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OCTOBER EBOOK HIGHLIGHT

With strategies from 6 leading PPC professionals, this year’s edition will help you tackle the challenges of automation, privacy, and generative AI, and give you the tools to stay competitive in 2026.

You’ll get insights into:

  • Practical uses (and limitations) of AI tools in paid media campaign management.
  • Maintaining control as platforms shift into black-box, AI-first campaign types.
  • Durable measurement approaches amid privacy shifts and third-party cookie deprecation.
  • Generative AI’s impact on ad creative and testing.