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INFOGRAPHIC: The State of Social Business

INFOGRAPHIC: The State of Social Business

According to this new infographic from Brian Solis, the state of social business is a relatively positive one. Some of the key statistics include:

  • 78% of companies have a dedicated social media team, an increase of 11% since last year.
  • The average social media team is 15.6 people in 2013, an increase from 11 in 2010.
  • 48% said their company executives aren’t aligned with their social media strategy.
  • Just 17% of companies say their social media strategy is “mature.”

While it seems that the social media industry is continuing to grow, the last bullet identifies that companies know they still have a long way to go before they are able to identify their strategy as mature.

What do you think the future of social media for business will be?


To learn more about Brian Solis’ and Charlene Li’s findings, check out their extensive report on Slideshare.

Infographic and featured image via Brian Solis. Republished with written permission.

Category Social Media
Kelsey Jones Marketing Consultant, Owner at Six Stories & StoryShout

Kelsey Jones is a marketing consultant, writer, and owner of and Kelsey has been in digital marketing since ...

INFOGRAPHIC: The State of Social Business

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