SEOlympics: Top Marketing Blogs of South Africa
What makes South Africa so interesting is that some 52 million people call it home. What makes it difficult is that there are 11 different...
This Month in #ContentMarketing: December
The basics of good content haven’t changed in the last ten years, but 2014 did bring a renewed focus on developing great content. As we...
7 Community Manager Fails and What You Can Learn
Community Managers maintain, foster and grow online communities—or at least they’re supposed to. They may also be called moderators and (depending on the community), may...
3 Reasons to Use Pinterest in 2015
Let’s face it: Few of us have the time or the inclination to use every single social media tool available to us. As a result,...
10 Ways to Beat The Panda and Penguin In Your Content Strategy
Change might not always be fun, but sometimes it is necessary to get ahead in the game of Google. Over the last several months, Google...
Pinterest To Roll Out Promoted Pins To All US Users Starting January 1, 2015
After a successful beta launch of Promoted Pins, first introduced eight months ago, Pinterest has announced its decision to give all users the ability to...
Facebook Introduces New Video-Centric Features For Business Pages
Facebook has recently been spotted testing a new design and a handful of new features aimed to enhance the user experience of business pages when...
#ICYMI in 2014: 4 Paid Search Tactics Your Campaigns Can Still Benefit From In 2015
In 2014, there were a lot of new tactics and products to help influence a paid search campaign’s optimization strategies. In this post, I have...
Save the Date for #SEJSummit Dallas: March 31, 2015
I am thrilled to announce the next date and venue for SEJ Summit: 3 Takeaways, Hosted by Searchmetrics. Our second invite-only, one-day conference for enterprise marketers will be...
LinkedIn Reveals Top 25 Skills Of 2014, SEO In The Top 5
LinkedIn recently revealed the top 25 hottest skills of 2014, which was determined after analyzing data in over 330 million LinkedIn member profiles to determine...
SEO for E-Commerce: Why You Need Structured Data
Marking up product information using structured data to enhance search results with rich snippets has long provided a nice SEO benefit to a company’s product...
This Month in #SocialMedia: December 2014 Social Media News
The year is coming to close, and a few social networks unveiled some noteworthy updates. In case you missed any, here’s a recap of some...
Are You Making Social Media Contribute to Your SEO?
We have been hearing it for years now. Google refused to comment on it and digital marketers keep speculating the “Does it, or doesn’t it?”...
Take Charge of Your SEO With Five Tools No One is Talking About
SEO still matters. Jean Dion recently wrote a piece detailing why search engine optimization is still very much on the plate. You still want to...
More Speakers For #SEJSummit Santa Monica! (Part 2)
The SEJ team has been working diligently behind the scenes to assemble A-list speakers for 2015’s first SEJ Summit Hosted By Searchmetrics, to take place on February 24...
Bing Rehires Duane Forrester Less Than Two Months After Being Laid Off
Not even two months after being laid off, Duane Forrester has announced he’s back at his old position with Bing as the senior project manager...
Google’s Local Search Algorithm Is Rolling Out To UK, Canada, And Australia
Earlier this summer Google introduced an algorithm specifically designed to improve local search results. At first it was only rolled out in the US, but...
Here Are the Speakers For #SEJSummit Santa Monica! (Part 1)
The SEJ team has been hard at work behind the scenes to secure the best speakers for 2015’s first SEJ Summit, hosted by Searchmetrics, to...
5 Sources of Online Traffic You’ve Never Heard Of
Online traffic is one of the key performance indicators for online businesses, as it directly affects the number of leads your business acquires. Most online...
How to Make Your Content Shine Online with John Boitnott #MarketingNerds Podcast
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In the latest Marketing Nerds Podcast, I had the chance to sit down with John...
WordPress 4.1 is Now Available: Here’s What’s New
WordPress announced the release of version 4.1 of it’s software today, which is now available to either download or update directly from your WordPress dashboard....
14 Brands Who Owned Tumblr This Year
If you’ve been paying attention to Tumblr, you may have noticed the micro-blogging platform and social networking website has been making some tech headlines recently....
How to Prepare Your Digital Marketing Strategy for 2015
It’s that time of year again, the time when you need to do your research and prepare your digital marketing strategy for the upcoming year....
Google Blocks Thousands Of WordPress Sites Following Malware Attack
Security firm Sucuri reports that Google has blacklisted over 11,000 malware-infected WordPress domains, and over 100,000 sites in total have been affected by a new...
Traffic To News Sites Down After Being Forced Out Of Google News in Spain
If you’ve ever wondered how important Google News is when it comes to driving traffic, I’d like to draw your attention to what’s going on...
Anatomy of a Perfect Facebook Post: Exactly What to Post to Get Better Results
You post to your Facebook page, hoping you’ve hit upon something that works. How great would it be know that the post you just published had the...
10 Fixes to Keep You Popping Up in Competitive Local Queries
Anyone who owns a business today knows the importance of search engines to their bottom line. This importance gets magnified exponentially when you start looking...
Google Adds New Features To Keep Up With What’s Trending In Search and On YouTube
Want to know what’s trending in Google search? What about the hottest videos on YouTube at this moment? Now it’s easier than ever to find...
3 Best Practices for Utilizing the Newest Bid Strategy for Outranking Competitors
Having a hard time out-bidding your biggest competitors with any of your keyword search campaigns? There’s a new, and more discreetly implemented bid strategy that...