Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
An AI-Powered Workflow To Solve Content Cannibalization
When your pages compete, your rankings suffer. Learn to identify, resolve, and automate content cannibalization detection for lasting SEO success.
AI Researchers Warn: Hallucinations Persist In Leading AI Models
New research finds AI systems still struggle with facts despite improvements; researchers doubt quick fixes for accuracy problems.
The Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search Success
Want to appear in AI-generated search results? E-E-A-T is key. Learn how to establish authority so AI models and search engines rely on your content.
Google Rolls Out AI-Powered Travel Updates For Search & Maps
Google launches AI travel planning upgrades across Search, Maps, and Lens with expanded itineraries and price tracking features.
OpenAI Rolls Out GPT-4o Image Creation To Everyone
OpenAI integrates free image generation into GPT-4o, creating context-aware visuals with text capabilities for all users.
70% Of Media Companies Not Fully Using AI, IAB Report Finds
IAB reports that most media companies haven’t adopted AI despite positive results. Though half plan implementation by 2026.
Google Search Central Live NYC: Insights On SEO For AI Overviews
Google’s Danny Sullivan explains the role predictive summaries, fan-out technique and grounding play to produce AI Overviews search results
Anthropic’s Claude Can Search The Web, Closing Gap With ChatGPT
Anthropic’s AI assistant Claude now searches the web, providing current information with source citations for paid US users.
Google Expands AI Overviews To Thousands More Health Queries
Google expands AI overviews to more health-related questions, adds new ‘What People Suggest’ search feature.
What Content Works Well In LLMs?
Analyze the impact of content in LLM on AI chatbots and discover strategies to optimize your website’s referral traffic.
Google Researchers Improve RAG With “Sufficient Context” Signal
Google researchers reduce AI hallucinations in RAG by using a sufficient context signal and model confidence
Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1)
Find out how Agentic AI simplifies SEO workflows, allowing human experts to leverage agents for increased efficiency and improved rankings.
Google Opens Gemini Deep Research To Free Users (With Limits)
Google expands Gemini with free limited access to Deep Research, improved Flash Thinking 2.0, and new personalization features.
Google Search History Can Now Power Gemini AI Answers
Google Gemini’s integration of Search history blurs the line between traditional Search and AI assistants
![Google AIO: 4 Ways To Find Out If Your Brand Is Visible In Generative AI [With Prompts]](https://www.searchenginejournal.com/wp-content/uploads/2025/03/featured-572-760x400.webp)
Google AIO: 4 Ways To Find Out If Your Brand Is Visible In Generative AI [With Prompts]
Find out if you’re visible within Google’s AI Overviews (Google AIO). Learn AI prompts you need to find out where you rank on 2025 SERPs.
AI Model Showdown: Top Choices For Text, Image, & Video Generation
Study reveals most used AI models for text, image, and video generation, highlighting adoption trends and emerging industry leaders.
Deep SEO: The Potential Impact Of AI Mode And Deep Search Models
Google’s AI Mode competes with Deep Search, shifting how users find information. See how this impacts search traffic, SEO, and the future of online research.
Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines?
Is your SEO career at risk in the era of AI? Find out how to excel and make an impression in this new SEO landscape.
AI Writing Fingerprints: Identify (& Fix) AI-Generated Content
Researchers find AI writing tools like ChatGPT and Claude create specific patterns. These patterns can help you spot and edit AI content.
3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting)
Explore the power of AI in PPC reporting. Discover how it fills data gaps, surfaces insights, and streamlines reporting.
Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode
Google enhances search with Gemini 2.0-powered AI Overviews and launches premium “AI Mode” for Google One subscribers.
How Google, ChatGPT, & DeepSeek Handle YMYL Queries
A new study examines how Google, ChatGPT, and DeepSeek vary in handling health, legal, and political queries.
CheggMate
Is Chegg facing an inevitable decline due to AI? Discover the nuances behind its revenue drop and industry changes.
Google AI Overviews Trending Toward Authoritative Sites
Google’s AIO is increasingly favoring a shrinking set of authoritative websites for topics like health, B2B technology and insurance
OpenAI: Internal Experiment Caused Elevated Errors
OpenAI published a new write-up explaining how an internal experiment caused significant errors.
9 Trends You Should Watch To Keep Your Website Afloat in 2025
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Is my website ready for 2025’s tech and SEO...
AI Search Optimization: Data Finds Brand Mentions Improve Visibility
A study reveals new insight into how often AI search engines cite sources, and which websites receive the most citations.
73% Of Marketing Teams Use AI, Top Performers Lead Adoption
A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.
The State Of AI Chatbots And SEO
AI chatbots – are they killing search or just changing the game? Kevin Indig analyzed 14 studies on their impact and how businesses can adapt.
Data Shows Google AI Overviews Changing Faster Than Organic Search
Research data compares Google AIO volatility with organic search and suggests a fresh perspective for SEO