Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
SEOlympics: Best Marketing Blogs of the US East
It’s only fitting we return home to the USA for this month’s edition of SEJ’ SEOlympics – it is the month we celebrate our independence...
6 Ways to Distribute Content and Boost Your Blog Traffic
With marketers around the world continuing to make huge investments in content marketing, it is important to not just create high quality content, but also to ensure your...
Takeaways from Sean Si’s “I’m Not Doing SEO”: A #SEOSummit Recap
SEJ’s Philippine team was privileged to attend last Saturday’s SEO Summit and meet the speakers. Among them is Sean Si, a Filipino motivational and leadership...
ClearVoice Launches New Tool to Showcase Content Authority
A new tool designed to show the author authority of content creators was recently launched by ClearVoice. The new tool is a no-cost, web-based platform...
The Social Intercourse Between Native Advertising and Content Marketing
Marketers are doubling down on content marketing and leveraging native advertising to achieve scale as visual content marketing tactics evolve and the arms race rages...
SEOlympics: Top Marketing Blogs of the U.K.
Last month here at SEJ, we presented the first edition of the “SEOlympics” by sharing our favorite 10 marketing blogs of Australia. This month we’re...
Why and How to Maximize Your Content Shareability
You’ve decided to pour your knowledge and creativity into content to build brand awareness for yourself or the organization you work for. Although you are going...
Blogging 101: Traffic Generation for Blogs on a Budget
Running a blog often sounds very appealing. You’ll have a place to share your thoughts, build a community, and also generate some much-needed cash. Sounds...
Writing Panda-Pleasing Content Your Audience Will Actually Care About
Panda, along with all the other updates and changes in the search landscape, makes our jobs as digital marketers tough. Whether you have to answer...
Wikipedia Editors Must Now Disclose Any Paid Contributions
A word of warning to content marketers out there: if you make a contribution to Wikipedia on behalf of a client or employer, a new...
Quick Tips: Make These Other Types of Content Your Marketing Bread and Butter
There is life outside of your company blog. Traditional content is great, but you must embrace content in many different forms to be successful. While not every...
Link Building and Content Marketing: Two Different Peas in a Pod
Link building is a rapidly changing profession. Best practices today may not be best practices just six months from now. This happens at an unusually...
Content Marketing Isn’t A Good Marketing Strategy After All
For years we’ve been treated to the mantra, “Content is King!” and if you listen to all the predictions, it seems 2014 is to be...
The Top 5 Trends in Enterprise Content Management
So we’re all in the cloud! Now what? In 2014, most businesses have recognized that sophisticated content management is critical to success, but many are...
How to Easily Spot Your Competitor’s Most Engaging Content
Content is a hot topic in the business world today. Indeed, content marketing – done correctly – can be a very effective way to attract...
SEOlympics: Top Marketing Blogs of Australia
Probably one of the greatest outcomes of the technological revolution is that, today, the world is a much smaller place. Even if you’ve never had the privilege...
How Content Curation May Boost Your Influence
Everyone has wrapped their brains around the idea of content creation, and knows they should create amazing content to engage with their target audience. And that’s...
She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cutts Did Next. Especially After He Saw Tip #5
Did you click on a link to this article based on the title? Good. My link bait worked. Isn’t that the point? To get you...
How To Generate Traffic and Kickstart Content Marketing For a Brand New Website
The internet is full of tips about how to improve your website, grow your traffic, and how to “earn links” (and hence rankings) by writing...
How To Add Endorser Profiles To Your Content Marketing Plan: Interview With Kevin Getch
As part of our SEJ interview series, I recently caught up with Kevin Getch of Webfor to discuss how to create endorser profiles for successful...
Teaching Content Marketing At A University Level: An Interview with Bill Belew
As part of our SEJ interview series, I recently caught up with blogger Bill Belew to discuss the keys to creating good content. Bill teaches...
Should I Collect Email Addresses on My Blog in 2014?
It’s alright to admit it. You still devote some amount of time every morning to going through all of your emails. While you could just...
The Perfect Length Of Everything Online
As marketers and content creators, we either find ourselves bound by content length restrictions (like on Twitter), or with faced with the task of creating...
The Search Engine Sandbox | Does it Really Exist?
I admit that I didn’t know this technical term existed till somewhat recently. The Sandbox. That’s what it’s called. The sandbox. Really. The sandbox is...
The Opportunity in Typography for Conversions – With Proof
I have a free, conversion-rate-optimizing opportunity for you. That opportunity is typography. That’s right. When used strategically, typography can make that crucial first impression for your...
5 Ways to Tell if Your Content Marketer is on The Up And Up
Not all SEOs are shysters. Too many, however, are. Not all content marketers are shady either. Still, too many are. I suppose if I thought...
How to Frack Your Content Marketing and Close The Social Loop
Brands are missing a big opportunity to close the “social loop” and “frack” their owned content.Advanced technologies using learning algorithms, content recommendations and visual content...
An Increased ROI of 4,300%? It’s True and Possible with Email Marketing
Being entrenched in the world of organic search and social media can make even the most well-rounded search strategist forget about the value of e-mail...
How to Combine Your SEO and Content Marketing for Explosive Results
A study last year found that collectively $44 billion was spent by brands on content marketing – this works out as around 39 percent of an...
The Why and How of Video for Content Marketing
Recently I wrote a blog about engaging content ideas and I wanted to take some additional time to focus on videos as a content strategy....