Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
It’s Official: Google Launches AI Max for Search Campaigns
Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.
Breaking Into New Markets With PPC: Key Considerations
PPC helps brands expand into new markets, but real success depends on everything around it, from measurement and localization to trust, cultural differences, and more.
The 8 Most Important PPC KPIs You Should Be Tracking
Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media.
SEO Vs. PPC: What’s The Best Strategy For Your Business?
SEO or PPC: Which is better for your business? Understand the trade-offs and advantages to make an informed decision.
Channel Reporting Is Coming To Performance Max Campaigns
Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces.
Google Now Allows Top Ads To Appear At Bottom Of Search Results
Google now allows top-performing ads to appear at the bottom of search results, offering more visibility while reinforcing the importance of ad quality.
Navigating The Complexities Of International PPC Working With Agencies
Learn how to successfully manage international PPC campaigns with multiple agencies, avoid common pitfalls, and balance global consistency with local market needs.
Ask A PPC: How Much Should PPC Management Cost?
PPC pricing isn’t one-size-fits-all. Compare models and costs to ensure you’re getting the best return on investment.
Google Ads 2024 Safety Report Unveils AI Protections
Google’s 2024 Ads Safety Report reveals stricter enforcement, AI crackdowns, and key policy shifts every marketer should pay attention to.
How To Install The Google Tag For Conversion Tracking
Proper conversion tracking with Google Tag offers real insights into ad performance to optimize campaigns and reduce wasted ad spend.
PPC Unlocked: Fast Wins For Smarter Ad Strategies
Discover quick, high-impact PPC tactics designed to boost ROI without burning out.
How To Plan PPC Campaigns For SaaS Marketing & Think Strategically
Find out how to develop a powerful PPC for SaaS strategy that aligns with complex buying processes and high competition.
Google Found Guilty of Illegal Ad Tech Monopoly in Court Ruling
Google’s ad tech monopoly has been ruled illegal by a federal judge. Learn how this ruling may affect publishers and advertisers.
How AI Is Changing The Way We Measure Success In Digital Advertising
AI is transforming PPC metrics, shifting from clicks to predictive modeling, automated bidding, and advanced attribution for smarter, more effective ad campaigns.
Microsoft Monetize Gets A Major AI Upgrade
Microsoft revamps Monetize with AI-powered Copilot, new performance tools, and improved navigation to boost publisher productivity and ad revenue.
Beyond ROAS: Aligning Google Ads With Your True Business Objectives
Join us live to explore how today’s most advanced Google Ad strategies align with what actually drives business performance.
Marketing To AI Agents Is The Future – Research Shows Why
Researchers test AI agents from Anthropic, OpenAI, and Google to learn what makes them interact with advertising and other content
Ecommerce PPC Challenges & Strategies For Second-Hand Retailers
This post outlines five strategies that second-hand retailers can adopt to drive success using PPC.
Budget Allocation: When To Choose Google Ads Vs. Meta Ads
Google Ads or Meta Ads: Where should your budget go? Compare costs, intent, and performance to make the smartest choice for your business goals.
Ask A PPC: What Marketers Need To Know About Micro Conversions In Google Ads
Micro conversions can fuel PPC success, but only if used correctly. Learn how to track, report, and optimize them for better campaign performance.
Reddit Introduces Faster Ad Setup and Pixel Integration
Reddit launches new campaign import, GTM integration, and QA tools to make Reddit Ads setup and optimization faster and simpler for small businesses.
Google Updates Unfair Advantage Policy, Advertisers React
Google updates its Unfair Advantage Policy, clarifying ad slot dominance rules. Here’s what it means for advertisers and how the PPC community is reacting.
Navigating Time Zone Differences: Scheduling Ads For Maximum Impact
Get better ad results by adjusting PPC schedules across time zones using automation, segmentation, and data-driven bidding in Google Ads and Microsoft Ads.
Ad Platforms: Should You Or Shouldn’t You Take Their Recommendations?
Automated ad recommendations are faster, but are they smarter? A look at why human touch still beats machine-driven PPC strategies.
Measuring PPC Performance In The Luxury Fashion Space
PPC for luxury fashion requires a strategic approach that considers unique audience behaviors, extended purchase journeys, and data-driven decision-making to maximize performance and long-term growth.
Google PMax: Inside The Negative Keyword Limit Increase & What’s Next
Explore the reasons behind the negative keyword limit increase in Google Ads and what it means for your advertising strategy.
The State Of Performance Max: How To Optimize Google Ads In 2025
Find out how to optimize Google Ads efficiently with Performance Max and ensure your business thrives in the era of automated advertising.
![[SEO, PPC & Attribution] Unlocking The Power Of Offline Marketing In A Digital World](https://www.searchenginejournal.com/wp-content/uploads/2025/03/featured-196-760x400.webp)
[SEO, PPC & Attribution] Unlocking The Power Of Offline Marketing In A Digital World
Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today.
3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting)
Explore the power of AI in PPC reporting. Discover how it fills data gaps, surfaces insights, and streamlines reporting.
![10 Top Converting Landing Pages That Boost Your ROI [With Examples]](https://www.searchenginejournal.com/wp-content/uploads/2025/03/featured-687-760x400.webp)
10 Top Converting Landing Pages That Boost Your ROI [With Examples]
Explore proven strategies for creating high-performing landing pages that guide users towards action and conversion goals.