Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google Expands Performance Max Controls and Reporting
Google Ads just launched new Performance Max controls and reporting tools to improve targeting, creative visibility, and new customer acquisition tracking.
Ask A PPC: How Do I Avoid Cannibalization On Similar Products?
Running ads for similar products across brands? Learn how to manage internal competition, protect CPCs, and avoid self-sabotage in paid search.
Study: Advanced Personalization Linked To Higher Conversions
Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy.
The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO
Learn why SEO is essential for long-term growth and how it compares to PPC spending in today’s digital landscape.
Why Your PPC Structure Should Mirror Your Business Model
When PPC structure mirrors the business model, reporting gets easier, budgets make sense, and results actually matter. Here’s a practical guide.
PPC Audience Strategy: Targeting Vs. Observation (With Examples)
Audience settings in Google Ads aren’t set-and-forget. Use this guide to fine-tune “Targeting” and “Observation” for better results.
Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing)
What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can drive real value at scale.
The Hidden Cost of Google Ads: Stop Wasting Budget Bidding Against Yourself
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.
Google Performance Max: Everything You Need To Know
Learn how to set up, optimize, and troubleshoot Google Performance Max campaigns with this updated guide covering features, reporting insights, best practices, and use cases.
Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth
Marketers often skip the mid-funnel and lose high-quality leads. This article breaks down AI-driven PPC tactics that keep prospects moving toward conversion.
Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?
Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy.
How To Calculate Your ROAS & Ways To Use It
ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes.
Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism
A clear PPC growth system that avoids costly overreactions and delivers long-term profitability through focused, strategic scaling.
What Is Paid Media: The Different Types & Examples
Not all paid media is created equal. Know what works where – and why – before you pour money into your next campaign.
Ask A PPC: How To Make Microsoft Advertising Profitable
Want better ROI from Microsoft Advertising? In this week’s Ask A PPC, Navah Hopkins tackles common frustrations and shows what profitable advertisers do differently.
Why Google Ads Fails B2B (And How to Fix It)
Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.
How To Get The Perfect Budget Mix For SEO And PPC
PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes.
Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues
Faulty conversion tracking can tank PPC campaigns. Here’s how to fix the seven most common Google Ads tracking issues hurting your performance.
The Strategy Gap: Social Video Is Not PPC Video
CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.
How To Use Paid Search & Social Ads For Promoting Events
Explore strategies for successful event promotion. Find out how to use paid search and social ads for events like conferences and webinars.
Google Launches Offerwall To Expand Monetization Options
Google’s new Offerwall feature lets publishers monetize through surveys, ads, or micro payments. Could this reshape your revenue strategy?
How To Weed Out Less Qualified Audiences From Your PPC Campaigns
Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI.
Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era
Google AI Mode redefines search with memory and conversation, prompting marketers to rethink ads, targeting, and monetization strategies.
![What Are Good Google Ads Benchmarks In 2025? [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2025/06/sej-462-760x400.webp)
What Are Good Google Ads Benchmarks In 2025? [STUDY]
See how your paid search metrics compare across 20 industries with fresh data from thousands of real campaigns.
How To Save PPC Campaigns From Poor Conversions & Wasted Budget
Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles.
Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid
How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions.
Google Marketing Live 2025: Here’s Everything That Was Announced
With 30+ updates from GML 2025, Google Ads is going full AI. Here’s what actually matters for campaign performance and planning.
An In-Depth Guide To Apple Search Ads
Master Apple Search Ads with this in-depth guide covering ad types, bidding strategies, targeting options, and campaign setup tips for app marketers.
How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy
Marketing leaders can use this approach to better understand performance metrics, reduce wasted spend, and improve how budget is distributed across channels.