This article explains why for many advertisers PPC clicks are too expensive. By increasing bids, advertisers acquire more visits and conversions, but the profit only initially grows and then starts to decrease.
Now you can convert colors from various web-based formats to another using a simple command in Google’s search results.
Cultivating customer data is critical for determining effective marketing campaigns. Now it’s easier than ever before. These sources are some of the best.
Google’s official blog, now known as “The Keyword”, combines articles across nineteen separate company blogs in one place.
UTM codes are great for determining which of your channels drive the most traffic, but did you know you can also use them to track conversions?
Website SEO health and performance is a marketing process which requires ongoing effort. Using website SEO tools will help ensure good web presence.
Companies with effective marketing analytics are 12x more likely to increase their year-over-year return. Here’s how analytics can boost your marketing.
It’s now possible to move a Google Analytics property, or Analytics 360 property, between Google accounts.
Brent Csutoras talks to Gary Illyes, Webmaster Trends Analyst at Google, about the Google AMP project, what’s next, and some implementation best practices.
Acquisio Social lets you set up multiple variations of social campaigns across on Facebook and Instagram in just minutes.
Owners of a listing can now invite others to manage the listing with them without having to share personal account logins.
Every smart marketer on the planet gets just how important data is in marketing. But do you know how to analyze your marketing data?
Serpstat provides an all-in-one SEO platform that offers a complete solution for all your SEO needs.
Software company Moz is dropping its social media and content marketing tools in an effort to “double down” on core SEO products.
A reporting glitch in Google Search Console affecting ‘links to your site’ data appears to have been fixed.
Google has rolled out enhanced insights for Google My Business pages which provide greater detail about how you’re being found.
A Google help document has been released, defining exactly what counts as impressions, positions, and clicks in the Search Analytics report of Google Search Console.
Learn email marketing tips and techniques from London’s foremost digital marketing mavens.
Who hasn’t Googled themselves at least once or twice, but there are some who do it over and over again. If you’re one of those people, Google has a solution for you.
Access to a keyword tool is important. Here are 10 alternatives to Google’s Keyword Planner for finding keyword ideas and search volume predictions.