How to Effectively Use Visual Storytelling [INFOGRAPHIC]

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How to Effectively Use Visual Storytelling | SEJ

8 seconds. That’s all you’ve got to get your prospect’s attention.

In a today’s busy world, it only takes that small fraction of time before your prospective client gets distracted and starts to do something else.

This is when the value of attention-grabbing visual storytelling comes in. After all, science tells us that human brains are wired to love pictures and stories.

In this infographic, Widen explains how to effectively incorporate visuals to get your message across. Here are some important statistics worth keeping in mind next time you create another piece of content:

  • Social media posts with visuals deliver 180% greater engagement
  • Tweets with images receive 150% more retweets
  • Viewers are 85% more likely to purchase a product after watching a product video
  • Images make up 93% of the most engaging posts on Facebook (up from 83% in 2012)
  • Articles with images get 94% more views than those without
  • Users clicking on photos of real people are 200% as likely to convert to sale
  • Blogs that integrate attract 300% more inbound links
  • Video is 53 times more likely to generate a first page Google ranking

Bonus info: Search engines can now rank content based on social media engagement, not just websites alone. Visuals are a great way to increase your content’s engagement fast and with relative ease.

Here’s the full infographic:

How to Effectively Use Visual Storytelling | SEJ

Infographic provided by: Widen

Kelsey Jones
When she's not editing and scheduling posts, Kelsey Jones manages the Marketing Nerds podcast and moderates SEJ Summit conferences and Marketing ThinkTank webinars. She has been in digital marketing since 2007 and journalism since 2004. Kelsey started StoryShout, the first and only news content marketing agency, in 2016.
Kelsey Jones
Kelsey Jones
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  • R.Rogerson

    Absolutely fantastic piece – informative, well written and useful!
    (and no, I’m not trolling in this case :P)
    DAM – I don’t think I’ve come across that term before … I’ve only known it grouped as “resources” or “collateral”?

    It is strange – we all know that visuals are important – we’ve been told it for years.
    The simple truth is, most of us are living proof of the power of a good graphic or vivid visual – all we have to do is look at what and how we respond to content with/without graphic elements.

    And yet … there are still many people that simply don’t use them!?
    Honestly, the graphics do not have to be artistics, professional or of exceptional quality.
    I used to knock out little firework images to go with social posts in about 20 minutes.
    Nothing fancy, but at a glance, you could guess the topic, or the tone, or the style of the post.
    With a little planning, you can create your own “style” with your images – something akin to a personality or brand influence. I always used a specific form of border and was noted for my use of shadows/glows.
    You can default to set colours, a quirk of design, the use of montage, always utilising cartoons, using the same background scheme … just about anything.
    It helps you stand out from the crowd twice over – with just a glance they see your post stand out as it has an image. In the same glance, if they have seen a couple of your posts, they will subconsciously recognise/associent the content with you.

    They only things to keep in mind are;
    1) Don’t make the focus the image (unless that is the actual case, such as infographics or posts about a visual). It’s pointless spending 4 hours on an image and 1 hour writing the piece.
    2) Make sure the image correlates or is obviously associated with the piece.
    (Exception to the rule – you could produce “thought” images, those that provoke 2nd/3rd looks, or that represent as an abstract … depending on you, your piece and your audience, this could work.)
    3) If you use text in your image – make sure the text is legible! Nothing looks as bad as an image that cannot be read. The inverse is true – if the focus is the image, don’t hide it behind tons of redundant text.

    You can even make more use of your visuals.
    You could extend your site/blog with a “gallery”, a showcase of just the images (or vids),
    allowing people to browse through them.

    Depending on your market/audience, this could help with traffic and conversions.
    If you produce composite pieces, you could also provide “freebies” – offer a resource section of downloadable/usable graphics … again, this could generate some traffic/links.

    Final thought, you don’t have to produce the pieces in-house. There are plenty of designers out there looking for a break. If you scout around, looking on graphics communities or even service sites like fiverr, you may find some good affordable talent … and if you provide reviews and links, you may find a viable working relationship that pays in the long run!

  • Elizabeth

    Really great infographic! I can agree that the information , especially something that is difficult to understand is perceived easier via images. So I think having some of them in your post helps to attract more people.