Igor Belogolovsky

Igor Belogolovsky

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Igor Belogolovsky is a digital marketer, armchair landing page philosopher, SEM tinkerer extraordinaire and cofounder of Clever Zebo: the San Francisco Bay Area’s online marketing strategy powerhouse.

Articles

3 Often Forgotten Opportunities for A/B Testing Ad Copy

How to Conduct a Quality Score Audit

You know Google’s got this “quality score” (QS) thing – and you know it matters. It matters because AdWords uses this 1 to 10 scale...

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