Bethany Bey

Digital Remarketing Consultant at Cardinal Path

Bethany Bey

Digital Remarketing Consultant at Cardinal Path

About

About

Bethany Bey is a Digital Marketing Consultant at Cardinal Path, where where she manages paid accounts across multiple platforms. She also teaches beginning and advanced AdWords courses around the United States through Cardinal Path Training.

Paid Search

Your Google Shopping Campaign Strategy: Targeting Brand vs. Non-Brand Terms

More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates....

Bethany Bey
1/15/2015
6.3K Reads
162 shares

SEO

4 Simple but Effective Remarketing Tips

I can still remember when Google announced the ability to remarket to people on the Content Network. Since then, remarketing...

Bethany Bey
12/28/2013
3.5K Reads
222 shares

SEO

Expanding Search Campaigns Up The Purchase Funnel

You are probably familiar with the purchase funnel that illustrates the customer journey to a conversion. You can also use...

Bethany Bey
4/4/2013
2.4K Reads
133 shares

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