Latest SEO Articles
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Standing Out With The Future of Content, Big Data, Google Glass & Anticipatory Computing
In a world where billions of pieces of content are produced and shared online every day, it can be intimidating to try and stay ahead...
July 2013: Best of Search Engine Journal
#1: 5 Things You Probably Didn’t Know are “Illegal” on Facebook By: Jim Belosic | @shortstacklab Business Pages on Facebook have their own set of...
Apply For Jobs Quickly & Easily Using The LinkedIn App
LinkedIn has been quite busy these past few months. In March they gave their search a face lift. How did you guys enjoy the new...
CPMEo and Gazing Time will be the Future of Web Advertising
Most of you probably know about CPM or Cost Per Thousand Impressions (where M stands for 1000 in Roman Numeric System). The numbers that you...
SEJ Downtime Update
Hey team, just wanted to let you know that we’re back up. Over the past two days we’ve been experiencing a bit of downtime. Had...
Bruce Clay Discusses Content-Centric Search
Content-centric search—what is it and how does it work? That was the topic of conversation in our most recent video interview with blogger and SEO-extraordinaire...
Manage Link Risk to Help Recover Search Rankings
Google’s growing focus on penalizing sites for “unnatural” backlinks could shine some light on what just may be the weakest link in your overall...
A Visual Guide to Using Google Properties for Content Research
Content is King! Meh. So naturally, everyone is trying to create kings of their own. With king-making now an inevitable part of digital marketers’ business,...
QUART – The 5 SEO Super-Signals
The overwhelming majority of sites that I audit have been hammered by either Panda, Penguin, or both. Sure, there are some sites where the drop...
How to Use Google Analytics to Improve Your Online Marketing Campaign
Of all the platforms available that provide business owners with website metrics, Google Analytics is one of the most widely used. According to Google, this...
Why Best Practices Might Be Hurting You
Anyone can learn how to write or paint or play music, but the virtuosos who have historically merited our most thorough exegesis have been...
How To Create Click to Call Campaigns in Google AdWords Enhanced Campaigns
Service businesses are experiencing a great increase in advertising costs and this is creating the necessity of maximizing the conversion rate in order to...
Google Launches Redesign to Google AdWords Help Center
Back in 2010, Glenn Gabe wrote a great post talking about how helpful the Google AdWords Help Center was. Good news for all of us PPC...
Google + Local iOS Application Dead
Looks like Google just announced that they are killing Google + Local application for iOS. Well officially it will retire it on August 7th 2013....
Opportunity Calls: Newswriter Wanted for Search Engine Journal
Search Engine Journal is looking to add a part-time newswriter to our team! What’s so great about this job? This is a high profile position...
How to Use Video to Promote Your Website
The longer the video is, the less likely it is it will be watched. Everybody who gets to deal with website promotion in the search engines...
Hotel SEO and Beyond: How To Optimize For Hotel-Related Google Search Queries
Summer is a great time to speak about hotel SEO. As reported by the US Travel Association [http://www.ustravel.org/] last year, US residents alone took nearly...
Google Chromecast Set To Directly Compete With Apple TV?
Yesterday Mario Queiroz, the Google VP of Product Management, introduced Google’s new product. It’s called Chromecast and I believe it’s their move to directly compete...
Why Relying On Organic Search Traffic Alone Is A Risky Business
image credit: Shutterstock We have all been guilty of relying on organic search traffic and organic search traffic alone as a traffic source at some...
Forget About Cost-Per-Conversion: It’s Time for AdWords Metrics 2.0
It becomes less and less frequent to have to brush up on which metrics to look at when I perform my seminars for intermediate AdWords...
Tips For Creating A Strong, SEO-Friendly Twitter Community From Nestivity CEO Henry Min
Nestivity is an innovative tool that enhances a brand, business or individual’s Twitter conversations. Rather than having one-off, short-lived exchanges of information, Nestivity enables users...
Could Google Authorship Offer Protection Against Future Google Updates?
image credit: Shutterstock After the roll out of Penguin 2.0 by Matt Cutts and the Google Webspam Team, the SEO industry as a whole is...
Are You Looking At Paid Advertising the Right Way?
Paid advertising made the change from the idea that ‘clicks were most important’ to focusing primarily on conversions and return on ad spend (ROAS). This...
3 Reasons Why SEO Education Matters
Sometimes it seems like we, in the SEO industry, are constantly defending our legitimacy and reputation to the outside world. I received a phone call...
Google Has Released A 10 Day Panda Update
*Update: Some of the information I originally posted was faulty. We were reporting news that others had deemed as true without checking our facts. We’ve...
The Value of Google Result Positioning
Since Chitika Insights’ last report in May 2010 about the value of Google result positioning, the Google search algorithm has changed hundreds of times. With...
5 Ways to Avoid Link Patterns
Anything that irritates Google’s users is a threat to Google. Any tactic that, en masse, reduces user satisfaction is something that Google would like to...
Link Building Begins with Research and Research is Nothing Without a Human Brain
A link requires two websites. If you’re building links one of those websites already belongs to you but when the other website comes in, that’s...
Blogging Popularity Among Fortune 500 Companies Has Increased By 50%
We know that CEO’s in Fortune 500 companies have been slow to use social media. Brent Csutoras showed that to us through an infographic last year. How have...
Has the AdWords Enhanced Campaign Apocalypse Been Cancelled?
Ever since Google announced the upcoming shift to Enhanced Campaigns back in February, search marketers have been moaning and groaning about the loss of control,...