While it is always a good idea to refrain from putting all of your marketing eggs in one basket, content is still one that should be a primary focus. It is not only a way to engage a dedicated reader base, but also a means of establishing yourself as an expert and promoting your brand. …
We all have a little trouble coming up with fresh ideas for blog posts from time to time. It would be wonderful if we were always on top form, but if you go through past published content you will probably start to see patterns. Periods of time where you have written about the same thing …
Tools reviews are not easy: You can test usability (based on your own preferences) and compare the feature set with what you have seen so far. However, if you want to dig deeper and compare the complex data and come to well-grounded conclusions, you need to be careful. There’s no way you can get free …
When a company first starts out, they have many challenges to face. Establishing a brand, marketing themselves to a particular demographic, bringing in the first quarter of profits…it is a lot to handle. Most businesses also spend that time focusing purely on their product, a natural inclination that can have some consequences. It is impossible …
Maybe it is just me, but I find that getting a notification that someone has retweeted my content is really exciting. It could just be that I am glad that my contribution is being appreciated and has provided something to the user. But more likely, it is a slightly childish ego that makes me happy …
Blogs are some of the most helpful resources on the Web today. Written by those who have both education and experience, there is a great deal we can learn in the business world from those who have been there and done that. You can often avoid missteps or get valuable advice, just from keeping up …
When Pinterest was first launched in 2010, it was an unknown little cranny of the internet. Amassing a small following, mainly of micro-bloggers who wanted a more visual experience, it remained in relative obscurity. That is, until 2011 when a surge in popularity put it in the top ten list of social networks. Then, between …
There are not many link building resources and experts I really trust and can recommend. Eric Ward is one of those few people I have been following for as long as I am involved in SEO. I have been subscribed to Eric’s “LinkMoses Private” and I can hardly recommend it highly enough. Note: I am …
Are you a content marketer? Do you love Pinterest? If you don’t, you should, because there is no better place to find relevant content for your industry, nor is there a quicker way to share that content. Not only can you find plenty of items to educate you on the latest information in today’s online …
Content curation is hot nowadays, and there are quite a few content curating tools to help you organize and re-use user-generated content that is spreading across the web. One of the oldest, and still the hottest, content curation tools out there is Paper.li, of course, a great app that helps you create an online magazine …
