PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Is Ending Target Overperformance – What to Fix Before August 17
Google Smart Bidding changes August 17. Learn which Target CPA and Target ROAS campaigns to audit and what to update before the deadline.
The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads
Six real non-linear campaigns showing which adjacent Google Ads segments actually reach restricted or niche audiences.
How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC
AI research habits are reshaping PPC accounts. Here is when to consolidate, when to segment, and how conversion values keep budget flowing to valuable buyers.
Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates
Microsoft Advertising expands AI Visibility, Performance Max testing, and Ad Preview Hub with new reporting, experimentation, and creative review capabilities.
Paid Search Absorbed Organic’s Collapse – Then Q2 Slowed Down
Google paid search growth slowed in Q2 2026. See what tougher comparisons and shifting ad spend mean for PPC budgets and H2 planning.
Google Ads Bidding Strategies: Where To Spend Your Time In 2026
Lead-gen and ecommerce managers: two Google Ads bidding changes landed this summer. Here’s what shifts, what doesn’t, and which campaigns to audit first.
Amazon Left US Google Shopping A Year Ago & Never Came Back
Amazon pulled out of U.S. Google Shopping in July 2025 and still hasn’t returned. Here’s what a year of auction data reveals for retailers.
Google Ads Adds Target-Based Bidding For Ecommerce Campaigns
Google’s August 17 update pushes budget-limited Target CPA and Target ROAS campaigns toward their stated targets, risking higher costs unless advertisers audit and adjust first.
Google AI Mode Ads Rarely Match The Sources It Cites
In a new analysis of AI Mode text ads, ads appeared on nearly a third of commercial keywords, and advertisers were rarely among the sources.
Google Is Bringing Local Services Ads Into Google Ads
Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, with bidding, reporting, and management changes beginning August 2026.
How To Report The PPC Metrics Your CFO Actually Cares About
CFOs focus on revenue impact over vanity metrics. Discover the essential PPC measurements that resonate with executives.
Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026
The shortlist economy is here: AI agents hand buyers three to five options. Here’s how to make sure you’re on it.
Google’s Marvin Clarifies AI Search and Qualified Future Conversions
Google’s Ginny Marvin explains AI Search eligibility, Qualified Future Conversions, and Creator Partnerships, adding context to key Google Marketing Live announcements.
Google Ads Now Requires Disclosure Labels On AI-Generated Content
Google Ads adds AI disclosure labels for third-party creative. Learn how the new transparency requirements affect advertisers and campaign workflows.
How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC
Losing search term visibility? Three technical signals still reveal how smart bidding is really performing, no query data required.
Google Ads Expands Travel Campaigns To Things To Do And Events
Google Ads expands its Travel campaign beta to Things to Do and Events, giving eligible advertisers a new campaign type for attractions and ticket sales.
Google Clarifies Smart Bidding Update After Advertiser Concerns
Google clarifies its Smart Bidding update, explaining how August 17 changes will affect Target CPA, Target ROAS, and budget-limited campaigns.
Why a Sky-High CTR Does Not Mean Your Ads Are Actually Working
High click-through rates no longer guarantee advertising success due to automated bidding and AI optimization changing traditional metrics.
How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC
Running ads on every platform? Here’s how to build a measurement framework that compares performance fairly across Google, Microsoft, Meta, and Amazon.
Google Tests ‘Strongest Match’ Labels On Search Ads
Google is testing “Strongest Match” labels on Search ads. Here’s what advertisers know so far and the questions Google hasn’t answered.
Google’s Limited Ad Serving Update Raises Questions About Advertiser Qualification
Google expands its Limited Ad Serving policy, introducing new advertiser qualification signals tied to user reports, identity, and Search ad eligibility.
Google Launches Ask Ad Manager, Its First AI Agent For Publishers
Google’s conversational agent now troubleshoots delivery and builds reports inside Ad Manager, bringing prompt-driven workflows to publisher ad ops.
The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era
Create unified search strategies by aligning SEO, PPC and content teams through integrated briefs covering objectives, intent and SERP features.
Microsoft Advertising Launches Product Explorer
Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data.
Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates
Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17.
Agentic Commerce And The New Rules Of Google Ads
AI agents now shop and checkout for customers, transforming Google Ads product feeds into bidding signals and creating new advertising surfaces.
Google Provides More Time For Dynamic Search Ads Migration
Google has extended the Dynamic Search Ads to AI Max migration deadline until February 2027. Here’s what advertisers need to know.
How To Fix Google Ads Smart Bidding Issues With Primary vs. Secondary Conversions
Mixing button clicks and purchases in one conversion column trains the algorithm to chase the wrong users. Here’s the architectural fix.
How To See If Competitors Are Advertising In Your Customers’ ChatGPT Answers
Learn the manual process to track who is advertising in ChatGPT answers. Understand your competitors’ strategies in real-time.
Is Performance Max Actually Better Than Running Separate Campaigns? – Ask A PPC
See when Performance Max drives better efficiency and when separate campaigns offer necessary control.