Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Getting Indexed by Google Using Only PPC: It Could Happen to You
A lot of people write about the difference between SEO and PPC, and how pay per click advertising can come in to strategically boost traffic....
#Pinterest Seeks to Raise Its Valuation from $1.5 Billion to $2.5 Billion
What a difference a little more than 18 months can make. In May of 2012 Pinterest was valued at $1.5 billion, enabling them to raise...
Do You Have a Screen Based Marketing Strategy?
Just this week Google has announced what could be a game changer in the world of digital advertising. Their new “Enhanced Campaigns” represents not only...
Enhanced Campaigns: Google Announces Big Changes to Mobile Campaign Management
Google today announced a sweeping set of changes to AdWords in a bid to simplify mobile campaign management and increase mobile advertising adoption. These changes,...
Matt Cutts and Othar Hansson on How to Establish Authorship
Have you ever noticed that some search results show up with a smiling face included? Like this one for Matt Cutts. This is the Google...
Eric Schmidt Confirms Identity Verification Impacts Google Rankings
Sneak peeks into the soon to be released book, “The New Digital Age”, by Google executive chairman Eric Schmidt, confirm what many industry writers have been...
How One Creative Team Changed the Way We Will Cover Live Events Forever
Give props to Oreo and 360i. The staple American brand and its big time creative agency just changed the way we will cover live events...
The 7 Habits of Content Brands That Dominate
Can you hear that sound? It’s the sound of a million fingertips clicking against keyboards, pumping out the tsunami of content that’s about to bury...
Coke and Oreo: Battle of the Legacy Brands
The battle of the brands became as unpredictable as the game of football itself last Sunday night during the Super Bowl. Just as great victors...
Build Links Like You’re Popular–and Get Popular
We all remember what it is like to either watch the cool kid in school or even be the cool kid. You remember high school...
#Twitter Changes Passwords of Hacked Accounts, Emails 250,000 Users
Late Friday afternoon, Twitter began notifying account holders that their account security had been compromised and their passwords had been changed. In an article posted...
Buffalo Chicken Dip Wins the Search Engine Super Bowl by a Landslide!
New keyword research from WordStream suggests that buffalo chicken dip — apparently a dip designed to taste like buffalo chicken wings — owes virtually its...
6 Chinese Online Trends You Should be Anticipating in the Year of the Snake
With the new moon in February, the Year of the Snake will be upon us. Although it won’t have the fanfare of its Dragon forerunner,...
‘Dying Industry’ Raises Over $100 Million in 2012 – SEO is Not Dying
People love doom and gloom, and this is perhaps why so many blog posts and articles this year have pronounced the end of SEO at...
Creating Awesome Content for Your Brand
Your brand is off to a great start with a professional design and a unique look, but until you’ve got it backed up with quality content,...
Google+ Surpasses Twitter to Become Second Largest Social Network
Last week, Global Web Index released its December 2012 study of Active Social Platform Usage. As expected Facebook remains on top with over 50% of...
Matt Cutts on Negative SEO
For the last several months there has been a great deal of discussion of negative SEO, what it is and how to counteract it. Matt...
The Value of Local SEO to Small Businesses
SEO can be challenging for small businesses. They must compete for the same market share against larger brands that often have more prestige, brand recognition,...
Blog Design That Rocks SEO
You’ve committed yourself to blogging on a consistent basis. The copy is readable, informative, and rich with important keywords. You are writing all of the...
A Conversation with Gary Henderson: Interactivity Digital Conference
Gary Henderson is the Founder and CEO of Interactivity Marketing. He has spent the last 11 years managing digital marketing in various capacities. He has...
How To Clean Up Bad Links and Establish Trust With Link Vendors
More and more clients are coming to me for audits because they have been harmed by low-quality linking efforts, either intentionally, unintentionally, or possibly as...
#SocialChat Discusses the Basics of Google Plus
On Monday, January 21st, Social Media specialists from all over the country gathered to pick up tips and tricks for maximizing Google Plus from guest...
RLSA: A Practical Use Case
Through the holiday season, I began using Remarketing Lists for Search Ads (RLSA, formerly known as RFSA or Remarketing For Search Ads), and now it’s...
7 eCommerce SEO Tips for 2013
Making eCommerce work is becoming increasingly difficult. Google wants to be the sole affiliate on the Web, and Amazon has gained so much market share...
Creating an Online Brand
What is the single most powerful tool a business can possess? There may be conflicting answers. I admit it is a wide open topic, but...
Twitter Struggled to Keep Up with Inauguration Traffic
Users of real-time communication giant, Twitter, experienced connectivity and access issues yesterday. Although there were no “fail whales” to be seen, page load errors for...
SEO Top Trumps: Know Who To Follow
With the vast amount of SEO content available on the Internet, how do you know what is valuable, what is relevant, who is knowledgeable, and...
Book Review: Think Like Zuck
What does it take to be a pioneer, a change agent, a success in business today? Do Mark Zuckerberg and other innovators like him have...
Check-in to Landing: What Flying Can Teach Us About SEO
For many of us, our jobs can involve quite a bit of travel. From client meetings to conference travel, a lot of time is spent...
How to Use Connectalytics to Compare ROI across Multiple Ad Networks at the Keyword Level
In the past, only Google AdWords has had cost data available within Google Analytics, making it easy to evaluate results like margin and ROI from...