AdWords Starter Edition Is Bad For Business

April 7, 2009 By

To be honest, I never ever used the Starter Edition. I’m not sure it even existed when I started doing AdWords. Yeah so I think I’m an old-timer. Whatever. But somebody asked me to take a look at their account lately, so I had to look at the Starter Edition… and I was aghast. The [...]

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April 7, 2009 | 1 Comment | Read Story

Filed Under: Search Marketing

Where Can the Canonical Tag Be Actually Used?

April 7, 2009 By

Since canonical tag was introduced and announced, a lot has been said about it. Rand did a great ob summarizing its features and differences with other similar tool. In short, the main differences between 301 re-direct and canonical tag can be represented as follows: Canonical tag 301 re-direct Used to re-direct page ‘power’ onto another [...]

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April 7, 2009 | 7 Comments | Read Story

Filed Under: SEO
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