Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
4 Ways to Improve Performance Marketing on Facebook
Recently, a group of professional direct response experts held a meeting at Facebook to determine the best practices on how performance marketing and Facebook can...
Mining Your Social Networks for Content Marketing Ideas
Content marketing is undoubtedly a great way to promote your website, but the problem is that it’s – well – hard! Creating compelling content that...
Content Marketer’s Resource Box: Free Ebooks and Cheatsheets
While it is always a good idea to refrain from putting all of your marketing eggs in one basket, content is still one that should...
3 Tips for Better SEO and Social Media Time Management
Be honest, how many times have you said to yourself “Oh, let me just check this one thing in Google Analytics” or “I’ve got a...
How to Increase Engagement with Your Audience
At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end...
6 Pillars of a Successful Blog
While I don’t believe much in dwelling on failures and mistakes, I do believe we can learn from them. Often other people can learn from...
How to Create and Promote Successful Social Media Giveaways (and build SEO Links)
As much as I love guest blogging, I think it’s important to diversify your back link portfolio. Focusing on just one type of back link...
Claiming Google+ Authorship and Publisher Markup for SEO
Google Author Rank is a hot topic in both the content and search marketing industry. What is Author Rank exactly? While Google hasn’t officially said anything about...
Top 10 April Fools Day Jokes for 2013
Google’s latest Porcupine update suggests you should be skeptical about what you read online today! So today for many of you that haven’t figured it...
How to Consistently Write 1000 Words a Day
One of the secrets of the most successful bloggers is that they are prolific. Writing 1000 words a day is like brushing their teeth. It’s...
How Google Glass will influence the way we connect on Google+
Social media interaction is in a constant state of evolution. Traditionally, progress has been limited to text-based interactions or static video; however through Google+ Hangouts,...
Can Facebook Graph Make You Money?
Facebook’s latest innovation – Graph Search, went live in January. Currently it covers four basic searches but it is expected to expand over the coming...
Twitter’s Vine App Will Make Social SEO Campaigns More Awesome
On January 24th 2012, the world’s fastest growing social media platform, Twitter, released a new mobile application that allows for the transference of short, precise...
The Art of Local Social Media Marketing vs International Social Media Marketing
One of the biggest shifts we’ve since seen in the last year for social media marketing has been the increasing use of international campaigns. This...
Personal and Business “Bullying” in Social Media: Ways to Manage It
It’s been a year since one of the persons I know well was attacked in social media and had to struggle with the consequences. Imagine...
Infographic: How Users Interact with Pinterest
There has been a great deal of buzz about marketing opportunities via Pinterest over the last year. But is the buzz about something that is...
Social Super Bowl Infographic
Of the major brands pulling out the big bucks for air time during the Super Bowl, who had the most potential to come out a...
Increase Facebook Interaction Wall Post Cheat Sheet
With many Facebook marketing campaigns, while content is king, success is oftentimes dependent on the details of the execution itself. Besides knowing what kind of...
10 SEO & Social Lessons from the Election
Presidential campaigns are massive marketing phenomena. An inevitable bit of fallout from every national election is the publication of hundreds or thousands of blog posts entitled...
Fortune 500 vs Inc 500: Who’s More Social
One of the many conversations I always hear at social media conferences, or within social media marketing discussions, is the fact that even though companies are starting...
7 Books to Read About Building A Community From Scratch
When a company first starts out, they have many challenges to face. Establishing a brand, marketing themselves to a particular demographic, bringing in the first...
Generation Y Influence Peaking According to Edelman Study
The results of a study conducted by Edelman, the world’s largest public relations firm, were released today revealing the roles of major brands in the...
Facebook Pages Feed: What Does It Mean for Page Owners?
If you haven’t noticed already, Facebook has implemented the shiny new ‘Pages Feed.’ If you don’t see it right now, you will shortly, the network...
Social Stereotypes: You Are What You Share
Remember the good ol’ days of high school where there were particular “groups” of people? In my school, the majority of people were either jocks,...
Four Ways to Add Life to Your Guest Posts with Social Media
As a guest blogger, you want to make an impression. The purpose of a guest blog post is to shake things up from regular programming,...
At 25,000 Tweets: My Thoughts About Twitter, Its Users, Business Impact, Advertising Obstacles, and Future
I remember the day I decided to sign up for Twitter. Like many other people at the time, I wondered why anyone would want to...
Spotted: Facebook Profile Completion Meters
You’ve probably not felt the pressure of completing your Facebook Profile before—until today. Recently, some users started seeing a percentage meter on their Facebook Profile....
Where to Find Great Social Media Content?
Although social media can be used to leverage a brand, it is still originally designed for Internet users to connect with one another. And what’s...
Chat Emoticons Now Available on Facebook Comments
Last week, a number of users started noticing that Facebook Comments now supports chat emoticons. It doesn’t work on status update, although users and page...
The Hidden Story Behind Google’s Acquisition of Frommer’s Travel Guides
Google’s acquisition of Frommer’s was recently in the news, but most of the news coverage missed the point about Google’s evolution from a search company...