Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Learn how to use social media to spark real growth in your online sales using some personal insights of the author and a healthy dose...
Pinterest is bringing visual search to its Chrome browser extension. The new feature lets you select objects in images to see related images from Pinterest.
Facebook’s tool to combat fake news is here. The social network is adding a red warning sign whenever users share disputed content.
The vast majority of Facebook ads fail spectacularly, but split testing changes everything. Read on to learn how to split test for successful campaigns.
Social media has become indispensable for reputation management as far as brands are concerned. However, when managing their accounts, it is possible for brands to...
Twitter has introduced some new features that will let you filter out more notifications and content you don’t want to see. Here’s what’s new.
Facebook’s algorithm is now rewarding posts that get more Reactions – whether it’s Love, Haha, Wow, Sad, or Angry – with greater News Feed visibility.
Unskippable 30-second video ads will fade to black for good on YouTube in 2018. YouTube has officially announced the end of this hated format.
In today’s content-busy world, curation can come as a huge time-saver. However, few people actually see any results from curating content, because they do it...
Facebook is changing the way you watch videos on your smartphone. Most significantly: videos in the News Feed now automatically play with sound.
Everyone knows what hashtags are in 2017. They’re used constantly, particularly on the platforms Twitter and Instagram. But where should they go?
YouTube is launching mobile live streaming and a tool to earn money from those live streams – but only for creators with at least 10,000...
Snap, parent company of Snapchat, is going public. Here are six statistics from Snapchat’s IPO filing that marketers will find interesting.
How does a brand find the “why” behind the “what” with social media insights? In this episode of Marketing Nerds, Caitlin Rulien is joined by...
Facebook’s image search system can detect and segment objects, scenes, animals, places, and clothes that appear in images or videos – and understand them.
Pinterest is making its paid search product – which includes keyword and shopping campaigns, targeting, and reporting – available to more advertisers.
Influencer marketing is about authenticity – natural-sounding recommendations from real people to build your brand’s credibility.
People use Pinterest for a variety of reasons and shopping is one of them. In this post, we delve into how you can utilize Pinterest’s...
While revealing over 50% of YouTube views now occur on mobile device, Google has announced a series of updates to improve the advertising experience.
What do you need to know about Facebook’s new layout of its desktop business pages? A lot — some things are positive, some negative.
LinkedIn has given its desktop site a much-needed redesign. Here’s what’s changing with LinkedIn’s navigation, messaging, content and feeds, and search.
Stand out and reach your audience through a brand Facebook Group. This article will walk you through how to create a group and then share...
There’s no stopping Instagram — especially when it comes to Stories. Only five months into its launch, the ephemeral storytelling feature for photos and videos...
Pinterest may not be the first thing that comes to mind when you think of avenues for social media marketing, but it’s actually perfect for...
Here are five areas where Twitter advertising is superior to other online ad platforms.
In this episode, SEJ’s Social Producer, Caitlin Rulien, chats with Noelle Federico of Dreamstime.com. They discuss brands who are rocking Instagram, how to gauge success,...
Here are the six latest Facebook Live features and tools you need to know about, including Pages going live via the web and appointing Live...
To help drive more sales, Facebook will show even more targeted product ads to users based on their browsing activity, Facebook behavior, and demographics.
Vine may not be so dead after all. The app will be updating to the “new” Vine Camera on January 17th, 2017.
Checking your brands’ common misspellings, abbreviations, and misused hashtags from users can lead to be customer service and brand sentiment gains!