Social Media Tips : Why Should I Help You?

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When the clock struck midnight on January 1st, I began running. It was a 5k run in Philadelphia, along the Schuylkill River, to be more specific.

During this run, I passed a homeless man. Rather than running past him, I stopped. I gave him $100.

Later that day, I stopped to think in greater detail about that incident.

What was it that compelled me to engage him?

I think the answer to that question, in this case, should be fairly obvious.

The night was cold and rainy. No person should be outside and homeless, regardless of how they got there.

How does this story relate to my thoughts on many folks on Twitter?

Before I continue, please understand I am in no way making light of the homeless. I’m simply offering background as to what inspired the following thought:

Many individuals all around the social media world are simply asking for handouts.

Think about that for a second.

How many people do their best to be placed prominently in front of you, but really do very little to offer a value proposition?

How many individuals clamor daily about social media strategies, and the need for engagement, yet fail to offer an answer to the simple question of why you should contribute to their success?

I find more and more redundancy invading my personal space.

Less substance, less value, less originality, more noise.

While there is overwhelming concern about those that are not participating in social media ‘correctly’, there is a disproportionate lack of concern for those that are considered social media ‘geniuses’ and really offer minimal value.

If you’re going to be successful long term using social media, you must be certain that your product can back up your mouth.

With that in mind, follow along and below you’ll find a small list with tips to help you, or your product, offer a compelling value proposition.

10 Ways to Translate Social Media Success into Real World Success

1. Represent yourself, or your product, honestly.

While you may be able to lure people to you by appearing to be something you’re not, it leaves a bad taste.

2. Impact people in real life.

Until you leave a tangible impression on someone, keep in mind that you very well may be an untrusted, tiny little avatar just like everyone else.

3. View yourself as others view you.

Try to understand that people who don’t know you will view you exactly how you represent yourself. It may not be who, or what, you actually are, but it’s the virtual reality you must understand.

4. Be respectful of others.

Being respectful of others does not mean being afraid to unleash an ‘f-bomb’, if that’s who you are. Attacking others publicly is unnecessary and cowardly. Expressing yourself, however you see fit, is human. As long as you understand how your emotional outbursts will impact how you are viewed, it’s ok to let them fly.

5. Be unique.

The world has enough of the same. Be yourself, and you’ll be unique. If being yourself is not a good option, consider that a much deeper problem.

6. Don’t follow the pack.

The pack is the epitome of mediocrity. Strive to lead them, not be one of them.

7. Embrace your competitive advantages.

Just as it’s acceptable to recognize flaws, don’t be afraid to celebrate your assets. There is nothing wrong with being objective about yourself when it may be positive.

8. Listen to feedback and improve.

Don’t view criticism as an attack. View it as an opportunity to improve, or at least something to consider.

9. Stand your ground.

If you believe you are right, and have valid reasons for believing it, don’t back down to opinions.

10. Stay consistent with whatever path you choose.

People will begin to know you for what you appear to be. Changing yourself mid-stream will cause them to feel deceived or tricked. This goes along with being yourself.

These are only 10 ways to help make yourself, or your product, more attractive to the social media community. If you have others, please feel free to comment below.

Matt Leonard currently directs SEO, SEM and Revenue Management for Cruise Critic, the world’s largest cruise site and part of the Trip Advisor Media Group. You can follow Matt Leonard on Twitter to keep up with his updates.

Matt Leonard
Matt Leonard currently directs SEO, SEM and Revenue Management for Cruise Critic, the world’s largest cruise site and part of the Trip Advisor Media Group.... Read Full Bio
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  • Joanna Batten

    I enjoyed reading this. Thanks for the list

  • I’ve been anticipating your next article Matt. And boy, you never disappoint. Here’s my own take – note it’s just another opinion…

    There’s a huge difference between being in need and playing the “victim” card in this world. To be honest, I’m insanely less than perfect, and at times, I fail miserably at one or more of the ten ways you list. When that happens, it’s crushing because I care so much about doing good in the world.

    Yet at the end of the day, I also know that in our imperfections, some of us really are that caring, and really do go the extra six miles when we can. And to me, that’s what it’s really all about.

    You are one of the people who that applies to as well. And anyone reading this article would be wise to follow in your footsteps.

  • Great post, makes sense, well balanced and good social media strategy. Thanks…….

  • Great Article Matt…

    re: #4
    two words..



  • I enjoyed reading this to, just be yourself and listen to what your friends are saying to you what they want? Can you offer it? Be sincere, and respectful and don sell them garbage – and you will do very well social marketing.

  • This is a great post. I love them all. Can I suggest #11?

    Give, give, and give to others. Truly help people (like you are doing here) and don’t expect anything in return.

    Excellent post. Am adding this to my company feed.


  • Like the others say, great information. Actually, this has been said before; it just seems to get lost in the shuffle. I’m being coached on how to use social media, and this is exactly what I’m being told to do. I don’t know yet if using social media will pay off in terms of clients, but I need to know this anyways, since my prospects and clients constantly ask me, “what should I be doing in terms of social media?”

  • Great post. However, don’t you think it is our job to teach our clients how to cut through the “noise”? Quite frankly I have begun to ‘call out” those people who spam me and my clients. Sometimes they don’t even realize they are doing it. The ones that do, just don’t care.

    • Hi Christine,

      Thanks! I absolutely agree with you that it is entirely our job to teach. That applies to virtually every bit of knowledge we have, in all walks of life.


  • Hi Matt…

    This is a great story and a great tie in. I have a dual life running a non-profit in Philly that works with homeless folks with serious mental illness (… and as an organizer with a coaching business and an organizing/time-management website… so your post touched my entire life.

    My “organizer” life and business rely heavily on social media. I believe in offering value in my communications. Unfortunately, many of us don’t and we find our lives filled with communication clutter.

    I’m going to use your 10 rules and offer them to everyone I know. Thanks.

  • Matt Great Post:

    I am a big fan of #6 and the beauty of unconditional giving. Thank you for reminding us why it is important to not always put ourselves first.

    All the best