Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
How To Win In Generative Engine Optimization (GEO)
Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns.
Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis
Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development.
OpenAI Study Mode Brings Guided Learning to ChatGPT
OpenAI has introduced Study Mode in ChatGPT, a step-by-step learning tool that uses guided prompts to encourage deeper discovery.
Google AI Mode Update: File Uploads, Live Video Search, More
Google Search expands AI Mode with PDF uploads, planning tools, video input, and Chrome integration, offering new ways to interact with search.
AI Halftime Report H1 2025
Kevin Indig breaks down AI’s toll on traffic, publishers, and organic visibility, and why the second half of 2025 may hit even harder.
Which Marketing Jobs Are Most Affected by AI?
Microsoft analyzed 200,000 AI workplace conversations to learn how AI is reshaping marketing and sales roles. Here’s what the data shows.
Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities
AI search favors clear, trustworthy content. Learn how to structure yours for maximum visibility in AI Overviews and chatbot responses.
The Data Reveals: What It Takes to Win in AI Search
Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now.
ChatGPT Appears To Use Google Search As A Fallback
ChatGPT appears to fall back on Google search snippets when it cannot retrieve data through Bing.
Web Guide: Google’s New AI Search Experiment
Google launches Web Guide, an experimental AI feature that clusters search results into topic groups. Available now in Search Labs.
Google Launches AI-Powered Virtual Try-On & Shopping Tools
Google has launched new AI-powered shopping tools, including virtual try-on, enhanced price alerts, and upcoming design inspiration features.
Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval
Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval.
Proven AI Visibility: From SEO Strategy To GEO Tactics
Join this tactical webinar where we’ll break down what it takes to get your brand cited, linked, and quoted in AI-generated content, intentionally.
AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns
A Netcraft report finds 34% of login URLs suggested by AI could lead to phishing or unrelated sites, posing risks for users.
DuckDuckGo Adds Option To Filter Out AI-Generated Images
DuckDuckGo now lets you hide AI-generated images from search results. Here’s how it works.
How To Get Your Content (& Brand) Recommended By AI & LLMs
Want your content and brand cited in AI results? Focus on substance, not shortcuts. Here’s the strategy that works.
OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO
ChatGPT agent is a turning point for SEO because it changes how websites are expected to function for both humans and machines.
Perplexity Looks Beyond Search With Its AI Browser, Comet
Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task automation.
Ex-Google Engineer Launches Athena For AI Search Visibility
Former Google Search engineer Andrew Yan launches Athena, a startup helping brands optimize their visibility in AI-generated answers.
Brave Search API Now Available Through AWS Marketplace
The Brave Search API is now available in Amazon’s new AI Agents and Tools category in the AWS Marketplace.
Google Rolls Out Gemini 2.5 Pro & Deep Search For Paid Subscribers
Google rolls out Gemini 2.5 Pro and Deep Search for paid subscribers, offering expanded support for reasoning, coding, and research tasks.
Anthropic’s Financial Tool May Signal Shift To Offering Specialized Services
Anthropic’s announcement signals a strategic shift toward vertical-specific AI tools with the release of its latest product.
77% Of ChatGPT Users Treat It As A Search Engine, Per Adobe Express
Adobe’s latest report finds 77% of Americans report using ChatGPT as a search engine, with nearly 1 in 4 preferring it over Google.
OpenAI And Perplexity Set To Battle Google For Browser Dominance
OpenAI and Perplexity are set to enter the 30-year browser war against Google Chrome.
ChatGPT Recommendations Potentially Influenced By Hacked Sites
An investigation by SEO expert James Brockbank shows that ChatGPT may cite hacked websites and expired domains in business recommendations.
Ahrefs Study Finds No Evidence Google Penalizes AI Content
A new Ahrefs study of 600,000 pages finds no correlation between AI content and Google rankings, easing concerns about algorithmic penalties.
Relying Too Much On AI Is Backfiring For Businesses
Businesses adopting AI tools without proper planning are facing costly setbacks. Experts and research warn: AI needs human oversight.
This Is Why AI Won’t Take Your Job (Yet)
Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content.
Cloudflare Sparks SEO Debate With New AI Crawler Payment System
Cloudflare’s new pay-per-crawl feature blocks AI crawlers and allows publishers to charge for access, sparking debate in the SEO industry over content visibility and monetization.
Study: Google AI Mode Shows 91% URL Change Across Repeat Searches
A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources are chosen.