Yahoo has started to automatically serve the local version of their Yahoo homepage to users from the UK (and perhaps other global destinations) in what may be an effort to become more cozy with their international users.
So if you type www.yahoo.com into your UK based browser, you should be redirected to uk.yahoo.com
Yahoo has recently become more UK friendly, opening up their Site Explorer in the UK & Irish market, to the joy of many UK webmasters and SEOs, but in a Google dominated land, will this improve Yahoo traffic to UK sites?
David Eaves who informed SEJ of this writes :
I have got a couple of clients who rank fairly well on the UK Yahoo! for some pretty decent phrases who up until now have only been getting a couple of hundred uniques a week from it. It will be interesting to see if this improves things. I know for a fact that Yahoo.com can send some good traffic, it is just the UK version that up until now has never really sent any.