Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
This Month in Content Marketing: October 2015
October is wrapping up, which is why this month’s content marketing roundup focuses on tips to improve your content marketing strategy.
Your Guide to Creating Effective White Papers
In this guide, learn the best practice for creating effective white papers and also delve into the role they play within successful content marketing.
25 Free (Or Affordable) #Marketing Tools For Efficiency and Automation
Don’t sacrifice the quality or quantity of your content! Check out these free (or affordable) marketing tools for upping your marketing game.
10 Easy Ways to Get Winning Blog Ideas Going
Stuck on your next latest and greatest blog ideas? Julia McCoy explores 10 key ways you can stay creatively inspired to create consistently awesome blogs.
Recap #SEJThinkTank: Webinar 101: Using Webinars to Share, Educate, and Build Your Brand
Last Wednesday, the SEJ Marketing Thinktank was joined by Danielle Antosz, Senior Editor of SEJ, for a webinar about webinars to discuss how to hold...
5 Ways to Create Linkable Content Assets
How you can increase the links to your website without spending too much time building them? The answer is in creating linkable content assets.
How to Excel at Branded Content Marketing with Katherine Griwert #SEJSummit
The second of our SEJ Summit Atlanta interview series brings us Katherine Griwert, who is the Creative Marketing Director at Brafton. We are so excited...
CMI Releases its Annual Content Marketing Survey for 2016
Content Marketing Institute released their content marketing survey for 2016. Check out some of the key findings to about effective content marketing.
10 Tips for Effective #SEO Copywriting
Learn the top 10 ways for creating effective SEO copywriting. Outlined are the necessities to have a successful piece of content published on your site.
10 Brands Who Got Weird to Achieve Their Marketing Goals
Creating content that is on the funny, quirky, and weird side can help your brand have a competitive advantage in reaching your marketing goals.
What Not to Do With Your Content Marketing: 10 of the Craziest Content Mishaps
Learn what not to do with your content marketing, from ten of the craziest content mishaps: including a presidential candidate misspelling America and more.
How Content #Marketing and Search is Changing With #SEJSummit’s Grant Simmons of Homes.com
Grant has over 22 years of experience in our industry and shares his knowledge of search, content marketing, and where the industry is going.
This Month In #ContentMarketing: September 2015
So, what happened in the wonderful world of content marketing this month? For one, we are finally moving into the fall season, which means it...
Why QR Codes Are More Outdated Than Your Pog Collection
QR code fever peaked around 2013 and has been sliding into obscurity faster than your pogs against my metal Animaniacs slammer. Here’s why.
How to Build Links Using Data-Driven Content & Blogger Outreach
If you create quality content that people want to view and share, links will come back to you naturally. Here’s how to earn links using...
Video Machine Learning: A Content Marketing Revolution?
Fast data, machine learning, and artificial intelligence are revolutionizing the video marketing industry and creating a competitive content marketing.
7 Ways to Humanize Your Brand
Brands are made by humans, so why do we sometimes feel like the marketing messages being delivered are robotic? 7 ways to humanize your brand.
4 Email Marketing Trends We’ll See as We Gear Up for 2016
Email marketing is one of the most fluid aspects of marketing these days, so it’s important to anticipate trends and prepare. Learn our predictions here.
A Guide to 10X Content: The New Successful Content
How do you rise above the rest of the crowded content space? Find out what the concept of 10x content is, and why your brand...
11 Hacks For Improving Your Email Click Rates
A few key tricks can help your subscriber list actually click through to content in your emails.
#CMWorld 2015 Recap: Day 2
Day two of Content Marketing World started off a little bit later in the morning, which was much appreciated after a long (but awesome!) day...
#CMWorld 2015: Recap Day 1
Today was the first full day of Content Marketing Institute’s Content Marketing World 2015. This was my first time attending and I had heard great...
Getting Started with Influencer Marketing: Tips and Strategies for the “Unfluential”
Influencer marketing is all the rage. But how do you actually do that? How do you get those influencers to pay attention to you and...
The Anatomy of Video Channels that Make Millions
If you can create a video channel that makes money, you can easily walk your way onto the pages of People magazine with the rest...
This Month in #ContentMarketing: August 2015
This month’s content marketing roundup includes how to use analytics to do content marketing better, how personalization can help you write better content, a list...
Should You Personalize Your Messages with Mindset Segmentation?
Mindset segmentation is a new way to think about audience and then create relevant content. Understanding a consumer outside of the buying cycle is crucial.
10 Strengths of a Tantalizingly Good Blogger
How do you become a brilliantly good blogger, the one people will read and tell others about? These ten blogging strengths will get you on...
#SEJThinkTank Recap: The 4 Stages of Link Building w/ @PageOnePower
On Wednesday, August 19th SEJ ThinkTank was joined by two members of the Page One Power team, Cody Cahill and Nicholas Chimonas, for an informative...
13 Ways to Drive #Sales With Your Company Blog
A company blog is essential for establishing your place on the Web. Check out how entrepreneurs used their own blogs to drive product or service...
Persona Behavioral Targeting: An #SEJSummit Interview with Dan Morrison
Loren Baker had the opportunity to talk with Dan Morrison of AimClear to talk about how persona behavioral targeting is important in content planning.