What’s Next For Social Media Darling Buffer: An Interview with Co-Founder Leo Widrich
Buffer, the startup behind a scheduling platform for social media sharing, has been all over the news lately since they published all employees’ salaries as part...
Posts with the Highest Pageviews on Search Engine Journal for 2013
It’s amazing how much has changed in just 365 days. What was popular with visitors? Tactical, plain-speaking advice with regards to SEO, social media and...
Google Hits Rap Genius With A Spam Penalty Resulting in 80% Traffic Loss
Lyrics site Rap Genius was penalized by Google just before Christmas after being outed for a black-hat link building scheme. Rap Genius was looking for...
Things We Online Marketers Could All Improve Upon in 2014
It’s that time of year, so you’ve surely seen lots of articles about what’s going to change in 2014, predictions, wishes, what’s going to be...
4 Predictions for Call Tracking in 2014
Call tracking is a nearly $1B industry. Call tracking is used primarily by online marketers to track which ads, campaigns, and keywords are generating phone...
Leading Experts Predict The Content Marketing Trends for 2014
Year 2013 saw a number of new Internet marketing trends emerge along with a handful of new technologies, practices, and buzzwords. One of these many...
Minimize Your Marketing Budget With A/B Testing: Interview With Paul Ryanzanov
As part of our SEJ interview series, Paul Ryanzanov of Promodo joins us to discuss how you can minimize your marketing budget with the help...
Use Google’s Autocomplete Feature To Enhance Your Brand: Interview With Brian Patterson
As part of SEJ’s interview series, Brian Patterson of Go Fish Digital joins us to discuss how a better understanding of Google’s autocomplete feature can help...
Tips for Content Marketing and Influencers: An Interview with Drew Hendricks
Recently in San Francisco, I interviewed freelance writer Drew Hendricks on content marketing with influencers. In the interview, Drew says the secret to building a...
Social Media Success Requires A Company-Wide Effort: Interview With Tom Rhoton
As part of our SEJ interview series, Tom Rhoton of EveryoneSocial joins us to discuss the importance of social media being a company-wide initiative. Typically companies...
10 Old School Matt Cutts Videos You Need to Watch
When TheShortCutts.com launched a few months ago, it set off a viral explosion powder keg in the SEO world. Although only a few months old,...
5 Google AdWords Updates from 2013 to Master in the New Year
Google released thousands of small updates within their AdWords platform over 2013, but these five are true standouts. If you haven’t explored each of these...
Today’s Content Marketing Tactic: Create Persuasive Copy That Drives Conversion
While using a gadget by a popular brand… have you ever wondered what makes it sell? Beyond the smart aesthetics, cool functionality and savvy branding,...
Daily Blogging is Broke Blogging
We live in a world where most bloggers are broke and frustrated, but it does not have to be that way. Blogging, the Old Way...
INFOGRAPHIC: The State of Social Business
According to this new infographic from Brian Solis, the state of social business is a relatively positive one. Some of the key statistics include: 78%...
Google Hummingbird Friendly Content Marketing Tips
The Google Hummingbird algorithm rebuild has been a hot topic of late. There are literally hundreds of blog posts and articles analyzing exactly what Hummingbird...
How To Grow A Community, Tips For Community Managers: Interview With Ann Smarty
As part of our SEJ interview series, Ann Smarty of Internet Marketing Ninjas joins us to share some advice on how to grow a community....
How Site Navigation Structure Impacts SEO: Interview With Benj Arriola
As part of our SEJ interview series, Benj Arriola of Internet Marketing Inc. joins us to discuss how site navigation structure impacts SEO. Benj says...
Organizing Successful Google+ Hangouts: Interview With Deborah Anderson
As part of our SEJ interview series, Deborah Anderson of MyBlogGuest joins us to discuss the ins and outs of organizing successful Google+ Hangouts. Deborah is...
Mobile Marketing Strategies Example with Retargeting Interview with Arjun Arora
In a recent interview in San Francisco, Arjun Arora from Retargeter provides mobile marketing strategies for small business and large with retargeting. Arjun Arora is the CEO and Founder...
Dealing With Google’s Not Provided Keywords: Interview With Prashant Puri
As part of our SEJ interview series, Prashant Puri of AdLift discusses how to deal with Google’s recent shift to encrypted search results. Hear his...
Don’t Get Left Behind: 6 Expert-Backed Tips on Becoming a Technical Marketer
There’s been a lot of talk recently about how marketing is evolving, and marketers need to keep up. I’m still not sure of the exact...
Marin Software Consolidates Search, Social, Display, & Mobile Campaigns for Clients
In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with Amjad Shehade of Marin Software about the products...
4 Easy Steps to Convince Your Clients or Boss to Invest More in Mobile
Convincing clients and your senior management team to invest more in mobile advertising can be a difficult task. Statistically, mobile user’s conversion rates are lower....
The Dangers of ‘Socialized Optimization’: Are You Living in a Content Bubble?
“Socialized optimization” is what I’m calling Google’s use of social cues in order to determine the value and/or relevance of content. While Google has been...
Broken Google Alerts: Here’s How to Move On
When Google released its Alerts tool back in 2003, there was a lot of celebrating. Instead of waiting for weeks for Google to crawl through...
The 12 Days of SEO Christmas
Did you know that the earliest lyrics for the “The 12 Days of Christmas” were found in a 1780 children’s book entitled Mirth without Mischief?...
Differences Between US and International SEO: Interview With Andre Alpar
As part of our SEJ interview series, Andre Alpar of AKM3 discusses the the differences between US and international SEO. As an avid social media...
How Competitors Can Take Down Your Local Rankings: Interview With Mike Stewart
As part of our SEJ interview series, Mike Stewart of SMB SEO discusses how competitors can maliciously take down your local search engine listings. As...
How To Gain Insight By Testing Your Website’s Landing Pages: Interview With Chris Goward
As part of our SEJ interview series, Chris Goward of Wider Funnel gives advice on how to gain valuable marketing insight by testing your website’s...