PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Ads Rolls Out New Invalid Traffic Overview Card
Google Ads introduces an Invalid Traffic Overview Card showing estimated savings, post-billing credits, and campaign-level reports. Here’s what advertisers need to know.
Microsoft Advertising Updates UI Following Advertiser Feedback
Microsoft Advertising announces UI improvements addressing advertiser feedback, including easier navigation, expanded reporting, sign-in troubleshooting, and account access management.
Google Ads Channel Priorities Have Limits – What PMax Still Won’t Let You Split
Curb unwanted Google Ads spending without losing valuable conversions by understanding where channel priorities and budget allocation limits give you control.
Google Ads Now Runs In AI Mode Across 10 More Countries
Google is rolling out English-language ads in AI Mode to more than 10 new countries and launching multiturn ads for follow-up queries in the U.S.
ChatGPT Ads Is Replacing Max Bid & Max CPC With Cost Targets
ChatGPT Ads is replacing manual bid caps with average cost targets, with separate dates for new campaigns, existing campaigns and API partners.
Google Ads Are Reaching Upper-Funnel Searches – But AI Mode Pays Less
Protect PPC budgets as Google’s AI Mode pushes search earlier in the buying journey, with four account changes to test whether discovery pays.
Google Ads Tests A Weekly AI Report Card For Your Ad Creative
Some Google Ads accounts show an Asset activity page that uses AI to deliver weekly insight cards on ad creative, including headline ideas to test.
FTC Unseals Details In Amazon Ads Auction Surcharge Suit
Newly unredacted FTC and state complaint alleges Amazon secretly inflated ad auction prices by up to 250% during Prime Day and Black Friday.
Most ChatGPT Ads In Beauty & Travel Ran On Research Prompts: Report
New holiday data counts ads inside Google AI Overviews, AI Mode and ChatGPT across five shopping categories and shows which prompts ChatGPT ads ran on.
Ask A PPC: How Do I Get Better Leads, Not Just More Conversions?
Improve lead quality by teaching ad platforms which conversions become qualified opportunities and revenue.
Reddit Adds Ads To Search, Expands Keyword Targeting
Reddit is testing ads in its own search results with select advertisers and may match ads to what people search for.
Google Ad Tags In Server-Side GTM To Get Full IP Addresses
Google says ad tags in server-side Tag Manager will accept full IP addresses while Analytics tags stay redacted. Here’s what changes and how to redact.
5,900 Google Ads Accounts Show Ad Strength Wins Impressions – Not Conversions
Google serves higher-rated responsive search ads more often, yet Brad Geddes’ 5,900-account study finds they convert better only 45% of the time. Pinning explains why.
TikTok Search Ads Adds Brand And Category Keyword Packs
TikTok is highlighting two impression share metrics for Search Ads and adding curated keyword packs. Here’s what each does.
How To Run A Full-Funnel Ecommerce Account Through BFCM Week
Build demand before BFCM, give Google room to capture peak sales, and turn holiday visitors into December buyers with a phased ad strategy.
Google Search Ad Visits Out-Earned ChatGPT Ads In U.S.
Data finds ChatGPT ad visits brought advertisers a fraction of paid search’s revenue per visit in U.S. traffic, and most saw no sales from them.
ChatGPT Ads Turns On Automatic Ad Changes By Default
Creative enhancements are now on by default in ChatGPT Ads. Here’s what they can change, how to opt out, and the tracking questions still open.
Google Says Changing tCPA & Budgets Won’t Reset Learning – 6 BFCM Takeaways
Six Google Ads details on Smart Bidding, seasonality adjustments, channel controls and budgeting that PPC teams should check before BFCM.
Google Reveals How AI Search Is Reshaping What Users Query
Google’s Ads Decoded explores longer AI Mode queries, earlier discovery, and demand for human perspectives. Here’s what advertisers can consider for 2027.
What Google’s Search Ad Revenue Numbers Signal For AI Search Spend
Google’s Q3 stock plunge puts AI spending and Search ad revenue under scrutiny. Here’s what the earnings reveal for PPC advertisers.
Google Privacy Update Lets Connected Apps Shape AI Mode Ads
Google is testing AI Mode ads informed by connected Gmail and Photos data, as its privacy policy adds an exception for ad personalization.
Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can’t promise will win.
Google Ads Expands Customer Lifecycle Goals In Search And Shopping
Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach.
Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI
Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value.
How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC
Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI.
Google Ads Introduces Channel Prioritization And Budget Allocation
Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns.
Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches
Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer frustrations and make switching easier.
AI In Regulated Paid Media: The Default Settings That Put Compliance At Risk
Understand how to address both ad platform and organizational AI concerns for paid media advertisers in regulated industries
Why Legacy PPC Account Structures Are Sabotaging Your Smart Bidding Strategy
Consolidate redundant PPC campaigns to give Smart Bidding stronger signals without erasing the business distinctions that keep your account profitable.