3 Reasons to Use Pinterest in 2015

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Let’s face it: Few of us have the time or the inclination to use every single social media tool available to us. As a result, most of us pick a few sites that seem to have the most traffic, and we spend most of our time and energy trying to work with those sites to the best of our ability.

From a straight metrics standpoint, it makes sense to choose Facebook over Pinterest. After all, 2014 stats from Digital Insights suggest that Facebook’s 1.28 billion monthly active users totally overpower Pinterest’s “measly” 40 million. If you’re looking for sheer numbers, Pinterest seems like a bad investment.

However, diving deeper into the metrics can deliver some sweet surprises that could change your mind about Pinterest. Here are 3 compelling stats on user demographics and site interactions that could push Pinterest to the top of your marketing plans for 2015.

It’s a Better Tool to Reach the Female Audience

If your business sells a product that’s made just for women, you’ll need to go where they like to go, and push your products on the sites they like to use. Similarly, if you’re trying to handle a reputation management problem that has, for some reason, taken hold in a largely female audience, you’ll need to push your alt message on the site women visit most.

That site is, without a doubt, Pinterest.

According to research from RJ Metrics, 80% of Pinterest users are female, and 92% of all the pins (or shares) on Pinterest are made by women. Sure, women also enjoy other social media sites, too, and they might be very active on those sites. But if you need to reach out to women and you’re not using Pinterest, it’s clear that you could be leaving at least some of your audience in the dark.

It’s OK to Post on a Weekend

Chances are, your workdays are filled with meetings, phone calls, deadlines, and other pesky details associated with handling a full-time job. If you struggle to find the time to post on social media during the day, you might be tempted to handle those tasks in the evenings or during the weekends, when your time isn’t so cluttered with tasks you must handle.

Unfortunately, that could mean you spend a great deal of time talking to people who just aren’t listening. And that could mean you’re just wasting your free time and not reaching your goals at all.

On Pinterest, however, everything is different.

Get this: MediaBistro suggests the best time to post on Facebook is between 6am and 8am, Monday through Friday. But on Pinterest, the best time to post is Saturday morning.

Clearly, if your only open time is on the weekend, you really should be using Pinterest.

All You Need is a Nice Photo

You could chat up almost anything on Pinterest. As long as you have an image, your post is more than halfway complete. But, there are some types of content that seem especially sticky on Pinterest, and if you’re working in those sectors or you’re dealing with keywords that intersect with those topics, Pinterest could be the go-to solution for you.

RJ Metrics suggests that these types of content tend to have the most interactions on Pinterest:

  • Food
  • Drink
  • DIY projects
  • Crafts
  • Home décor
Current Pinterest hot topics.

Current Pinterest hot topics. Note how closely this meshes with the research.

In other words, anything having to do with something a person could make or could conceivably do at home with a few skills and a little talent is popular on the site. Anyone working in those fields should be using Pinterest.

How to Start Pinning

Now that I’ve convinced you that Pinterest should be your new marketing BFF, you’ll need to know how to use the site properly in order to get the best results. There is some good news and bad news to share.

On the good-news side, it doesn’t take long to create a post on Pinterest. In fact, I can pop up a post in a little less than five minutes. There’s very little content to write, aside from a very tiny little blurb, and I can use the same image I’ve already pulled together for my content. A photo from a blog entry, a snap for a website home page or an image I’m planning to use in a product catalogue could all make for great posts. And that’s content I’ve already generated.

As an additional plus, I can also share content that’s made by other people. I can add a few snappy little comments of my own to the images I like, but it’s remarkably easy to keep pinning content others have made. Within minutes, I could have a great deal of information to share with those who want to follow me.

Unfortunately, there is a bit of bad news to share. And that news concerns images.

Since Pinterest is a visual site, the images you share simply must be top-notch. Research from Curalate suggests that the best images are taken at close range, with very little background information showing. So don’t show more than you must. And, your photos should also be heavily colored. Black-and-white photos, or those that aren’t saturated, simply don’t get shared as often.

