Google Plus: Bridging the Gap
Social media has grown exponentially in its relatively short existence, fashioning a culture of open dialogue that gives users and brands the ability to spread...
4 Under-the-Radar Tips for Optimizing PLAs
As we’ve covered, Product Listing Ads (PLAs) have recently taken their place as one of the most important tools in the digital marketing box for...
5 Ways to Turn Existing Content into High Touch Visuals
As the pace of content creation increases, our attention spans seem to be decreasing. This is requiring creators to adapt and consider ways in which...
This Week In Search – New Video Series on SEJ
So we’ve decided to start doing a weekly video series on SEJ about things that are happening in the search marketing industry. We’ll be trying...
Five Ways to Improve Google Shopping Results
Ever since Google Shopping transitioned into a monetized service last year, marketers have been looking for ways to get the most out of it. After...
Content Marketer’s Resource Box: Free Ebooks and Cheatsheets
While it is always a good idea to refrain from putting all of your marketing eggs in one basket, content is still one that should...
What Radio Taught Me About Content Creation
Content marketing for the Internet and content marketing for radio follow the same rules. I know this because before I wore the uniform of a...
Why You Shouldn’t Outsource Content
The internet can be broken down into two separate groups – those who create content and those who consume it. Those who create it have more...
5 Principles of Effective Outreach
Outreach is hard work, sometimes so damn hard that we wish it were true that great content really did promote itself. Those of us who...
Google Affiliate Network’s Shut Down Leads To Mass Client Migration
One week ago the Google Affiliate Network (GAN) announced they would be shutting down their platform in the upcoming months. Since then, the affiliate industry...
Google Analytics Premium Is Coming To France, Germany and Spain
Google came out with a premium version of Analytics back in 2011 and up until now, it’s had limited availability. Fortunately, our friends in France,...
Have You Seen The New Upgrade Center In Google Adwords?
Ever since Google added enhanced campaigns to Google Adwords, they’ve been improving their processes. Fortunately for us, they save time and make our job a...
How to use Podio as a Content Marketing & Link Building Tool
Sick and tired of BaseCamp, or other project management solutions that simply can’t provide your online marketing team the level of organization and customization that...
3 Tips for Better SEO and Social Media Time Management
Be honest, how many times have you said to yourself “Oh, let me just check this one thing in Google Analytics” or “I’ve got a...
AdGooRoo Report Pits Bing Ads against Google AdWords in Six U.S. Verticals
Ask anyone to hop on the internet and search for a place to eat dinner or local movie times, and a few predictable things are...
SEO Failure? Where to Point the Fingers
Many companies as well as clients have a difficult time accepting that they may have been the reason for an SEO failure. In most situations,...
Google Places Now Has An iPhone and iPod Touch App
Business owners that either provide a service and have a brick and mortar presence have been using Google Places for quite some time. Google is...
3 Practical Tips for Creating Magic Content Flow
When you are entering the Internet world, you will see that there are many people searching for something to meet their needs. The core medium...
Email Marketing 101: How to Segment Your List
If you’ve studied digital marketing techniques at all, you’ve probably heard how important it is to compile a list of your customers’ email addresses at...
How to Increase Engagement with Your Audience
At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end...
5 Must-Have Mobile Marketing Tools for Businesses
It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of the...
Online Merchants Beware: The Google Zebra Update Is Coming
The Zebra update is fast approaching…are you ready? I am! As owner of an internet marketing agency it’s important that I keep up with everything Google....
Advertising: A Brief History
In the following infographic, Ocean Media presents several key events in history that help define advertising, and lead it to where it is today. Various...
Have You Seen The New Google+ Commenting System?
Today is a groundbreaking day for Google Bloggers. If you’re on G+ and you use Google’s blogging platform, Blogger, then you’re going to love this...
How Dynamic Search Ads Can Take Over Your AdWords Account With Devastating Effects
Dynamic Search Ads were recently added to all AdWords advertisers’ accounts. This nicely collided with me restarting the management of an old client of mine who had...
5 Ways to Protect your Website from Google SEO Penalties
Everyone in SEO is talking about it…a new Penguin update is on the way and it is rumored that it will make last April’s ruthless...
How Boston’s Marathon Victims Found Missing Loved Ones With Google Person Finder – How You Can Use It Too
The City of Boston’s response to the bombings at the 117 Boston Marathon serves as a model for how communities and emergency responders deploy coherent...
Facebook Launches CPA Bidding
Facebook just announced that it will start allowing Advertisers to CPA bid. CPA is commonly known as Cost Per Action or Cost Per Acquisition to people in the Affiliate...
Google Analytics Just Added New Time Saving Widgets
Shortly after Google Analytics received real time reporting, they released new time saving widgets. These widgets are available in the Dashboard area. When you log...
Making Smart Digital Strategy Decisions: Owned, Paid and Earned Media
Online marketing is full of opportunities. It’s part of what makes it exciting. With so many ways to get the word out, it’s all too...