Your Google Shopping Campaign Strategy: Targeting Brand vs. Non-Brand Terms
More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates....
4 Simple but Effective Remarketing Tips
I can still remember when Google announced the ability to remarket to people on the Content Network. Since then, remarketing...
Expanding Search Campaigns Up The Purchase Funnel
You are probably familiar with the purchase funnel that illustrates the customer journey to a conversion. You can also use...