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Traditional keyword research should always include:
exploring keyword combinations and their potential (with tools like Google Adwords Tool);
learning your competitors‘ keywords;
tracking the keyword performance via internal analytics.
But how to brainstorm for new unique keywords in your and neighboring niches?
We don’t know for sure if Google pays much attention to the site 404 pages but it does show them within Webmaster Tools report as an error that makes many webmasters nervous.
Anyway handling your 404 page properly is an essential part of on-site optimization that is helpful both for your site visitors and search engines.
I’ve always said that instead of getting angry with black hat SEOs, we should learn from them. Working and often succeeding in really competitive verticals, these people are just forced to be creative.
We’ve had a number of discussions recently on how black-hats take advantage of trusted domains to promote their websites. Here is a quick […]
Besides the overall domain strength, there are quite a number of ways to evaluate a site page power. Even if that’s not your site and you have no access to its internal statistics, you still can find out a bunch about it (eg. its ranking potential and even estimated traffic).
By profession we, SEOs, always have to compete. That’s an integral part of our daily routine: we come to work and check how our sites are doing compared to our SERPs competitors. Then we scratch our heads thinking how we can outrank them. And at the same time we need to constantly look out for […]
Very often if you have some issues with Google ranking your site, you should search for problems with your own site (instead of rushing to get as many inlinks as you can). Aaron Wall, for example, has said many times that he managed to get his sites ranked well merely due to on-site optimization.
So checking […]
Complete SEO process automation is impossible, that’s for sure. Some people also think that all SEO tools are evil too. We’ve recently had a heated discussion over here if SEOs need to use tools at all. The points are as follows (for the record: I disagree with the first one and let search engines take […]
Creating networks of (interlinked) sites is a widespread tactic of PageRank and ranking manipulation. To own a lot of websites is perfectly OK but to own a lot of websites for the sake of “link juice” is not good (per Google at least). The line is not always easy to define algorithmically therefore most often […]
While keyword density is really something SEOs should really stop paying attention to, keyword prominence is a concept that still should be analyzed and evaluated.
Keyword prominence can be analyzed by a key phrase usage in:
the title of a page;
meta description;
H1 and H2 tags;
Alt tags;
Anchor text of both internal and external links;
Bold and italic text;
beginning of […]
Social bookmarking is not only a nice way to get more traffic and links. That’s a most effective method to explore what people think about your site. By tracking your content popularity at social bookmarking sites you will be able:
to get an idea what people liked most of all in your post (to brainstorm for […]
