Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
ChatGPT Adds Shopping Research For Product Discovery
OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer’s guides. Available to all logged-in users.
Google’s Mueller Questions Need For LLM-Only Markdown Pages
Google’s John Mueller pushes back on building LLM-only Markdown or JSON pages for LLMs, saying clean HTML and structured data should come first.
LLMs.txt Shows No Clear Effect On AI Citations, Based On 300k Domains
An analysis of 300k domains found LLMs.txt file adoption is low and has no measurable link to AI citation frequency.
New Data Finds Gap Between Google Rankings And LLM Citations
A new report compares Google rankings with citations from ChatGPT, Gemini, and Perplexity, showing different overlap patterns.
Should Advertisers Be Worried About AI In PPC?
AI has long driven PPC, yet success still depends on knowing where automation helps and where it hurts.
Google Brings Gemini 3 To Search’s AI Mode
Google’s Gemini 3 Pro powers AI Mode with deeper reasoning, upgraded query fan-out, and new generative layouts.
Selling AI Search Strategies To Leadership Is About Risk
AI search buy-in comes when it’s framed as a cost-effective way to prevent losing ground in the next discovery shift.
Google Extends AI Travel Planning And Agentic Booking In Search
Google is expanding AI Mode with Canvas travel planning, global Flight Deals rollout, and agentic booking for restaurants, events, and local appointments.
LLMs Are Changing Search & Breaking It: What SEOs Must Understand About AI’s Blind Spots
Real-world cases reveal how failures in LLM systems spread harm and misattribute sources. Here are concrete actions SEOs can take now.
ChatGPT Outage Affects APIs And File Uploads
ChatGPT outage is preventing files from uploading and Batch APIs get stuck at finalization stage.
Data: Translated Sites See 327% More Visibility in AI Overviews
Learn how translated sites can boost SEO effectiveness. Discover the benefits of multilingual visibility in AI Overviews.
llms.txt: The Web’s Next Great Idea, Or Its Next Spam Magnet
The llms.txt proposal aims to guide AI systems through web content, but without governance or verification, it risks repeating old SEO trust failures.
Data Shows How AI Overviews Is Ranking Shopping Keywords
BrightEdge predicts that AI Overviews will play an important role for shopping in November through December.
Why WordPress 6.9 Abilities API Is Consequential And Far-Reaching
WordPress 6.9 will introduce the new Abilities API which makes it possible for advanced integration of AI through plugins and themes.
OpenAI Releases GPT-5.1 With Improved Instruction Following
OpenAI released GPT-5.1 Instant and Thinking models with improved instruction following and adaptive reasoning.
OpenAI’s Sam Altman Says Personalized AI Raises Privacy Concerns
OpenAI’s CEO Sam Altman said the potential security risks of personalized AI have been on his mind lately.
Is AI Search SEO Leaving Bigger Opportunities Behind?
Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value opportunities elsewhere.
How To Cultivate Brand Mentions For Higher AI Search Rankings
AI search results tend to recommend sites that are recommended by other sites, which makes cultivating brand mentions a key SEO strategy.
Google AI Overviews Appear On 21% Of Searches: New Data
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
A Step-By-Step AEO Guide For Growing AI Citations & Visibility
Learn how to improve your website’s visibility with our comprehensive guide for growing AI engine engagement and citations.
Google Finance Gets AI Deep Search & Prediction Market Data
Google Finance adds Deep Search for complex research, prediction markets data from Kalshi and Polymarket, and enhanced earnings tracking.
The New Optimization Stack: Where SEO Meets AI Retrieval
The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built.
OpenAI’s Sam Altman Raises Possibility Of Ads On ChatGPT
Altman rejects ad-driven business models like Google’s but doesn’t entirely rule out advertising.
Why AI Content All Sounds the Same & How SEO Pros Can Fix It
Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles.
Perplexity Bets $400M On Snapchat To Scale AI Search Adoption
Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year.
AI SEO: How To Understand AI Mode Rankings
A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes.
Google AI Mode Starts Rolling Out Agentic Booking In Labs
Google’s AI Mode is starting to roll out agentic booking for restaurants, event tickets, and wellness appointments to eligible U.S. Search Labs users.
LLM Traffic Is Shrinking
Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete.
Ahrefs Data Shows Brand Mentions Boost AI Search Rankings
Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility.
Report: Apple To Lean On Google Gemini For Siri Overhaul
Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge.