Julie Mason

Julie Mason

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About

Julie Mason is the General Manager for Kellysearch.com, the leading vertical search engine, with more than two million company listings from over 155 countries.

Articles

Blended Search : How B2B Companies Can Benefit

Weighing in on PPC vs. Non-PPC Advertising

The question of whether pay-per-click (PPC) or non-pay-per-click (N-PPC) advertising offers the better return on your online investment is one that search-engine marketers continue to...

  • 5 min read
  • 1.1K Reads
Blended Search : How B2B Companies Can Benefit

Practical Guide to Vertical Search Advertising

Vertical search engines (VSEs), or specialized search engines, are becoming increasingly popular, and e-marketing reporters and search engine industry analysts have deemed vertical the “hottest...

  • 6 min read
  • 2.0K Reads