Infographic: How Users Interact with Pinterest

SMS Text

There has been a great deal of buzz about marketing opportunities via Pinterest over the last year.  But is the buzz about something that is worth your time and effort as a business owner or just a bunch of hot air?

The Pinterest user habits highlighted in the infographic below would seem to indicate there truly is something to the buzz and should make your decisions about visual marketing a bit easier.  For instance, Pinterest referrals spend 70% more money than visitors referred from non-social channels.  69% of Pinerest users found items they purchased on the pin-board site as opposed to the 40% of Facebook users that made a purchase based on something they “liked”.  Pinners are definitely shopping as they browse the boards.  Pins with prices get 36% more likes than those without.

Should Pinterest be part of your online marketing mix?  Scan through the rest of the user habits and see for yourself.


Image Credit: Nick Steeves, Wishpond

Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and consultant for several brands to increase brand awareness, raise the visibility of special promotions, and train their teams to use the social space to connect with media influencers and the public. Michelle is part of the marketing team at AuthorityLabs and co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared toward social media marketing (Mondays at 9 p.m. ET). Her passion for social media marketing has made her a regular conference speaker at events like ClickZ Live, and Search Marketing Expo. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Michelle Stinson Ross
Michelle Stinson Ross
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • Ydeveloper

    Pinterest is the best marketing tool. It is best because it an visual platform where people share their stuff on different niche and hope for best to get users for that post. This is why pinterest has become top referral for many site.

    • Michelle Stinson Ross

      The visual nature is the top reason for success, but I think that over time the longer lifecycle of pins will draw a lot of marketers. The platform offers some very unique advantages.

    • Colin

      Is it cynical to think of Pintrest as a marketing tool… I guess not!

  • dejeesh

    Iam a online marketer and I love pintere so much because of the pretthy cool news feed and pinning option. I was a fan of flicker, but the Pinterest has been rising new way marketing by images and videos. Images have more importance than videos in Pinterest and it has been popular by image sharing identity.

  • SEO Sydney

    Yes it is true in the race of Social networking sites Pinterest succeed to create a landmark in this regard by engaging more and more internet lover there especially through its very clear visual paltform