Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
2026 Forecast: 5 Expert Marketing Strategies You Need To Refine By Q2
PPC Managers: Get the 2026 marketing forecast and discover how to optimize budgets and channels for effective campaigns before the new year!
Why Every Google Ads Account Needs To Run Scripts
PPC accounts without scripts rely on luck, manual checks, and late alerts. Here’s why that’s a risk serious advertisers shouldn’t accept.
PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews
Apple Ads inventory growth and reduced keyword control in Google AI Overviews define this week’s most notable PPC updates.
13 Google Ads Settings To Check When Running International PPC Campaigns
Strong international PPC strategy starts with precise control over location targeting, bidding, and conversion tracking so campaigns match how each market actually searches and buys.
Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money?
Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance, and fewer implementation issues.
The 8 Most Important PPC KPIs You Should Be Tracking
Modern performance tracking requires KPIs that reflect margin, lifetime value, and pipeline contribution instead of inflated platform numbers.
PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads
This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.
When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns
Standard Shopping gives marketers dependable control and clear intent signals when Performance Max’s automation doesn’t align with complex sales needs.
Ask A PPC: What Are Learning Periods In Digital Marketing?
This week’s Ask a PPC digs into how learning periods influence auction dynamics, conversion modeling, and the predictability of performance shifts.
YouTube Adds Comments To Shorts Ads, Expands To Mobile Web
YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers.
Google Pushes Back On Adweek Report About Gemini Ads In 2026
Google is pushing back on an Adweek report that says the company told advertisers ads are coming to the Gemini app in 2026.
What Google’s 2025 Year in Review Tells Us About the Future of PPC
A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.
Paid Ad Scheduling Across Time Zones That Actually Works
Ad scheduling becomes a performance multiplier when campaigns align with regional time zones, local behavior, and data-driven delivery windows.
PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset
This PPC Pulse recap covers evolving AI Max match type dynamics, real-time retail performance signals, and Google’s expanding use of AI-generated ad language.
How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit
Turn your landing pages into revenue drivers that enhance conversion efficiency and campaign scalability.
Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue?
Choosing between pipeline and revenue focus defines how campaigns behave, how performance is judged, and how reliably PPC contributes to profit.
What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM
Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams.
The Behaviors And Mindset Of Marketers Who Win With Performance Max
An inside look at why Performance Max rewards marketers who prioritize data, creative strategy, and disciplined patience over granular controls and outdated PPC tactics.
PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers
This week in PPC covers major creative model updates, new reporting capabilities, and the voices reshaping how practitioners think about impact.
How To Manage Demand Fluctuation During Key Ecommerce Shopping Seasons
From forecasting to post-peak analysis, here’s how advanced PPC teams turn demand volatility into long-term growth.
Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now)
Strong Black Friday performance starts with preparation. Here’s how to stabilize PPC systems and prevent costly surprises.
Should Advertisers Be Worried About AI In PPC?
AI has long driven PPC, yet success still depends on knowing where automation helps and where it hurts.
PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate
This week’s PPC Pulse highlights Google’s PMax expansion, Microsoft’s Clarity requirement, and rising scrutiny around AI Max results.
Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers
Google improves suspension accuracy and appeal turnaround times, reducing false positives and helping legitimate advertisers resolve issues faster with clearer policy enforcement.
Ask A PPC: How To Protect A Budget From Competitor-Branded Terms
Sustainable paid media strategy begins with defending your budget from competitor intent through data-led exclusions and ROAS-based control.
How To Evaluate Creative Performance in Meta Ads (and What To Test)
Understand which ad creatives move metrics in Meta, and how to keep engagement high across campaigns.
The Data Reveals: How AI Wins More Customers & Supercharges Your Business
Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel.
Meta Projected $16B From Scam Ads, Internal Docs Show
Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers.
‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns
The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling.
25 Years Of Google Ads: Was It Better Then Or Now?
Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook.