Facebook, as a public company, reports every quarter on the state of its business. This week it released its highlights for the third quarter of 2014, with numbers that are more than likely to please stockholders.
Growth In Active Users
There was growth in active users reported across the board. Daily active users (DAUs), as of September 2014, were an average of 864 million which is an increase of 19% year over year.
Mobile DAUs saw even more growth, with an average of 703 million as of September 2014, which accounted for an increase of 39% year over year.
Monthly active users reached an average of 1.35 billion as of September 30, 2014, an increase of 14% year-over-year. Again, mobile saw significant growth in this area with the number of mobile monthly active users reaching an average of 1.12 billion for an increase of 29% year-over-year.
A majority of those users are connecting with small-to-medium sized businesses, as Facebook reports 67% of users globally are connected to at least one SMB in their home country. There are more than 22 billion connections between SMBs and users in total.
Growth In Advertising And Sales
Facebook reports that its age targeting is 45% more accurate than the digital industry average.
Here is an interesting stat. If you do a lot of advertising on Facebook but don’t receive a lot of clicks, don’t let that discourage you. Facebook reports that over 90% of ad driven in-store sales come from people who see ads but don’t click on them.
Growth In Other Areas
Here are some other miscellaneous stats included in the report:
- Around 700M people use Facebook Groups every month
- There are more than 1B interactions every week between public figures and their fans on Facebook
- Globally, people spend around 21 minutes a day on average on Instagram.
I honestly thought the Instagram stat would be a little higher, I guess I’m way above average where that is concerned. The amount of people using Facebook Groups is surprising as well, much higher than I would have thought.