Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google Previews Meridian GeoX, Data Manager Measurement Updates
Google previews Meridian GeoX, Meridian Studio, Data Manager updates, and visual Google tag setup ahead of Google Marketing Live.
How To Test A New Bid Strategy In Google Ads
How PPC strategists can validate bid strategy changes using conversion value by time and CRM data instead of relying on surface-level metrics.
Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds
Google Ads CTR is rising, but conversions remain flat. New Optmyzr data explains why performance is shifting and what it means for advertisers.
Performance Max For Ecommerce In 2026: Why The Hybrid Strategy Is Better
The most effective ecommerce advertisers are pairing Performance Max with Standard Shopping to balance automation with control and maximize ROAS.
Google AI Max Adds New Brief And Text Disclaimer Controls
Google adds AI Brief and text disclaimers to AI Max. See how new controls help regulated advertisers adopt automation while maintaining compliance and messaging accuracy.
Google Launches AI Max For Shopping and Travel Campaigns
Google expands AI Max to Shopping and Travel campaigns. Learn what’s changing, how it works, and what advertisers should prepare for ahead of broader rollout.
Can AI Mode Ads Actually Drive Conversions, Or Is It Just Awareness? – Ask A PPC
Can AI Mode ads drive conversions or just awareness? Learn how to evaluate performance, set realistic expectations, and measure incremental growth.
The High CPC Paradox: When Expensive Clicks Are A Sign Of Success
Higher CPCs frequently align with improved lead quality and conversion rates, challenging the assumption that cheaper traffic performs better.
Why Microsoft’s AI Ad Strategy Deserves More Attention From PPC Managers
Microsoft’s AI ad strategy looks different from Google’s. Here’s what PPC managers may be missing and which updates deserve a closer look.
Localized Distribution In The AI Era: The DIRHAM Framework
Why traditional frameworks fall short, and how the DIRHAM framework helps marketers build trust, relevance, and measurable impact in today’s content ecosystem.
Google Adds View-Through Conversion Optimization To Demand Gen
Google adds view-through conversion optimization to Demand Gen and expands Commerce Media Suite support.
ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report
Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues expanding its ad tools.
Google Ads Makes Call Recording Default For AI Lead Calls
Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are evaluated in the U.S. and Canada.
Winning Google Ads Campaign Structures For DTC Ecommerce
Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts.
Google’s Product Feed Strategy Points To The Future Of Retail Discovery
Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility.
Search Ad Growth Slows As Social & Video Gain Faster
IAB’s annual report shows search ad growth fell while social media and digital video posted stronger year-over-year gains.
Should You Use Auto-Generated Creative? – Ask A PPC
The role of auto-generated creative continues to evolve as advertisers weigh efficiency and scale against control and compliance.
Google Is Replacing Dynamic Search Ads With AI Max
Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do before September upgrades.
How To Measure PPC Performance When AI Controls The Auction
Measure PPC performance in 2026 with AI-driven auctions, smarter attribution, profit-based metrics, and reporting frameworks built for Google Ads automation and AI search.
Google’s Push For Data Strength Is Really A Push For Better Bidding
Google is doubling down on Data Strength as conversion signals become more critical to bidding, performance, and how campaigns are optimized.
From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About
PPC professionals commanding higher compensation are moving beyond T-shaped skill sets toward M-shaped expertise with multiple deep, complementary disciplines.
Trust In AI Search Could Drop With Ads, Survey Shows
An Ipsos survey of U.S. adults found 63% say ads in AI search results would reduce trust. Early advertiser data offers limited, mixed signals.
How AI Is Changing Lead Generation: 3 Key Things SEO & PPC Teams Need To Do Now
Maximize your marketing potential with powerful lead gen techniques to drive engagement and sales effectively.
ChatGPT Ads: New Acquisition Channel Or Just Another Brand Tax?
OpenAI is expanding ChatGPT Ads and launching self-serve access. Here’s what PPC managers should know before deciding whether it deserves real budget.
How To Identify And Solve Click Fraud In Paid Media – Ask A PPC
This week’s Ask A PPC dives into how to identify and solve click fraud in paid media to optimize your advertising efforts.
7 Google Ads Shortcuts Every PPC Manager Should Be Using
Save time in Google Ads using seven practical shortcuts that simplify workflows and highlight optimization opportunities.
Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend
How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics.
Google Adds Scenario Planner, Performance Max Updates, And Veo – PPC Pulse
This week’s PPC Pulse covers Performance Max reporting updates, GA4 budget planning tools, and Veo AI video in Google Ads.
PPC Automation Layering: How Smart Advertisers Combine Automation With Strategy
See how PPC automation layering helps marketers shape automated campaign performance instead of relying on a single feature.
Google Adds New Performance Max Controls And Reporting Features
Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance.