Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’
Google DeepMind CEO Demis Hassabis says Google doesn’t have any current plans for ads in Gemini, as OpenAI moves toward ChatGPT advertising.
Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them)
Stop measuring AI by hours saved and start measuring the expansion, quality gains, and capabilities that move the business.
Google Launches Personal Intelligence In AI Mode
Google’s Personal Intelligence connects Gmail and Google Photos to AI Mode, delivering personalized responses for AI Pro and Ultra subscribers.
Microsoft’s Guide To Winning In AEO & GEO
Microsoft explains what matters for AEO and GEO and details three strategies that influence AI recommendations.
56% Of CEOs Report No Revenue Gains From AI: PwC Survey
A survey of 4,000+ CEOs from 95 countries finds 56% haven’t seen revenue or cost benefits from AI.
More Sites Blocking LLM Crawling – Could That Backfire On GEO?
New data shows an increase in AI assistant crawling alongside declining AI model training access.
A Little Clarity On SEO, GEO, And AEO
The debate over SEO versus AEO/GEO appears to be reaching a consensus.
Perplexity AI Interview Explains How AI Search Works
Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search
Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries
New data from BrightEdge shows which kinds of finance-related queries trigger AI answers and which kinds do not
Why Agentic AI May Flatten Brand Differentiators
The co-lead of the WordPress AI Team says some sites face a “more complex” future as brand differentiation gets flattened.
Google Health AI Overviews Cite YouTube More Than Any Hospital Site
A study of 50,807 German health queries finds Google AI Overviews cite YouTube most, as Google pulls some health summaries after a Guardian report.
How Much Can We Influence AI Responses?
LLM visibility is less about control and more about volatility, as studies reveal how easily AI answers can be influenced at scale.
Google Downplays GEO – But Let’s Talk About Garbage AI SERPs
Google offers advice about chunking content for SEO but is that really the conversation we should be having right now?
2026 Guide To Hiring A Link Building Agency In The AI Search Era
Link building strategies have changed in the age of AI. Find out how to effectively select a link building agency for modern marketing success.
Apple Selects Google’s Gemini For New AI-Powered Siri
Apple and Google announce a multi-year AI partnership. Gemini models and cloud tech will underpin Apple Foundation Models and a more personalized Siri.
Google: AI Overviews Show Less When Users Don’t Engage
Google’s Robby Stein explains why AI Overviews appear for some searches but not others, describing an engagement-based system.
Google Gemini Gains Share As ChatGPT Declines In Similarweb Data
Similarweb’s January Global AI Tracker shows ChatGPT at 64.5% of gen AI chatbot site visits, while Gemini reached 21.5% and writing tools fell.
Most Major News Publishers Block AI Training & Retrieval Bots
BuzzStream analyzed robots.txt files for 100 top news sites. 79% block training bots, but 71% also block retrieval bots that affect AI citations.
Google’s Mueller Weighs In On SEO vs GEO Debate
Google’s John Mueller says businesses relying on referral traffic should consider the ‘full picture’ of AI and prioritize based on actual usage data.
The State of AEO & GEO in 2026: Forecast, Investments, & Strategies
Uncover insights on the state of AEO as AI-driven discovery reshapes strategies for enterprise organizations in 2026.
The Guardian: Google AI Overviews Gave Misleading Health Advice
A Guardian investigation says health experts found misleading information in Google’s AI Overviews for some medical searches. Google disputes the findings.
AI-Generated Content Isn’t The Problem, Your Strategy Is
AI can accelerate content production, but removing human expertise undermines the strategic infrastructure brands rely on to be found and trusted.
Microsoft CEO, Google Engineer Deflect AI Quality Complaints
Microsoft CEO Satya Nadella urges moving beyond “slop vs sophistication,” while Google engineer Jaana Dogan frames AI criticism as burnout.
20 AI Prompt Ideas & Example Templates For PPC (Easy + Advanced)
Transform daily PPC execution with prompt templates designed for speed, clarity, and better performance.
The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce
OpenAI’s native shopping in ChatGPT signals a major shift in discovery, attribution, and brand power, according to Viant CEO Tim Vanderhook.
Ahrefs Tested AI Misinformation, But Proved Something Else
Ahrefs research showed that biased inputs can still produce actionable insight for Generative Engine Optimization (GEO).
Ironman, Not Superman
Learn why AI works best as a support tool, not a decision-maker, and why misplaced trust in autonomy is risky.
Microsoft Explains How Duplicate Content Affects AI Search Visibility
Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster similar pages and may surface unintended versions.
Sam Altman Explains OpenAI’s Bet On Profitability
Sam Altman addresses questions about OpenAI’s losses and path to profitability.
Google’s Robby Stein Names 5 SEO Factors For AI Mode
Google’s Robby Stein explains how AI Mode judges content quality and names five quality signals useful for SEO