Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
HTML5: An Essential Weapon for SEOs
SEOs rely on traditional HTML optimization as a standard tool in their fight to improve search rankings. Just as the bayonet has evolved since the 17th...
4 Killer Lists Using Google Analytics Remarketing
What’s the hottest topic in PPC? Well, aside from enhanced changes across the Google platform, one hot topic is retargeting. Google’s version of retargeting, aka...
15 Most Overused SEO Icons and Symbols
While search engine optimization (SEO) is not an abstract concept, it isn’t exactly easy to depict visually either. That might explain why so many companies fighting...
This Week In Search – New Video Series on SEJ
So we’ve decided to start doing a weekly video series on SEJ about things that are happening in the search marketing industry. We’ll be trying...
Five Ways to Improve Google Shopping Results
Ever since Google Shopping transitioned into a monetized service last year, marketers have been looking for ways to get the most out of it. After...
Why You Shouldn’t Outsource Content
The internet can be broken down into two separate groups – those who create content and those who consume it. Those who create it have more...
5 Principles of Effective Outreach
Outreach is hard work, sometimes so damn hard that we wish it were true that great content really did promote itself. Those of us who...
3 Tips for Better SEO and Social Media Time Management
Be honest, how many times have you said to yourself “Oh, let me just check this one thing in Google Analytics” or “I’ve got a...
Online Merchants Beware: The Google Zebra Update Is Coming
The Zebra update is fast approaching…are you ready? I am! As owner of an internet marketing agency it’s important that I keep up with everything Google....
How Dynamic Search Ads Can Take Over Your AdWords Account With Devastating Effects
Dynamic Search Ads were recently added to all AdWords advertisers’ accounts. This nicely collided with me restarting the management of an old client of mine who had...
17 Things You Should Stop Doing to Your Websites
We see dozens of guides and tutorials on how we should make our websites better to rank, convert, and perform. On the other hand, there’s...
The Evolution of Searcher Intent Markers: a New Way to Look at SEO
Just for a moment, let us move away from how we, search optimizers, view search and look at it through the eyes of people who...
Matt Cutts on Page Ranking Over Time
Undoubtedly, when you’re checking your rankings, you’ll find some interesting things happening with your content. I personally believe the activity of checking your rankings every...
Expanding Search Campaigns Up The Purchase Funnel
You are probably familiar with the purchase funnel that illustrates the customer journey to a conversion. You can also use this concept to identify keywords...
Everything I Know About Link Building I Learned in 1998
When you think back to how the world of SEO and link building has changed over the past 2 years, it’s absolutely amazing. Before the...
Top 10 April Fools Day Jokes for 2013
Google’s latest Porcupine update suggests you should be skeptical about what you read online today! So today for many of you that haven’t figured it...
How To Build Amazing Creative Without A Designer
The SEM Expert’s Guide To Google Display Ad Builder Maybe you’ve taken Google’s Display Ad Builder for a test drive. It’s a handy tool with...
What Really Happened With Raven Tools: Interview with Jon Henshaw
In late 2012, Internet marketing tools platform Raven Tools raised eyebrows in the SEO world when the company’s CEO announced that Raven would remove “all...
Internet Marketing In China
The Chinese economy stands as the second largest in the world, behind the USA. Much of the world’s manufacturing is Chinese, and there is a...
Twitter’s Vine App Will Make Social SEO Campaigns More Awesome
On January 24th 2012, the world’s fastest growing social media platform, Twitter, released a new mobile application that allows for the transference of short, precise...
Essential Elements of a Successful Self Published Book
While the publishing industry is not going to die anytime soon, the ability to self publish books is quickly becoming a disruptive force that is...
Matt Cutts on What’s Needed for SEO Success in 2013 and Beyond – Live Blogging
SMX West is in its final day and it’s been a great three days of sessions. Today’s panel, What’s Needed for SEO Success in 2013 and...
Matt Cutts Confirms Panda Update Coming This Friday
Late last night Matt Cutts was on stage at SMX talking about Penguin and Panda updates. When asked about Panda updates and when will be...
Liveblogging: Walk A Mile In Google’s Shoes with Matt Cutts
Today Matt Cutts is on stage at SMX West. We’re live blogging here as Matt Cutts teach us with dealing with tough calls in organic...
How Is Your Search Engine Handling Synonyms?
How Is Your Search Engine Handling Synonyms? I started by Googling ‘funny pets’, and Google came up with a number of highly relevant results. I...
Why Link Building Isn’t a Cookie-Cutter Process
If you’ve been doing link building for a significant amount of time, you already know that it’s not a simple or linear process. Even so,...
Leveraging Pinterest For Guest Post Opportunities
Everyone is looking for guest post opportunities these days, but one avenue that doesn’t get discussed about often is leveraging Pinterest for guest post opportunities....
SEO for WordPress Blogs: Getting the Basics Right
WordPress is an amazing publishing platform with an strong community that supports it. For the uninitiated, WordPress is an open source blogging platform which can...
The Ultimate Guide for Creating and Promoting Squidoo Lenses That Rank
Squidoo isn’t just a Web 2.0 site; it’s an experience. With it’s own terminology, point system, and tremendous authority, it’s an Internet force to be...
6 Free Google Docs Every SEO Needs To Have
One of my favorite parts of being in the online marketing community is how people within the community are so generous in sharing tips, strategies, and tools...