LinkedIn Reveals Top 25 Skills Of 2014, SEO In The Top 5

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LinkedIn Reveals Top 25 Skills Of 2014, SEO In The Top 5

LinkedIn recently revealed the top 25 hottest skills of 2014, which was determined after analyzing data in over 330 million LinkedIn member profiles to determine which were the most in-demand skills.

Some good news for those of us in the SEO industry— our skills came in at number 5! Marketing, programming, and other web-related skills also made up much of the top 25.

Here is the full list:

The 25 Hottest Professional Skills Of 2014

1. Statistical Analysis and Data Mining
2. Middleware and Integration Software
3. Storage Systems and Management
4. Network and Information Security
5. SEO/SEM Marketing
6. Business Intelligence
7. Mobile Development
8. Web Architecture and Development Framework
9. Algorithm Design
10. Perl/Python/Ruby
11. Data Engineering and Data Warehousing
12. Marketing Campaign Management
13. Mac, Linux and Unix Systems
14. User Interface Design
15. Recruiting
16. Digital and Online Marketing
17. Computer Graphics and Animation
18. Economics
19. Java Development
20. Channel Marketing
21. SAP ERP Systems
22. Integrated Circuit (IC) Design
23. Shell Scripting Languages
24. Game Development
25. Virtualization

It’s interesting to note that LinkedIn released a similar list last year which saw social media marketing and mobile development in the top 1 and 2 positions. Now social media marketing is nowhere to be found, and mobile development fell to number 7.

Here’s what this year’s report had to say about SEO/SEM in particular:

“Marketing is back in vogue. Interestingly, another quite popular profession on the list is marketing. The focus this year was on SEO/SEM specialists, campaign managers and digital marketers – it sounds like companies are focusing on improving the performance of their efforts and focusing on digital innovation.”

LinkedIn’s report of the top 25 skills also offers a breakdown of the most sought after skills in each country. You can view the full report here.

Matt Southern
Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in all aspects of online marketing... Read Full Bio
Matt Southern
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  • Jordan

    I was interested to read this when I saw the title, but perhaps I’m missing something? Surely ‘analyzing data in over 330 million LinkedIn member profiles to determine which were the most in-demand skills’ doesn’t give you the most ‘in-demand’ skills but simply the most common skills across LinkedIn members??

    If it was a study of job postings then it’d be about demand, but obviously skewed to jobs more likely to be advertised via LinkedIn (i.e. digitally savvy companies).

    • Kelsey Jones

      That’s a really good point Jordan.

  • Virginia Cottrell

    Good article and great to see SEO’s getting recognition. Would be interested to see data on salaries for same.

  • Rousho

    Its interesting that SEO is on top 5! I think next year SEO will take place on top 5.

  • Diwakar

    Cool! Good to see that SEO industry on the 5th place in all over professional skills.

  • sirish kumar

    Nice post Matt & Its great to see #SEO is in top 5.

    • lume yane

      It’s a most knowledgeable and useful article. Thanks for sharing with us!

  • Michael Smith

    Good news for SEO’s. I think this post is really shocking for those people who always talk about SEO is Dead. I think they have to read this post and get an idea how SEO is important for online business. Thanks Matt for sharing this news.

  • Aina

    I’m quite surprised content marketing is not listed… Or maybe it’s included in SEO. Or more generally : web marketing. Your thoughts?

    • Kelsey Jones

      Great point! Maybe so.