Bethany Bey

Digital Remarketing Consultant at Cardinal Path

Bethany Bey

Digital Remarketing Consultant at Cardinal Path

About

About

Bethany Bey is a Digital Marketing Consultant at Cardinal Path, where where she manages paid accounts across multiple platforms. She also teaches beginning and advanced AdWords courses around the United States through Cardinal Path Training.

PPC

Your Google Shopping Campaign Strategy: Targeting Brand vs. Non-Brand Terms

More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates. However, compared to text ads,...

Bethany Bey
1/15/2015
15K Reads
7 min read

SEO

Expanding Search Campaigns Up The Purchase Funnel

You are probably familiar with the purchase funnel that illustrates the customer journey to a conversion. You can also use this concept to identify keywords...

Bethany Bey
4/4/2013
2.5K Reads
5 min read

Winning At Retargeting: Tips to Reconnect & Convert

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