AI Changed My Work. And Yours, Too
Advisor or builder? How agentic vibe coding is redefining what marketing and product work actually means.
Advisor or builder? How agentic vibe coding is redefining what marketing and product work actually means.
Google celebrates AI search growth while industry insiders warn of widespread job displacement.
Google says AI’s ability to surface common information makes human experience and subjective insights more valuable for content.
Google’s Liz Reid unpacks consequential changes to user search behavior that also impact how to approach SEO.
Google’s Liz Reid says AI Mode is suited to complex follow-up queries, while browsy searches may still benefit from the full search results
Google Ads CTR is rising, but conversions remain flat. New Optmyzr data explains why performance is shifting and what it means for advertisers.
With the right approach, webinars can evolve from awareness tools into consistent drivers of pipeline and revenue.
Google says AI’s ability to surface common information makes human experience and subjective insights more valuable for content.
Google’s Liz Reid unpacks consequential changes to user search behavior that also impact how to approach SEO.
Google’s Liz Reid says AI Mode is suited to complex follow-up queries, while browsy searches may still benefit from the full search results
Google’s Director of Software Engineering recommended using AI to boost providing value and said, “clearly, this is something we can advise.”
Google’s Nikola Todorovic said AI can act “like a kind of a black box” while explaining why machine learning was hard to deploy in Search.
Data shows YouTube, Reddit, and aggregators lost US search visibility after Google’s March core update, while brand and government sites gained.
Google celebrates AI search growth while industry insiders warn of widespread job displacement.
Google says AI’s ability to surface common information makes human experience and subjective insights more valuable for content.
Google’s Liz Reid unpacks consequential changes to user search behavior that also impact how to approach SEO.
Google’s Liz Reid says AI Mode is suited to complex follow-up queries, while browsy searches may still benefit from the full search results
Google’s Director of Software Engineering recommended using AI to boost providing value and said, “clearly, this is something we can advise.”
Data shows YouTube, Reddit, and aggregators lost US search visibility after Google’s March core update, while brand and government sites gained.
Google Ads CTR is rising, but conversions remain flat. New Optmyzr data explains why performance is shifting and what it means for advertisers.
The most effective ecommerce advertisers are pairing Performance Max with Standard Shopping to balance automation with control and maximize ROAS.
Google adds AI Brief and text disclaimers to AI Max. See how new controls help regulated advertisers adopt automation while maintaining compliance and messaging accuracy.
Google expands AI Max to Shopping and Travel campaigns. Learn what’s changing, how it works, and what advertisers should prepare for ahead of broader rollout.
Can AI Mode ads drive conversions or just awareness? Learn how to evaluate performance, set realistic expectations, and measure incremental growth.
Higher CPCs frequently align with improved lead quality and conversion rates, challenging the assumption that cheaper traffic performs better.
Unlock AI visibility through Reddit. Discover how using Reddit strategically can enhance brand credibility and drive sales.
Uncover the impact of AEO on brand discovery in 2026. Learn how to optimize content for AI citations and metrics.
Why traditional frameworks fall short, and how the DIRHAM framework helps marketers build trust, relevance, and measurable impact in today’s content ecosystem.
How AI-driven search is redefining success by prioritizing cited, retrievable content over traditional traffic and clicks.
We keep reading that high quality content is important, but what actually is it? Research suggests the answer is not so clear cut.
Learn why covering fewer subtopics can outperform exhaustive guides in ChatGPT citations, backed by large-scale data.
This live, hands-on workshop will turn webinars into your best performing channel. We build alongside you. This is not a lecture hall. Starts May 14.
How Brands Are Increasing AI Visibility By Up To 2,000% [Webinar]
By Heather Campbell
Unlock AI visibility through Reddit. Discover how using Reddit strategically can enhance brand credibility and drive sales.
Google Tests ‘Ask YouTube’ Conversational Search Experiment
By Matt G. Southern
Google is testing “Ask YouTube,” a conversational search feature that returns AI summaries with cited videos. Available to US Premium users.
ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows
By Matt G. Southern
New Ahrefs data shows Reddit pages appeared often in ChatGPT retrievals but rarely as visible citations.
Your Owned Content Is Losing To A Stranger’s Reddit Comment
By Duane Forrester
AI recommendations increasingly rely on Reddit and community signals, reshaping how brands earn visibility, trust, and influence in the AI-driven discovery layer.
B2B Buyers Trust Peers Over AI Chatbots, Report Finds
By Matt G. Southern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
Reddit Marketing in 2026: What Changed & What Actually Works Now
By Brent Csutoras
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....