About

Matt Leonard currently directs SEO, SEM and Revenue Management for Cruise Critic, the world’s largest cruise site and part of the Trip Advisor Media Group. You can follow Matt Leonard on Twitter to keep up with his updates. Feel free to ask about his latest charity project, ‘Tweet for the Cure’, to benefit Susan G. Komen for the Cure. The opinions expressed are that of Matt Leonard and not necessarily those of Expedia, Trip Advisor or Cruise Critic.

Social Media

Social Media Tips : Why Should I Help You?

When the clock struck midnight on January 1st, I began running. It was a 5k run in Philadelphia, along the...

Matt Leonard
1/4/2010
13K Reads

SEO

How to Identify Indented Listings Opportunities

This is a story for the ‘Seed Man’. I do not know, nor do I have any affiliation with, the...

Matt Leonard
10/19/2009
624 Reads

Social Media

Lawsuits & PR Nightmares: Why Employees Need Social Media Guidelines

How have companies with more than 1,000 employees been faring with employees and their social media use? According to multiple...

Matt Leonard
8/19/2009
20K Reads
21 shares

Local Search·SEO

Local SEO: Using Multiple URLs for Rankings

One tactic frequently implemented successfully with Local SEO is the use of multiple URLs, or micro-sites. To help you better...

Matt Leonard
7/14/2009
5.7K Reads

Tools

Google Translate: Web Page Translation Tools

When it comes to the translation of web pages, or making your website easily available in other languages, ‘Google Translate’...

Matt Leonard
6/17/2009
14K Reads

SEO

Nofollow Change: Why Life Just Got Tougher for Niche Sites

Niche sites exist, by their own definitions, to fill the gaps left behind by their larger, less focused competitors. However,...

Matt Leonard
6/15/2009
1.5K Reads

Twitter

Twitter SEO: 4 Simple Tips to Help Your Twitter Profile Rank

Twitter SEO can help you take one more step towards owning your online reputation. When people think of Twitter, they...

Matt Leonard
6/11/2009
26K Reads
35 shares

SEO

Large Site SEO: How to Waste Your #1 Ranking with Bad Formulas

If you’re a serious SEO, this is the post to show it in the ‘Comments’ below. The following example is...

Matt Leonard
6/9/2009
2.2K Reads

SEO

The ABCs of a Great SEO Leader

So, you can audit a site. I’ll bet you have a methodology in place to do it a thousand times...

Matt Leonard
5/26/2009
1.5K Reads

Social Media

10 Ways to Be a Great SEO

Most of us see the same tweets, read the same blogs and know the same case studies. We know to...

Matt Leonard
4/28/2009
4.6K Reads

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