November was a big month for various social networks. Some interface changes were made; apps were launched; lawsuits were initiated; and partnerships culminated. Here are some of the major social media changes announced this month:
There was a major change announced on the Twitter front: a plan to overhaul the experience. Twitter’s timeline of real-time updates may instead by replaced by an algorithmically-controlled timeline that’s more akin to Facebook’s News Feed.
In other Twitter news, the entire index of public tweets since 2006 is searchable. Twitter’s search engine has always been fairly robust, but never been as complete as it is now.
One of Facebook’s major announcements was its plan to censor “overly promotional” content in users’ newsfeeds. While this is great for users who prefer stories from friends and pages they are about, it will involve some strategic implementation from brands, especially when running contests, to ensure wording of Facebook posts isn’t violating the “too promotional” rule. This will go into effect in January 2015.
Facebook also launched a new News Feed settings tool allowing users to quickly unfollow people and Pages without unfriending or unliking them. There’s another new setting that comes up when you choose to hide a post as well – you will then be asked whether it was the author of the content the page or person who shared it, or the app that was mentioned that you want to see less of.
People weren’t too fond of having to download a separate app to message people via Facebook. Nevertheless, Facebook unveiled yet another separate app for one of its core features: Groups. Facebook released a standalone Groups app with powerful notification controls and a Groups discovery section. You won’t be forced to use it as the Groups feature will remain in the Facebook app, and you won’t be fast-switched to it either, but it will offer some additional functionality that may be useful to Group administrators.
Facebook, as a public company, reports every quarter on the state of its business. They just released highlights for the third quarter of 2014 and noted substantial growth across the board. For example, Daily active users, as of September 2014, were an average of 864 million which is an increase of 19% year over year.
As an avid Instagram user, I was particularly excited about the latest Instagram update. Users can now edit captions rather than having to delete the photo and start over. It was one of the top-requested features from the Instagram community, and they were able to deliver. Instagram’s “search” functionality was also enhanced.
The social network known for connecting prospects with their ideal employers, and vice versa, is now being sued by four individuals who claim LinkedIn cost them job opportunities.
Snapchat has partnered with Square, the brand that produces the mobile credit card reader, to introduce a new service called Snapcash. Snapcash allows users to exchange currency via Snapchat. This marks Snapchat’s first partnership of any kind with another company.
Featured image: Created by SEJ
Image #1: Screenshot taken 11/28/14
Image #2: Facebook Newsfeed Update via Facebook Business Blog
Image #3: Instagram Updates via Instagram Blog