That doesn’t mean your photos should be professional quality. After all, not everyone among us is a photographer. But it does mean you should invest in a good camera, decent lighting and rudimentary color-correction software. That’ll help you get the snaps you need that will make your time on Pinterest worthwhile.

Get Started

If you’ve never used Pinterest before, take a spin through the site and look at what others are doing. You might get inspired by sweet boards your competitors have created, and you just might find you could easily do something similar, or maybe even better.

If you’re already a Pinterest master, I’d love to hear from you. What are your secrets to getting noticed? Share you tricks with me in the comments.

 

Image Credits

Photo credit: Geralt via Pixabay
Screenshot taken December 2014

Jean Dion

Jean Dion

Senior Journalist at InternetReputation.com
Jean Dion is a writer, editor, avid blogger and obsessed pet owner. She's a senior journalist with InternetReputation.com, and writes frequently on the intersection of private indiscretion and public embarrassment. Follow her on Google+ or Twitter.
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  • Faisal Gondal

    Wow, what a great post Jean! I’m surprised to know that Pinterest can be a great tool if you want to reach the female audience. ūüėÄ I hope that Pinterest would become good source of traffic to my site in 2015. Thanks! and “Happy New Year”!

    • http://www.internetreputation.com Jean Dion

      The same to you! And thanks for the comment.

  • Geoorge

    nice article, congratulations !
    I forget about pinterest account, just now I’m going to post some new interesting photos.
    The small tutorial “How to start pinning” helped me to better understand the website and how to get more of it.

    • http://www.internetreputation.com Jean Dion

      Thanks for the tutorial tip!

  • alishroy

    Pinterest is a great social media website that helps in promoting your brand or business with the help of images. I agree with your point that Pinterest is all about posting a nice photo as an attracting image can help in gaining user’s attention and hence will generate more traffic. Thanks for sharing this post.

    • http://www.internetreputation.com Jean Dion

      Thanks for taking the time to comment.

  • Mallory

    I definitely agree. Even though Facebook may have a bigger overall user base, their ever-changing algorithm makes it hard to get your posts seen, even if you have a very large Fan count.

    Pinterest has definitely played a huge role in the growth of my blogs over the last year or two. I create images for my blog posts with Pinterest in mind, and also build out special Pinterest boards around themes that tie in to posts I write. I link out to those Pinterest boards as an additional resource from the blog post, and the images, once pinned, link back to my blog. This fall I really saw my efforts pay off, as traffic to my site (both from Pinterest referrals as well as organic search traffic) increased significantly, along with profits. Pinterest is definitely worth exploring, particularly if you’re doing any sort of e-commerce or product based marketing.

    • http://www.internetreputation.com Jean Dion

      Thanks for sharing your success story!

  • Susie

    Hello Jean,
    I have used Pinterest before personally but not for business. Our studio is now adding Pinterest to our 2015 social media strategy as well as for many of our clients. Thanks for the great tips!
    Warm regards,
    Susie

    • http://www.internetreputation.com Jean Dion

      You’re very welcome!

  • Shafiqul Islam Barat

    Thanks ‘Jean Dion’ for this kind of informative article. it’s really helpful thanks again ūüôā

    • http://www.internetreputation.com Jean Dion

      You’re very welcome!

  • http://www.icubeskonnect.com/ Laxmi Tomer

    Hi Jean
    Pinterest is really helpful for engaging audience and drive traffic on website.

    • http://www.internetreputation.com Jean Dion

      Thanks for the comment.

  • Hannah Tan

    Its true a lot of women is using pinterest and i’m one of them. It’s fun to use not only for personal, design, but also for business use.

    • http://www.internetreputation.com Jean Dion

      I’m a pretty dedicated Pinterest user myself. Thanks for commenting.

  • http://www.stratedge.fr Stratedge

    let’s pin in 2015 !

  • http://ussunway.com phil madrigal

    Great information for someone just starting out on Pinterest

  • jeans

    It’s actually very difficult in this busy life to
    listen news on TV, so I just use world wide web for that
    reason, and get the hottest news.