Latest SEO Articles
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30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search
Google’s AIO is wiping out mid-funnel user behavior data. Here are effective responses to zero-click SERPs for SEO.
Ask An SEO: Why Didn’t My Keywords Come Back After I Changed My Page Content?
Changes to content won’t hold rankings if your site has technical issues or poor structure. This edition of Ask An SEO looks at why.
Use IndexNow For AI Search And Shopping SEO
IndexNow, paired with structured data, is an ideal way for online stores to get product data into AI-powered search.
From Search To Discovery: Why SEO Must Evolve Beyond The SERP
With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy.
Googler’s Deposition Offers View Of Google’s Ranking Systems
Google engineer’s testimony gives an overview of how quality scoring works and reveals a hidden Chrome-based popularity signal.
HTTP Status Codes Google Cares About (And Those It Ignores)
Google’s Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site’s performance.
How Referral Traffic Undermines Long-Term Brand Growth
Why relying on referral traffic may create an SEO weakness that can undermine long-term growth.
Google Clarifies: AI Overview Links Share Single Position In Search Console
Google clarifies that links in AI Overviews all share a single position in Search Console reports.
The Rise Of Privacy-First Search Engines
Users are rethinking their search habits in response to rising privacy concerns and the growing influence of AI in mainstream search engines.
Create Your Own ChatGPT Agent For On-Page SEO Audits
Create your own ChatGPT agent to streamline your SEO audits and analyze website elements like page structure. Here’s how.
Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors
Get this on-demand webinar where we’ll explore real consumer behavior and how it shapes your local SEO strategy.
How To Increase Google Discover Visibility Naturally Using These Ranking Signals
Maximize your chances of being featured in Google Discover. Discover how algorithmic signals can impact your content visibility.
Ask An SEO: How Do I Rebuild My Website After A Dispute With The Hosting Company?
Lost your website after a hosting dispute? Here’s how to bounce back with recovered content, smart redirects, and a stronger foundation.
Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic & Local SEO
Join us for this webinar as we introduce the TotalSERP strategy, a unified approach designed to help you reclaim visibility across the entire search landscape.
Google Updates Image SEO Best Practices: Use Consistent URLs
Google’s updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget.
Google Reminds That Hreflang Tags Are Hints, Not Directives
Google’s John Mueller explains that Hreflang tags act as suggestions, not directives. Learn how canonical tags impact international SEO and what adjustments your strategy needs.
The Triple-P Framework: AI & Search Brand Presence, Perception & Performance
This article explores how AI-driven search is reframing brand visibility and offers a framework to help marketers respond effectively.
Is The SEO Job Market Undergoing A Major Shift?
Experienced SEOs report trouble getting hired. Is AI screening to blame?
Do More With Less: How To Build An AI Search Strategy With Limited Resources
Join us for a practical webinar designed to help small teams create a strong, AI-powered SEO strategy that actually works.
How Google Protects Searchers From Scams: Updates Announced
Google’s AI-powered security now blocks 20x more scams in search results, Chrome, and Android.
Google Disputes News That Search Engine Use Is Falling
Google pushed back against news reports of shrinking Search demand, pointing to “overall” search query growth and feature adoption
Apple May Add AI Search Engines to Safari As Google Use Drops
Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s $20B deal. How will this reshape search competition?
Factors To Consider When Implementing Schema Markup At Scale
Structured data isn’t just for rich results; it helps AI to understand. Learn how Schema Markup at scale drives visibility, authority, and real business outcomes.
Internal Silos Are An Overlooked Problem That Can Hurt Search Performance
It’s not your SEO strategy. It might be the hidden silos that choke ROI, delay execution, and derail even your best-laid digital plans.
Testing Google’s Post-AIO Traffic Claims
Dive into the findings on AI Overviews and Google Search. Is the promise of growing web traffic being fulfilled?
Ask An SEO: How To Implement Faceted Navigation Without Hurting Crawl Efficiency
Faceted navigation enhances ecommerce UX but poses SEO risks. Learn how to manage filters without harming crawl efficiency or indexing strategy.
Google’s Walled Garden: Users Make 10 Clicks Before Leaving
A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall.
Google’s Updated Raters Guidelines Target Fake EEAT Content
Google has expanded its Quality Rater Guidelines to help identify more deceptive SEO tactics and misleading web content
Google Shares Insight About Time-Based Search Operators
Google’s “before:” and “after:” operators let you filter by date, but they’re still in beta
Server-Side vs. Client-Side Rendering: What Google Recommends
Google’s Martin Splitt shares key JavaScript rendering insights. He discusses AI crawlers, SSR vs. CSR, and the impact of structured data.