10 Tools To Give Your Instagram Campaign a Boost
Did you hear the big news? Instagram recently unveiled several new features that are making its users all giddy. For those uninitiated, Instagram finally updated...
10 Tips for Writing Effective LinkedIn Inmails
LinkedIn has proved itself an incredible resource for B2B companies. For sales professionals, Sales Navigator is the “go-to” tool as it allows to search, identify...
This Month in Social Media: 10 Social Media Updates From November 2014
November was a big month for various social networks. Some interface changes were made; apps were launched; lawsuits were initiated; and partnerships culminated. Here are...
The One Big Mistake Businesses Make With Content Marketing: An Interview With Jordan Kasteler
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
New #MarketingNerds Podcast: Taking Over a Social Media Account with Ashley Ward
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to...
The Vote Is In: European Parliament Is In Favor Of Breaking Up Google
Earlier this week I reported on a story about European Parliament wanting to break up, or “unbundle”, Google search from the rest of its services....
Inside The World Of Marketing Agencies: Interviews With Three Experts
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
SEO 101: The Importance of Adding Structured Snippets
A rich snippet, also known as a structured snippet, is the extra text that can be found underneath search results used to provide additional information to...
Google Pirate: What It Means for Web Content
It’s expensive going to the movies these days. With movie tickets costing around $10 per ticket for late night shows, and theaters charging top dollar...
Looming Decision By Apple Could Have Significant Impact On Search Market
It’s being speculated that Apple may be trying to distance itself from Google by dropping the company’s search engine as the default option within the...
Twitter Is Now Keeping Track Of What Apps You Use, But Don’t Worry, You Can Opt Out
A new change to Twitter’s mobile app will see it collect information about the other apps installed on your phone for the purposes of delivering...
Doing It Dave’s Way: 6 #Marketing Lessons From The Founder of Wendy’s #SEJBookClub
Want to see what other books we’ve covered? Read our other reviews in the SEJ Book Club archive. For the November edition of #SEJBookClub, we...
How To Get More Publicity For Your Business: Interviews With Two Experts
At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on PR and getting publicity: John Boitnott of Inc...
Tumblr Is Now The Fastest Growing Social Media Platform, Edging Out Instagram and Pinterest
A report released today by Global Web Index (GWI) reveals that Tumblr is now the fastest growing social network, with its active user base having...
Google Helps Retailers Get Ready For Black Friday With Insights Into The Hottest Products
With Black Friday being just days away, Google has released a new set of mobile features to its Google Shopping platform, as well as some...
How To Measure The Success Of Call Tracking: Interviews With Two Experts
At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on call tracking: Chris Cox of Invoca, and John...
3 Localization Tips for Exporting to Russia or the CIS Countries
Exporting used to be seen as something only large corporations and specialist entrepreneurs could do. Now, globalization and the unstoppable growth of the Internet have...
5 Tools That Can Help You With Your Content Curation Efforts
Imagine you’re driving to the grocery store one Saturday morning, you see a bright orange sign that reads, “Yard Sale” along the road, so you...
Google Enhances User Security With Release Of Devices And Activity Dashboard
In today’s multi-device world there’s no doubt that you have accessed your Google account on a number of different devices, maybe some you don’t even...
Mapping the SEO Agencies and Client Landscape in 2014
A few weeks ago, I published the results of a study about the State of SEO Agencies, which was conducted by my company linkbird during...
How To Be More Effective At Social Media Marketing in 2015: Interviews With Two Experts
At Pubcon 2014 in Las Vegas, the SEJ team had the opportunity to catch up with two social media experts: Cynthia Johnson of RankLab, and...
How To Market Your Podcast Online
So, you’ve decided to give this podcasting thing a try. After settling on a topic, purchasing the proper equipment, planned out your recording and even...
How a Facebook Page Grew Their Organic Reach 219% in 30 Days
If you’re a business on Facebook, there’s a good chance you’ve been fighting the organic reach battle. In the last year-and-a-half, Facebook organic reach has...
How Social Media Changed SEO And Why Your Business Can’t Thrive Without It
Many people ask the question, “Is social media necessary to get good search engine rankings?” In my opinion, they are starting with the wrong question. I...
Facebook Releases Quarterly Highlights, Continues To See Growth In Active Users
Facebook, as a public company, reports every quarter on the state of its business. This week it released its highlights for the third quarter of...
European Parliament To Call For Separation Of Google Search From Other Services
According to a report released today, the European Parliament is reportedly calling for Google separate search from the rest of its service offerings. The motion...
How to Enhance Mobile Pages to Increase Phone Leads
Have you ever Googled a business on your mobile device to order a pizza or just ask a question? The “Click to Call” feature on Google...
New #MarketingNerds Podcast: What It Takes To Get Your Business Ranked Locally with Bernadette Coleman
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this weeks Marketing Nerds, we had the chance to sit down with local SEO...
Top Local And Mobile Search Engine Ranking Factors: An Interview With Marcus Tober
At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk to Marcus Tober, CTO at Searchmetrics, about what’s new in...
WordPress Releases Critical Security Update, Immediate Update Recommended
WordPress announced today that it has released a critical security update for all previous version, and encourages everyone to update their sites immediately. If your...