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INFOGRAPHIC: The State of Social Business

INFOGRAPHIC: The State of Social Business

According to this new infographic from Brian Solis, the state of social business is a relatively positive one. Some of the key statistics include:

  • 78% of companies have a dedicated social media team, an increase of 11% since last year.
  • The average social media team is 15.6 people in 2013, an increase from 11 in 2010.
  • 48% said their company executives aren’t aligned with their social media strategy.
  • Just 17% of companies say their social media strategy is “mature.”

While it seems that the social media industry is continuing to grow, the last bullet identifies that companies know they still have a long way to go before they are able to identify their strategy as mature.

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What do you think the future of social media for business will be?


To learn more about Brian Solis’ and Charlene Li’s findings, check out their extensive report on Slideshare.

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Infographic and featured image via Brian Solis. Republished with written permission.

CategorySocial Media

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Kelsey Jones

Marketing Consultant, Owner at Six Stories & StoryShout

Kelsey Jones is a marketing consultant, writer, and owner of and Kelsey has been in digital marketing since ... [Read full bio]

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