1. SEJ
  2.  ⋅ 
  3. News

Bing Releases Study On When US Cities Wake Up, Based On Search Data

Inspired by a recent study on how US cities differ in terms of who arrives to work earliest, Bing took it upon themselves to perform a similar study about which US cities wake up earliest based on what time they get online.

What Bing found was San Francisco gets up earliest, New York gets up latest, and people tend to wake up earlier as the week goes on.

Bing calculated this data by looking at which time they receive 50% of daily peak traffic from each metro area in their local time zones. While the patterns are typically the same for all cities for all seven days of the week, Bing did find a 43 minute shift between the earliest risers and the late risers.

Based on Bing’s data, the metro area that wakes up earliest is San Francisco, reaching 50% of traffic at 6:43AM and the latest risers reside on the East coast, in New York City, which achieves 50% of peak traffic 43 minutes later at 7:32AM.

Bing also found that the average wake up time gets consistently earlier every weekday. By Friday morning, all US cities are getting up a full 22 minutes earlier than on Monday.

Here is the chart documenting what Bing found to be the wake up times for all 25 major US cities:

Image Credit: BingImage Credit: Bing


Here are the average wake up times for all cities by day of the week:

Image Credit: BingImage Credit: Bing


Do you find this data accurately reflects the general wake up times of people in your city?

As a Canadian I can’t speak to this data, but I feel like if a similar study were conducted on Canadian cities Bing might find we wake up later than even the latest risers in the United States. Or maybe that’s just me.


Category News
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Bing Releases Study On When US Cities Wake Up, Based On Search Data

Subscribe To Our Newsletter.

Conquer your day with daily search marketing news.