Beginning today, Google content network will now accept display ads served from third-party vendors as per request of AdWords advertisers who are using third parties in creating and managing their online ad campaigns. Only English third-party ads will be accepted as of this time, but Google promises to expand this new feature to other languages as well.
With its content network now reaching to large brand advertisers, Googe is hoping to benefit not only itself but Adsense publishers, and in the end users as well. Third-part Ad serving aims to bring variety of advertising into Google’s content network. It will also increase the inventory of quality display ads that are going up against other ads which are competing with each other to earn the right of getting published on Adsense publisher sites. Google is hoping to increase revenue for many publishers through increased inventory and ad competition in the long run.
I know some users may find this news a bit on the annoying side, anticipating the slew of unrelated third-party ad being served on their site. But Google assured Adsense publishers that only the most reliable AdWords publishers will be able to participate in this program.
To optimize your site into accepting third-party ads, check out this step-by-step instruction.