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Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Want a website but don’t have the skills or time to design and build one? Try one of these top website builders.
Google’s John Mueller shares tips on checking if the SEO company you hired is actually doing the work they promised.
B2B marketing faces hidden recession: CMOs grapple with budget cuts, longer sales cycles, and shrinking job market amid economic pressures.
Google’s web crawler simulates “idle” states to better render JavaScript-heavy sites, improving indexing of deferred content on webpages.
Google confirms no option to block content only from Discover, unlike News, highlighting limitations in crawling control.
YouTube Shorts introduces new creation tools, including auto layout, text-to-speech, enhanced captions, and more.
Google renders all webpages, including JavaScript-heavy sites, for search indexing.
Google introduces Search Console feature for online stores to easily manage shipping and return policies.
YouTube tests “Add Yours” sticker for Shorts, allowing creators to start trends and viewers to respond.
Google struggles to shift iPhone searches to its apps, reaching a low 30% adoption, as antitrust concerns loom over the Safari partnership.
Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations.
Instagram prioritizes shareable content in rankings and reveals that the sends-to-reach ratio is key for improved visibility.
Google’s Gary Illyes shares an unconventional but valid method for centralizing robots.txt rules on CDNs.
Study reveals Google’s AI overviews coincided with decline in mobile search volume, likely causing Google to pull back on the feature.
Google’s Gary Illyes highlights robots.txt file’s error tolerance and unexpected features as it marks 30 years of aiding web crawling and SEO.
Google Search Console is experiencing delays updating Search Performance reports, impacting websites’ ability to access timely data.
Google clarifies E-E-A-T’s role in search rankings, emphasizing quality content over chasing specific signals for improved search performance.
Google’s Gary Illyes warns of soft 404 errors’ impact on web crawling and recommends proper error handling to improve SEO and site efficiency.
Google still struggles with complex search queries, particularly those using “not” and prepositions, despite AI advancements.
Google completed the June 2024 spam update, targeting policy-violating websites. As search quality improves, search rankings may fluctuate.
Google measures search results using surveys, experts, and user behavior. Improving quality leads to trickier searches and ongoing challenges.
Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency.
Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears.
Google debunks SEO myth: Using branded keywords in content doesn’t harm rankings.
Google enhances GA4 advertising data, aligning user counts with Google Ads for improved remarketing abilities.
Study reveals Gen Z’s changing online habits: social media displaces search engines for product discovery, challenging traditional marketing strategies.
Study reveals Google search shifts: ecommerce and user-generated content rise, while product review sites lose visibility.
A new study finds Google is reducing the frequency of, but lengthening, AI overviews in search results.
Google begins rolling out the June 2024 spam update, which should take a week to complete.
As Reddit ranks higher in Google searches, its traffic has reportedly grown 39% year-over-year.