5 Tools for Keyword Brainstorming

Traditional keyword research should always include: exploring keyword combinations and their potential (with tools like Google Adwords Tool); learning your competitors' keywords; tracking the keyword performance via internal analytics. But how to brainstorm for new unique keywords in your and neighboring niches? … [Read more...]

Traditional keyword research should always include: exploring keyword combinations and their potential (with tools like Google Adwords Tool); learning your competitors‘ keywords; tracking the keyword performance via internal analytics. But how to brainstorm for new unique keywords in your and neighboring niches?

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May 13, 2008 | 24 Comments | Read Story

Handling Your 404 Page Properly

We don’t know for sure if Google pays much attention to the site 404 pages but it does show them within Webmaster Tools report as an error that makes many webmasters nervous. Anyway handling your 404 page properly is an essential part of on-site optimization that is helpful both for your site visitors and search [...]

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May 13, 2008 | 10 Comments | Read Story

Google Dominates Online Video Market in March

If Google is planning on running video ads, there’s no better time than now. New data from comScore is showing an ever increasing trend in the viewership of its YouTube property. Running ads on YouTube would certainly give them some good old advertising revenues. Based on comScore data for March  Google has emerged as the [...]

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May 12, 2008 | 6 Comments | Read Story

Google to Launch New Video Ads on YouTube

During a television interview last week, Google CEO Eric Schmidt revealed that Google will soon be launching a series of new products for YouTube, in an effort to make its video-sharing service profitable.  Up until now, Google hasn’t been successful in generating income from the site, and getting the site to make money is the [...]

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May 12, 2008 | 5 Comments | Read Story

Move Over Facebook and MySpace, Here Comes Google Friend Connect

As announced last weekend, Google is launching the mother of all data portability features. After Facebook Connect and MySpace Data Portability announcement, here comes Google beating the two social networks with its Google Friend Connect features.

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May 12, 2008 | 9 Comments | Read Story

SEO Is Not Spam : Matt Cutts Google Spam Presentation from Web 2.0 Expo

Google Engineer and spam fighter Matt Cutts has posted his presentation on his blog from the Web 2.0 Expo on What Google Knows About Spam. Not only is Matt a spam fighting machine, but also a crusader for SEO : I’ve always meant to do a post to say that search engine optimization (SEO) is [...]

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May 12, 2008 | 5 Comments | Read Story

The Next Frontier for Search Marketing Standards

I believe it is time to introduce an additional topic into the standards dialogue that to date has been largely ignored. Currently there is no recognized standard for assessing the skills and knowledge level of the search marketing professional. This not only increases the difficulty for employers to accurately identify the talent level of the [...]

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May 12, 2008 | 4 Comments | Read Story

Black Hat SEO Lessons: Indirect Promotion

I’ve always said that instead of getting angry with black hat SEOs, we should learn from them. Working and often succeeding in really competitive verticals, these people are just forced to be creative. We’ve had a number of discussions recently on how black-hats take advantage of trusted domains to promote their websites. Here is a [...]

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May 12, 2008 | 45 Comments | Read Story

Powerset Launches : A New Dimension in Web Wikipedia Search

Powerset launches today to an overzealous amount of fanfare, as the mysterious new semantic search technology will open its doors for the first time to the public. The public must understand however, that Powerset is not a finished product, as search and technology is an evolving discipline. Consider today’s launch Powerset’s first Powerstep. Over the [...]

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May 11, 2008 | 2 Comments | Read Story

Google Helps with Myanmar Disaster Relief Effort, Donating Up to $1 Million

In an effort to help the victims of the cyclones in Myanmar (Burma) which resulted in tens of thousands of deaths and after effects of widespread diseases and famine, Google has set up a special Myanmar Cyclone donation page. According to the Associated Press, United Nations death toll estimates from last weekend’s Cyclone Nargis ranges [...]

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May 11, 2008 | 3 Comments | Read Story