How to Write Better Titles Using Data-Driven Strategies [Infographic]

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Write Better Titles Using Data-Driven Strategies | SEJ

How much time did you put into the title of your last blog post? If your answer was, “Not much,” don’t worry — it’s often the most overlooked component of content.

The majority of people will type out a blog title and then click the “publish” button without putting much, if any thought into it.

Your title will directly impact your click-through rate. A horrible blog title will pull a low CTR, while a compelling title will pull a higher CTR. Makes sense, right? It’s the first part of your content that a potential visitor will be exposed to. Your title can be responsible for pulling a reader in or pushing someone away, causing them to engage with content elsewhere.

Writing great blog post titles is going to help improve your CTR, and more people engaging with your content will result in more leads, sales, and revenue for your business. My company collaborated up with HubSpot to create the infographic below. The data highlights specific words you can use to increase engagement, along with what title lengths are best for search, social, click-through rate, and post-engagement.

Write Better Titles & Headlines Using Data-Driven Strategies

Jonathan Long
Jonathan Long is the Founder & CEO of Market Domination Media®, an SEO and online marketing consulting firm. Market Domination Media® also offers SEO coaching... Read Full Bio
Jonathan Long
Jonathan Long
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  • Chris Tavano

    Thank for the info, and a well designed infographic, a clean way to approach the basics. However, I do see one issue with big data compiled metrics;
    The first graphic is surely step one (getting people to the site), and should always prevail over the other 2 criteria, as it is like a funnel. Need to pass 1 to get to 2, and so on.
    There is a 24% and 44% decrease in overall website traffic for using the terms “amazing” and “need”, respectively.
    But, those 2 terms actually increase engagement by 262%, and conversions by 171%, respectively (wow!).
    This seems contradictory. How can a term decrease your initial traffic as a turn off, but once at your site, it is highly valued? Is there any coherent explanation for this phenomena?

    • R.Rogerson

      Nice spot!
      (I’m ashamed I missed that – and jealous you did :D)

      I’m sat here trying to figure an explanation …
      I think there may be a little confusion in the InfoGraphic?
      They all say “headline” – but could they mean and ?

      The is what is usually shown in the SERPs and in Social Shares – people don’t get to see the .
      When they get to the page, the main focus is then the and the content, the is of little import (barely visible in most tabs either).
      Does that make sense?

      • Melissa

        Why don’t you guys simply go to the urls listed as the sources at the bottom of the infographic? You can look at the data from hubspot and outbrain. Simple.

      • R.Rogerson

        Because the whole point of an InfoGraphic is to provide the “information”, without having to review the data 😀

    • R.Rogerson

      Arg – jsut realised the comments filtered out the markup.
      “…but could they mean and ?…”
      should read as
      “… but could they mean ^title^ and ^h#^? …”

      (honestly, it makes much more sense when “title” and “heading” are in the text :D)

  • R.Rogerson

    So, a headline like;
    “This amazing free tip is like magic – it will easily fix the worst credit. Find out more now”
    has no chance, right?

    I can see where the data comes from, and I can see how you have drawn the conclusions.
    I can also see how the data would help in many cases.

    But, I am left wondering how generic the advice is.
    I’m sure articles about credit didn’t see that much down turn when they used the word “credit” in the title,
    nor articles about kids entertainment suffering due to using “magic” or “trick”.
    So some of the results need to be taken with a pinch of salt and a large dose of “common sense” 😀

    I’m also sure that the audience plays a large part in the reactions.
    Was this taken across multiple academic/reading levels, or within a tighter boundary?
    Was this aimed purely at White Collar? At business owners, marketers, techs, sales?
    The responses will likely vary a little between most groups, but I’m sure some groups and sub-groups would have seen larger distinctions in effect.
    Platform would be another factor – the audience on Facebook will respond differently to the one on G+, or Pinterest etc. Some of the words are likely almost universal barring a few outliers – but again, I’m sure that there will be terms that had distinctly different reactions .

    Final consideration – this looks at singular words.
    What about sequential-s?
    We seldom use single words. Instead, we combine them for conveyance of meaning, and for effect.
    Do you happen to have data on whether the negatives/positives work when paired with certain words or word types (Noun, Adjective, Adverb, Verb, Preposition etc.)?
    I’m sure phrases like “your credit” are seen differently to “credit crunch” or “get credit” etc.

  • The Infographic is bit confusing, One point says Keyword “Amazing” is bad as click through rate but the same keyword is good for visitors engagement !

  • Thanks for this insights! I really need advice like this since I’m building my own website right now.

    Thank you!

  • its true! better to have heavy impact on your blog title.

  • This article is very informative. I’ve learned so many ideas, from the first to the last you have clearly ellaborated this article. I’m going to share this to my co-workers. Thank you Jonathan.