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#SMSSummit 2014 Chicago Recap: Humanizing Your Brand on Social Media With @Ramon_DeLeon
One of the opening keynotes was Ramon De Leon, who used to do social media at Domino’s and now works at Rise Interactive. At first,...
Facebook Introduces Anonymous Login For Connected Apps
Today at f8, Facebook launched Anonymous Login, which they are touting as a new way to log into apps without sharing any personal information from Facebook.Facebook...
Google Updates Webmaster Guidelines For Sneaky Redirects
Google took to their Webmaster Central blog today to let everyone know they have made changes to their Webmaster Guidelines in the sections that pertain...
Look out HubSpot: @Marketo Adds SEO Tools to Their Marketing Suite
Marketo, an industry leader in marketing automation software and customer engagement solutions, has recently added SEO tools to their lineup. To learn first-hand about their...
#SMSSummit Chicago 2014 Recap: Implementing a Successful Social Media Sweepstakes Strategy
The first session I attended for the Social Media Strategies Summit in Chicago was actually a two hour workshop presented by the Fandango Legal and...
How to Perform a SWOT Analysis For Your Digital Brand
Learning Through The Example of SWOT Analysis: Nokia In “Encyclopedia of Management Theory” Eric Kessler wrote “companies that keep analyzing their strengths, weaknesses, opportunities, and...
Become Your Own Rumpelstiltskin: Spinnin’ Crappy Online Reviews Into a Better Business
My mom once told me: “Matt, there are people on this earth who just don’t want to be happy.” As my mom often is, she was...
Twitter Gains 14 Million Monthly Active Users In Q1 2014
Twitter released their earnings report for the the first quarter of 2014, which shows positive growth in just about every area. In fact, the numbers...
Bing Releases Study On When US Cities Wake Up, Based On Search Data
Inspired by a recent study on how US cities differ in terms of who arrives to work earliest, Bing took it upon themselves to perform...
Conversion Rate Optimization (#CRO) for Lead Generation Websites
Conversion rate optimization for lead generation websites is the process of identifying why visitors are not performing a predefined goal (whether converting by a phone...
How to Get Your First Client
Starting a business is thrilling. And terrifying. If you’ve spent the majority of your adult years working for someone else, you may have experienced certain...
Google Revamps Restaurant Search For Android, What This Means For Marketers
Google announced they have recently made changes to the restaurant search experience on Android by allowing users to filter results by price, ratings, cuisine, and what’s...
Twitter Tests A New Signup Process Aimed At Getting New Users To Stick Around Longer
Wired reports that Twitter is testing a new, smarter signup process that has been designed with the intention to get new users to stick around...
Marcus Tober @Searchmetrics on “Search Experience Optimization”, Global SEO and Work/Life Balance
I recently caught up with Marcus Tober, CTO of Searchmetrics, at his new office in San Mateo, California, to discuss the global expansion of his...
5 Optimization Tricks That Are Always Overlooked
Optimizing an account can be quite a challenging task, but the process can be streamlined with a few often overlooked optimization techniques. This article will...
Are Brands Measuring the Wrong Type of Engagement? A Red Bull Case Study
Most brands consider engagement a KPI (key performance indicator) to their digital marketing success. Regardless of the size or industry of the business, everyone wants more...
3 Uncommon Ways to Pump Up Traffic (When You’re Broke)
Modern digital marketing is easy. All you need to do is invest thousands and thousands of dollars in PPC, design, writers, infographics, and movie quality...
10 Social Media Accounts You Can Learn From
If it seems like everyone is on some sort of social media outlet, that assumption may not be far off. As of September 2013, 73%...
8 Groups To Help You Score A Job on Linkedin
It wasn’t all that long ago that we presented some tips on how to become an all-star on LinkedIn. One of those pieces of advice...
Pinterest Announces Improvements To User Experience With Guided Search, Custom Categories, and More
Pinterest announced some improvements to their user experience at an event held last night at their headquarters in San Francisco. The improvements include features like...
Google Is Reportedly Displaying Customer Reviews In Knowledge Graph For Local Searches
Mike Blumenthal has reported Google has been displaying customer reviews in the Knowledge Graph panel off and on for several months, and have recently been showing...
College Internships Benefit Students and Businesses: An Interview with Alex Houg
In a recent interview from Marketo’s Marketing Nation Summit, Murray Newlands talks with Alex Houg from Blitzmetrics about building an agency, and the benefits of...
5 Churn Rate Myths to Stop Believing Now
If you’re going to make it your mission to track corporate metrics, churn rate is a great place to start. Unlike vanity metrics – like...
How to Frack Your Content Marketing and Close The Social Loop
Brands are missing a big opportunity to close the “social loop” and “frack” their owned content.Advanced technologies using learning algorithms, content recommendations and visual content...
20 Ways To Increase Conversion Rate Optimization For PPC Advertising
The mindset of implementing a paid search campaign usually begins with determining what keywords and phrases will bring targeted traffic to a website. And as...
Matt Cutts Explains How Small Sites Can Compete With More Popular Sites
Matt Cutts, Google’s head of search spam, recently answered a question about improving search rankings in his latest Webmaster Help video where a user writes...
What Can Be Better Than Backlinks? I Can Think of Two Things I’d Rather Have
Many people think the more backlinks the better, and that is simply not true. If it were a matter of the more backlinks I had...
Google’s Social Login Popularity Increases In Q1 2014, According To New Study
Janrain, the leader in customer profile management, published its latest quarterly Social Login Trends report this week. The data shows clear trends favoring Google over...
Blurring the Lines Between Search and Social: An Interview with Johnathan Siddharth
Everyday, different parts of the online experience work hand in hand. Technologies are straddling the lines, working across different channels, and forging identities that previously...
3 Times That Link Isn’t Worth It
If you’ve been building links for any amount of time you’ve probably realized that link building is a time-consuming, tedious, and often frustrating. Finding high-quality,...