3 Practical Tips for Creating Magic Content Flow

SMS Text

When you are entering the Internet world, you will see that there are many people searching for something to meet their needs. The core medium to find information online is by using a “search engine”.

Search engines have become the best resource for the people to get relevant source of information in terms of content, image or many other things.

What happens if people don’t get the information which they want?


Image Credit: Babypips

What People expect….!!

They want relevant and proper content having a simple flow, so that they can understand it along with a sense of satisfaction.  Exactly like what you are seeing below!!


Image Credit: Blogspot

If people are reading anything from the source of information, they tend to enjoy it, if it was written in a flow. A smooth flow of content always enables the user to understand the information easily. This eventually brings a bunch of real visitors towards your site.

If you observe blogs like Kissmetrics, SEOMOZ, and Avinash, you will find one common factor with their writing process, that is “Content Flow”. All such blogs are very popular in terms of providing useful information to their readers.

Words From, Neil Patel: “Sites rich in content get more links

The majority of the people are willing to link to in depth content rather than short content.

Back in 2011, SEOmoz analyzed the content on their blog to see if there was a correlation between word count and backlinks. 

Now, let’s discuss about the five points that need to consider when making an awesome content flow:

#Tip 1: Setting up the right agenda

It’s always been a good idea to prepare yourself first before you go hunting…

Brainstorming is required before you start writing your content. Some levels of expertise & research skills are essential for the content marketing plan. It’s about the same as creating an agenda.


Image Credit: Dansbiodanza

Let’s look an example to have a more clear idea. Suppose I want to write a blog for an E-commerce website. What should be the next step for me? I should make a complete outline for my post in order to write the blog in a decent flow. I just have to make small notes with the agenda in my outline like title, research data, summary, etc. If you prepare with this stuff, it will makes things easy for you.

 Show your true colors

Content Flow is all about writing accordingly for the end readers. Sharing your perspective has always been a useful way to get engaged with the readers. It paints a clear picture for your audience. What exactly are you trying to say or convey?

#Tip 2: Specify the meaningful concept

In order to maintain the content flow, your concept must be easy to understand for the readers.

A huge post of a particular subject often seems worthless to people for the following reasons:

Messy Post: Improper content or tough to understand by the audience as it is loaded with useless information.

Lengthy paragraph without any sense: Too much information without necessity.

Not conversational: Your content is not conversational.

Try to avoid these things for maintaining a content flow!!

Make an effective plan to execute the proper concept with the ease of flow. Always keep in mind that you are writing for the readers. Make use of sub-points whenever needed. Always follow proper heading and highlight important words.

Spreading your Topic

The titleis the most important aspect of good content. It matters a lot that audience can understand your topic very well.

In terms of content flow, your title is the first thing which helps you to impress your audience. It is very important to integrate vital key points which cover your topic. This always reflects your content and makes it more understandable.

#Tip 3: Putting a clear picture to your audience

Last but not least, if your content doesn’t reflect the perspective, then it’s not worth it at all. Let me discuss this a bit more.


Image Credit: ecx.images

This is something one must really consider to maintain the flow of content. Once you have written the final draft of your content, I suggest that you review it twice before publishing. If your content is easily understood by the audience and reflects your purpose at the end, then you can win the battle for sure!

Bottom line:

People love to write their stuff, but sometimes ignore the importance of Content Flow. These things will certainly help you a lot when doing content marketing.

Let me know your comments, feedbacks via comment below. Happy Content Marketing!!

Sanket Patel

Sanket Patel

Founder & Director at blurbpoint
Sanket Patel is the Founder of Blurbpoint.com, a leading Digital Marketing Company since 2006. He is a good researcher of Internet Marketing, Brand Development, Online... Read Full Bio
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • Kevin

    Sanket and to Search Engine Journal,

    Nice post and I for one am in need of help when it comes to content writing. My question I have to ask since I have been called out before on this subject and would like to know the proper protocol for writing content for the web is.

    In tip 2 you list: Lengthy paragraph without any sense. I do not see anything about spelling and proper grammar. Now again I am the first to admit I have had my share of miss spelling and the use of the wrong grammar, but I see this lot in the blogs I read the most. I can also pick out mistakes in others that I cannot seem to catch on my own content and this is from people I follow and have learned so much from.

    So in your post there are two that sparked this question and I have seen this on others like Avinash and SEOmoz.

    You have “Let’s look an example to have a more clear idea.” where is the (at) in front of word an?


    “If you prepare with this stuff, it will makes things easy for you.” shouldn’t it be “it will make things easy for you.”

    again I am not trying to making anything less of the great content and information here. I am wondering, what is the importance of using proper grammar in one’s content, has it become internationally acceptable if you know what they wanted to say?

    • Hi Kevin,

      I am very grateful to you for going through every aspect of my post and spotting out the mistakes in it. This is a fact that many readers just go through the post, noticing the errors and there are many few of them to aware the writers about their mistakes. Moreover blogs are meant to have the posts without any errors. I am highly obliged to get your useful and immediate response for my post. I assure that you will definitely enjoy my next informative post without any grammatical or spelling mistakes.

      Thanks again and have a nice day ahead!

  • Its always important to keep it simple & up to the point, make everyone understand, to follow a content flow. and more importantly to analyze the audience who will consume the content before writing, mainly to write it according to their needs or to meet their expectations. These are some of the reasons why bloggers like Rand Fish, Neil Patel and Avinash Kaushik have been very very successful, credible and authoritative with their content.

  • Dear Sanket sir,

    Very impressed with your articles. From this article, i have learned various things in writing. I am a writer, blogger and used to write article on various niches specially SEO. I love your articles. You suggested very good points like title of the post. I generally used to do research before writing and start with short description of the article.

    thanks Sir