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How Google Treats Punctuation

  • 5.7K
    READS
Ann Smarty
Ann Smarty
How Google Treats Punctuation
  • 5.7K
    READS

Using punctuation in Google search results is the reason for constant misunderstanding and rumors. Meaningful punctuation, like the “#” in C#, hyphens and apostrophes can have a direct effect on how Google serves results, and ranks your site.

I have summarized both the confirmed data and webmasters’ observations I’ve been coming across in the table below:

Not ignored“Meaningful” punctuationC++ and C#
Boolean operatorsexact match“free online encyclopedia”
“exclude” the term (no space before the word it is related with) – don’t confuse with hyphendvd -player
“add” the term (no space)advanced +search
Money signsDVD player $400
Underscore symbol (treated as a letter)quick_sort
Advanced operators / shortcutscolon between two words (no spaces)site:google.com
Synonym search~apple
Partially ignored / undefined HyphenThe mixture of hyphenated, single-word and two-word spelling variations [air-condition] and [air condition]
Apostrophematts and matt’s and matts’
IgnoredAll the restCompare: apple, windows and apple windows and apple: windows and apple=windows

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Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as ... [Read full bio]

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