Know Your Client Before You Sign the Contract

Businesses that are looking for a vendor often spend a lot of time and energy researching and meeting with various different companies to make sure they make a selection that meets their needs. Too often the vendor isn’t doing the same thing and end up with a lot of ugly surprises. This can be avoided by doing a simple needs analysis. What you want to put in your needs analysis is up to … [Read more...]

Businesses that are looking for a vendor often spend a lot of time and energy researching and meeting with various different companies to make sure they make a selection that meets their needs. Too often the vendor isn’t doing the same thing and end up with a lot of ugly surprises. This can be avoided [...]

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January 14, 2010 | 5 Comments | Read Story

Topic Hubs – How to Effectively Build Relationships with Bloggers

Ann Smarty in Reach Smart Linkers: Top Mommy Blogger Networks provides a great list of blog networks composed primarily of women.  The point of the list is simple – effectively reaching out to bloggers can yield links and traffic.  Ann also points us to the post How to Pitch Mommy Bloggers.  That post starts with [...]

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January 14, 2010 | 5 Comments | Read Story

Your Business & Yelp In 2010

I want to get you thinking the way I am on this one, so bear with me for a moment. I want you to imagine yourself moving into a brand new area that you are completely unfamiliar with. You have brand new neighbors, and there is not a familiar face anywhere. You don’t know if [...]

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January 14, 2010 | 16 Comments | Read Story

Google Now Corrupting Lingual Identity

UPDATE: 1/16/2010: Over on Nichola Stott’s blog it’s been mentioned that Google seem to have pulled back from the edge of the abyss on this, and are no longer forcing lingual butchery. At least for the time being. Monitoring will need to continue to see what’s up with that. And there’s no way of knowing [...]

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January 14, 2010 | 20 Comments | Read Story

Yahoo Gears Up for 2010′s Search Battle

It seems that one of the first order of battle for Yahoo is to spike up its search product. As early as now, Yahoo is preparing for another year of struggle, with a few ups and more down as it goes up against Google who continues to lead the search engine market and a still [...]

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January 14, 2010 | 1 Comment | Read Story

Google Gets 67.3% of All Searches in December

Here we go, latest search market statistics released by Nielsen indicates that Google again rules the search market in December. Google gets 67.3% of all the 9.9  billion searches made last December. That’s actually 6.7 billion shares conducted on Google’s search engine. Following Google  far behind are of course Yahoo and Bing getting 14.4%  or [...]

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January 13, 2010 | 3 Comments | Read Story

Google Rewards Twitter Celebs & Influencers

Everyone’s Tweeting these days. Name a celeb and we bank they have a Twitter account. Last month, the NY Post reported that Kim Kardashian makes 10K for endorsed tweets. And a quick visit to Twitter’s search directory, WeFollow, this morning confirmed the number one Twitterer as Ashton Kutcher, with over four million followers. But if [...]

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January 13, 2010 | 3 Comments | Read Story

How to Find Your Writing Niche – Even in a Saturated Market

When I first started blogging, I made a huge list of topics I knew quite a bit about and could help others with.  Unfortunately, my mistake was one that many beginning bloggers and writers know all too well – when you spread your knowledge too thin across multiple subjects, you end up not being particularly [...]

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January 13, 2010 | 4 Comments | Read Story

Will Your CMS Cause Paid Search Problems?

For many marketers involved in SEO, the three letter acronym CMS can sometimes be more like a four letter word.  Depending on the CMS and the implementation, there are some serious problems that can impact your SEO efforts.  From duplicate content to unfriendly redirects to lack of content optimization, the list can get quite long.  [...]

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January 13, 2010 | 15 Comments | Read Story

Track Your Brand Name Across Social Web with Raven Tools

Haven’t I told you Raven Toolset is a one-stop destination when it comes to all types of your web campaigns? This week I’ll show how to monitor your online reputations from the same handy dashboard. Social Media Monitor is a service which lets you track what people are saying about you, your client, or your [...]

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January 13, 2010 | Comments Off | Read Story